Facebook Reducing Promotional Posts in Newsfeeds

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In an event that will likely shock no one, Facebook is making another big change to its system that will directly affect how a lot of advertisers on the site do their marketing. Starting in January (post Christmas shopping/marketing craziness), Facebook intends to heavily cut back on posts that are overly promotional in nature. This reduction does not include ads, which makes sense, as ads are purely promotional-- that's the point of an ad, after all. The cut back is only going to be on ... READ MORE

URL Tagging on Facebook: Tracking Ads with Google Analytics

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Using URL Tagging to Track Facebook Ads  Did you know that you can tag your Facebook Ads with a URL tag that will send information back to Google Analytics? Because you can. As if the conversion tracking pixel didn't already offer enough great insight, Facebook and Google have made sure that you can get reports from Google Analytics on your Facebook Ads, too. This is going to open up conversion tracking to another level, helping you measure the effect of your ads on your business more ... READ MORE

5 Deadly Sins Adwords Consultants Commit…Daily

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I spend a lot of time auditing accounts for prospective clients, and I get to see a lot of different things.  Sometimes I see some really great campaigns and pick up some pretty cool tricks and strategies.  But what I find more often than not, are poorly designed campaigns that are wasting money.  Some of the worst accounts I've seen are actually being managed by professional companies.  So I've compiled a list of five of the deadliest sins that I see by professional Adwords ... READ MORE

Go-To Guide to Building Your Brand on Facebook

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An increasing number of people are using Facebook and other social networking sites as a search engine in lieu of Google (though traditional search engines, especially Google, are still dominating). Your business needs a Facebook Page now more than ever. It is now mandatory to have one, and more than that, you can—and should—use it for serious marketing efforts. While a lot of advertising that happens on Facebook involves the paid ad system, you can do a lot of marketing work for free ... READ MORE

How Facebook’s Conversion Pixel Works : Everything You Need to Know

Facebook’s conversion tracking pixel is one of the most important tools you can utilize when you’re doing any kind of marketing using Facebook Ads. It makes sense that we have a lot of people asking us how Facebook’s conversion tracking pixel works. We’ve talked about Facebook’s conversion pixel a lot, including how to install it (which you can see here), but we’ve never gone into quite this much detail about how it works. So, we set out to compile everything you need to know ... READ MORE

4 Best Tools to Track ROI on Facebook Ads

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It can be difficult to know whether or not your marketing campaigns are actually bringing in a profit. Tracking ROI on Facebook Ads can be tricky—was it actually your ad that brought customers to your site or encouraged that purchase, or was it some other factor? Maybe they stumbled upon your site some other way. It’s important that you know whether or not your campaigns are bringing in positive ROI, however. If you don’t, how will you know which campaigns are profitable, or whether ... READ MORE

AdWords – 5 Things You’re Probably Doing Wrong

Google AdWords is a powerful way for businesses, big and small, to cost-effectively advertise online. Despite the ease of basic use, we know there is a chance your ROI may not be as high as your competitor, or at least as high as it once used to be. If this is you, don’t worry because we’re going to help you identify 5 potential mistakes and their solutions:   1.    Improper Keyword Grouping If your Google AdWords campaign is not performing very well, there is a good chance ... READ MORE

How to Track ROI on Facebook Ads

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It can be difficult to know whether or not your marketing campaigns are actually bringing in a profit. It is important to know, though, if that last $600 and all those hours you spent on your last Facebook Ads campaign was profitable or a waste of money. For the long term success of your marketing campaigns, it is crucial to know how to track ROI on Facebook Ads. Why It’s Important to Track ROI If you don’t know whether your ads are producing profitable results, you’re taking a shot ... READ MORE

How to Create a Successful Facebook Landing Page

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A prevalent myth in social media marketing assumes that large corporations would be the only recipients to ever benefit from creating an attractive landing page. However, building a landing page can be useful for any type and size your business is in. Whether you’re a large or small business, landing pages are essential in your brand’s value and success. What is a Facebook landing page? A landing page is an app previously known as custom tab, which allows you to have a certain degree of ... READ MORE

Facebook’s New Ads Campaign Structure

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Facebook recently updated their campaign structure again in September (which finalized in October), and we’ve been keeping an eye on those adjustments in structure to see how it would affect our campaigns overall. With changes making a definitive, all around appearance in the beginning of this month, we now have those answers. This is especially prevalent and noticeable when creating an ad in Power Editor—you actually need to create or select the campaign and ad set before you can create ... READ MORE

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