5 Deadly Sins Adwords Consultants Commit…Daily

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I spend a lot of time auditing accounts for prospective clients, and I get to see a lot of different things.  Sometimes I see some really great campaigns and pick up some pretty cool tricks and strategies.  But what I find more often than not, are poorly designed campaigns that are wasting money.  Some of the worst accounts I've seen are actually being managed by professional companies.  So I've compiled a list of five of the deadliest sins that I see by professional Adwords ... READ MORE

Go-To Guide to Building Your Brand on Facebook

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An increasing number of people are using Facebook and other social networking sites as a search engine in lieu of Google (though traditional search engines, especially Google, are still dominating). Your business needs a Facebook Page now more than ever. It is now mandatory to have one, and more than that, you can—and should—use it for serious marketing efforts. While a lot of advertising that happens on Facebook involves the paid ad system, you can do a lot of marketing work for free ... READ MORE

How Facebook’s Conversion Pixel Works : Everything You Need to Know

Facebook’s conversion tracking pixel is one of the most important tools you can utilize when you’re doing any kind of marketing using Facebook Ads. It makes sense that we have a lot of people asking us how Facebook’s conversion tracking pixel works. We’ve talked about Facebook’s conversion pixel a lot, including how to install it (which you can see here), but we’ve never gone into quite this much detail about how it works. So, we set out to compile everything you need to know ... READ MORE

4 Best Tools to Track ROI on Facebook Ads

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It can be difficult to know whether or not your marketing campaigns are actually bringing in a profit. Tracking ROI on Facebook Ads can be tricky—was it actually your ad that brought customers to your site or encouraged that purchase, or was it some other factor? Maybe they stumbled upon your site some other way. It’s important that you know whether or not your campaigns are bringing in positive ROI, however. If you don’t, how will you know which campaigns are profitable, or whether ... READ MORE

AdWords – 5 Things You’re Probably Doing Wrong

Google AdWords is a powerful way for businesses, big and small, to cost-effectively advertise online. Despite the ease of basic use, we know there is a chance your ROI may not be as high as your competitor, or at least as high as it once used to be. If this is you, don’t worry because we’re going to help you identify 5 potential mistakes and their solutions:   1.    Improper Keyword Grouping If your Google AdWords campaign is not performing very well, there is a good chance ... READ MORE

How to Track ROI on Facebook Ads

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It can be difficult to know whether or not your marketing campaigns are actually bringing in a profit. It is important to know, though, if that last $600 and all those hours you spent on your last Facebook Ads campaign was profitable or a waste of money. For the long term success of your marketing campaigns, it is crucial to know how to track ROI on Facebook Ads. Why It’s Important to Track ROI If you don’t know whether your ads are producing profitable results, you’re taking a shot ... READ MORE

How to Create a Successful Facebook Landing Page

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A prevalent myth in social media marketing assumes that large corporations would be the only recipients to ever benefit from creating an attractive landing page. However, building a landing page can be useful for any type and size your business is in. Whether you’re a large or small business, landing pages are essential in your brand’s value and success. What is a Facebook landing page? A landing page is an app previously known as custom tab, which allows you to have a certain degree of ... READ MORE

Facebook’s New Ads Campaign Structure

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Facebook recently updated their campaign structure again in September (which finalized in October), and we’ve been keeping an eye on those adjustments in structure to see how it would affect our campaigns overall. With changes making a definitive, all around appearance in the beginning of this month, we now have those answers. This is especially prevalent and noticeable when creating an ad in Power Editor—you actually need to create or select the campaign and ad set before you can create ... READ MORE

Google Adwords Callout Extensions

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All You Need to Know about AdWords Callouts Adwords has recently introduced callout extensions. Just like the other Ad Extensions that Adwords offers, there are huge advantages when you ad the Callout extensions to your ads. What Are Callouts? The Adwords Callouts added feature is helpful for Adwords users in order to give their visitors a bit more information about their business. This information can increase sales and a customer’s understanding of their message. Like the name implies, ... READ MORE

CPM vs CPC: What Facebook Bidding Strategy Works Best?

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One aspect of Facebook ads that can be especially confusing—especially for beginners—is the concept of bidding strategies. It can be difficult to grasp exactly what you’re paying for, and how much you’re paying for it, leading to advertisers quickly skyrocketing past their budgets without even reaching their advertising goals. When choosing your bidding strategies (your choice being CPC, CPM, and Optimized CPM), you are choosing how you want to spend your money on Facebook. You are ... READ MORE

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