Up until now; YouTube Ads have been mainly a tool for large companies to brand; for movies to show trailers; and for YouTube channels and Online Companies to run some very effective video ads.
That, however, is about to change in a very big way. Local YouTube Ads are about to get very popular. Likely, very fast.
YouTube is about to roll out a mobile video studio all over the US for local businesses to record a video and setup a video ad for YouTube.
This means that YouTube already knows YouTube Ads For Local are not only viable; but very profitable.
Ironically; I’ve been preaching that local businesses need to get on Youtube and run ads. It’s way more effective and cheaper than traditional TV. The tracking on traditional TV is non existent. On Youtube; it’s close to real time tracking and there’s a ton of data. You only pay for clicks and not just impressions / views.
There’s so many benefits for local businesses to start using Youtube Ads for their business. They should also have a Youtube channel with at least some video content.
I think it’s a great idea for many niches to get on Youtube. You only need a phone these days to do HD video and it only takes a few minutes to do.
The big difference between Youtube and TV and Youtube has the younger audience. TV has the baby boomers and older audiences. So; if a local business is catering to a younger audience; this makes it even more effective.
Are you catering to teens? Hipsters? Gamers? Is at least a portion of your customer base under 40? Then; you should be on Youtube.
My mom at 61 just shared a video with me from Youtube about SEO. It’s not like no one over 40 goes on Youtube. I think more and more of the older audience will adopt usage as we go forward in the next five years.
Youtube is getting better and better as well. The ads platform is better. And now ; they have the following announcement:
“Soon you’ll be able to reach people on YouTube who recently searched for your products or services on Google. For example, an airline could reach people on YouTube who recently searched Google.com for ‘flights to Hawaii.’ We call this custom intent audiences,” explained the recent Google’s announcement.
This is basically retargeting on steroids!
The future of online advertising is already bright; but Youtube and Adwords have definitely has been making changes that has led me away from Facebook Ads more and more.
I can’t help it. I am in love with everything that Adwords has been doing as of late. AND.. I think this trend will continue.
I may in fact move more and more clients to using an Adwords / Youtube Ads + FB Ads strategy and tie them together by retargeting traffic with Google tags across both platforms.
How about you?
Have you used Youtube Ads? Have you used Youtube Ads for Local?
You can check out how to sell to these local businesses with our brand new course; YouTube Ads for Local.