8 Landing Page Tips that Convert

Before we talk about the optimization tips, we have to know what we are using the landing pages for and where they fit into our marketing plan. A landing page is any page that gets traffic from other places other than your site. This can be from a company Facebook post about a seasonal promotion or a tweet about your latest blog post. Landing pages are essential as many marketers lose a large amount of their traffic because they lack a landing page or haven’t made the correct one.

Landing pages allow you to segment a specific audience based on an the source of traffic or the make up of the audience, segment the traffic based on an offer, and create anticipation from a product launch.

A landing page has to match what the user thinks he is clicking on, this also known as its relevancy. If you tweet a promotion concerning new analytical software, your landing page should be about the software. The following 8 landing page tips should be applied to the landing page strategies of almost all products, and professional services.

Tip #1- Make sure that all of the important information is above the fold.

The most crucial real estate on your website is the above the fold region. Its importance is comes from the fact that the area above the fold is the fist part a visitor is going to see. Users typically take anywhere from 7-20 seconds to decide if they like the page and leave, so its essential that all of the information that you utilize the area correctly.

Tip #2- Improve your call to action buttons

Call to action buttons are widgets that are meant to get the user to make a certain action (free trail, submit their email, or share the post, etc). All call to action buttons should stand out from your website as you want a user to be able to be drawn to it and find it if they want to take that action. I would recommend using bright colors such as bright green, orange, or yellow but you can use any color and shade as long as the contrast with the rest of your website occurs.

Example of a good CTA
This is an example of a good call to action button. It tells you exactly what you are getting and the button color makes it stand out.

The other component of a call to action button is the text. You should make it descriptive and not too sales-copy. If you are offering a free landing page template then make the button say “Get your FREE template” instead of something like “submit” or “go”.

Tip #3- Use good social proof and trust signals throughout your landing page

Using social proof is one of the best ways to convince buyers that are on the edge. Displaying social proof is not hard, the challenging part is getting the engagement and feedback. If you have a large user base you could say something about how many clients your company has. If you have won any awards or have been featured in any magazines you should mention it. You can also include testimonials from different clients and even have some statistics to compliment the written portion. Another great example is having multiple case studies. These are very effective especially when they are very detailed and clearly spell out why that company has benefitted from your product. All of these methods are useless if the user doesn’t believe they are legitimate. Why would a user think this? Because the way you present them makes them appear fake (but they are not because that would be unethical). To make the social proof seem more legitimate you should include a first name and last name if not at least initial, state location, company and position they work for (if any), and a colored photograph.

Another popular form of a trust signal is including a list of companies that already use your product. You should also include certain badges such as Truste and Hacker Safe badges to show that your website is secure when making purchases. Not everyone can brag about their clientele especially is you are a small business or recent startup, by implementing these trust signals in your landing page and throughout your whole sales funnel you will increase conversions.

Tip #4- Make sure the headlines are appealing and the text is organized well

When a visitor lands on your page they are eventually going to read the text to make sure they are in the right place or to see if anything sparks their curiosity. As already mentioned it is important that the text matches what your visitor thinks he is going to read.

Your text should also be organized in a way that is pleasing to the eye. You want to avoid large chunks of blocks as many users shy away from reading those blocks. Instead, you can use bullet points, or images with explanatory text to help make your point. You also need to try to use certain keywords

Tip #5- Include an explainer video

People are visual learners, so including a 1-3 minute explainer video can greatly help your business. This works especially well if you are not good at writing copy. You can outsource the whole video creation to a company such as X, but it could be expensive.

The key for making a successful video is the script. You can tell a story with the script and have a hypothetical customer and show how they would benefit from using your product. People are not concerned so much with the features of your product or services, so that’s why you should focus on the benefits that a person will see.

Explainer video
This is an example of an explainer video. We have it at the homepage and it does a great job explaining the information to the visitor.

What good is a killer script when you can barely understand it? There is nothing that ruins a video faster than poor quality audio. Also, making sure the voice used is appropriate is very important. The voice has to deliver the message professionally and the tone should not be annoying.

A good explainer video should focus on 4 things:

  • Address the problem that your target customers are having
  • Introduce your product as a solution or answer to the problem
  • Explain how your product works to solve the problem or how to get started with your product.
  • As part of your conclusion you should have a call to action. It can be anything from filling out a form to get a free demo, or something more direct as actually purchasing the product

Tip #6- Never stop testing

Not all landing page templates or designs are going to work best for every situation. As a marketer, I believe that one should always try to improve the landing page. The only way to find the best converting design is to test it with different designs. Some traffic converts better with a short landing page and other types of traffic converts better with a longer landing page. A short landing page works well with products physical products, while a longer landing page works well with a more sophisticated product such as analytical software.

The first step in creating a test is coming up with a hypothesis on what you are going to change. If the landing pages conversion rate drops, you need to verify that the total amount of conversions at the end of the funnel also drop when compared to the control-landing page. Oftentimes the conversion rate will drop on the landing page, but because of the high quality traffic that is being converted the overall conversion amount will actually increase.

You can either A/B test in which you can a control and the comparison page in which usually only one thing is changed. Or you can use multivariate testing which is obviously when multiple variables are being used. The best part of testing is that you will gather lots of relevant data. With all of the data that you have collected, you can make more educated hypothesis and therefore make better tests.

Tip #7- Implement different types of software

CrazyEgg is the first software that you should try if you haven’t. CrazyEgg analytics is the creation of Neil Patel, a successful entrepreneur and one of the biggest names Internet marketing. CrazyEgg tracks a visitors mouse movements and then shows you a “heat map” which color codes the areas where a visitors mouse is. The location of the mouse has been associated with what a user is reading. Visitors will oftentimes use a mouse to use as a guide to see what they are going to read next.

CrazyEgg Heatmap
CrazyEgg Heatmap
Source: Crazyegg.com

CrazyEgg will also show you the places where visitors are clicking. This feature can tell you if the visitors are looking at the areas that you want them to pay attention to. It goes a step further than Google Anlaytics as it is showing the behavior of your visitors.

The next type of software that you should use is a landing page builder. One of the most well-known landing page software is Unbounce. It provides you with templates to get you started and lets you test as many pages as you want. Unbounce lets you build landing pages very quickly so your marketing experiments go smoothly and lets you find new marketing channels. Finding these channels are the key for continuous growth. Unbounce also integrates with other popular software including AWeber, Mail Chimp, and SalesForce. Packages start at $49 and range up to $199 depending on your unique monthly visitors and additional features included.

The last type of software you should invest in is a landing page testing software. For beginners and small companies Optimizely is a great fit. It allows you to easily conduct A/B testing campaigns and lets you conduct unlimited number of tests regardless of the package you bought. It also lets you test your landing pages for mobile phones. For people that know coding, Optimizely lets you insert your own coding and provides you with a fully functional HTML, CSS, Javascript, and jQuery editor.

Tip #8- Make forms as short as possible

One of the most common aspects of a landing page is filling out a form. You can offer something for free and make visitors fill out the form in order to get that item. You have to make sure the item that you are providing is going to be of value to the user and is going to include everything you said it would.

short form
This form has the only must have information- the email.

Companies can go crazy with the length of the form, following the idea that the more information that they have on a client, the better. For the most part that is true, but many visitors don’t like filling out long forms, or find it uncomfortable to provide so much personal information.

The least amount of information that you should ask should include their name and email. With this you can personalize communication and have a way to reach them. Depending on your product or service it might be important to ask one or two more questions. When you ask these, I suggest giving the visitor a list of possible options and have them select it. By cutting down the information that you are asking on the form, you are also making the form smaller and creating more space on your website where you can add other material.

Bonus tip: you should use over-sized buttons and use directional cues to draw attention to the form. Over-sized buttons will grab the visitor’s attention and directional cues such as arrows will promote visitors filling out your form.

How to install WordPress plugins.

plugins

Hi everyone if your running up a Blog or a Marketing site using WordPress you might want to check how to install a WordPress plugins to maximize your productivity.

What is a WordPress plugin?

One very popular feature of WordPress is its plugin architecture which allows users and developers to extend its abilities beyond the core installation. WordPress has a database of over 26,000 plugins,[10] each of which offers custom functions and features enabling users to tailor their sites to their specific needs. These customizations range from SEO (Search Engine Optimization) enhancers, to client portals[11] used to display private information to logged in users, to content displaying features, such as the addition of widgets and navigation bars.

So there are two ways to install WordPress plugins automatically and manually; here’s how to install WordPress plugins automatically.

First to install a WordPress plugins you need to log in on your WordPress site. using your WordPress admin username and password

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If you successfully log-in you will be directed to your dashboard screen.

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1. Here’s how to install WordPress plugins automatically.

On your dashboard screen look for the plugins link on  the left hand corner.

Point on the plugins link and a sub link will appear left click on the add new sub link and install plugins page will appear.

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Now you can search a plugins on the search bar or you can select from the choices above the page.

After you have selected a WordPress plugins. You can also check the plugins details by clicking on the details button. and decide if the plugins fit your site.

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install

Click install to install the WordPress plugins. and activate the wordpress plugins after it has been installed succesfully.

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Note: To check if your WordPress plugins is activated go to your site or go back to the plugins link and left click installed plugins and check if it’s activated.

A plugins is activated if you can see a deactivate button below the installed plugins.

Finish

Installing WordPress on a localhost using Xampp

Hi everyone I will walk you through installing wordpress on a localhost using Xampp.

1st. on you need to download the wordpress software on the wordpress siteLink: wordpress.org/download.

2nd Look for the download link. click download wordpress your download will automatically start

Note: you will get a zip file.

Note: Please see screenshots below.

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3rd After downloading wordpress we need to download xampp we need to go www.apachefriends.org/en/xampp-windows.html. On the xampp page scroll down and look for the xampp latest installer. Click on the installer and your download will start automatically. When the download is complete install xampp.

Note:there’s a pop-up windows click on yes. And there’s another pop-up labelled Set-up. Click next on every pop-up you encounter . Wait for the set-up to complete the Installation and click finish

Note: see screenshots below

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4th Open xampp and and click start apache and mysql service.

Note: please see screenshot below.

5th   Create Database by clicking on  Admin MySQL service. Click on the Database tab. Create a name: and click on create after I was created look for the database you created and click on privilegedes and check all the boxes below click on add new  user and click on go to create your database. Your database is created if you can see GRANT ALL PRIVILEGES ON Mywordpress` . * TO  ‘newuser’@’localhost’; after you click on go.

Note: please see screenshot below.

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6th  Now we will install the wordpress file that we download. Look for the wordpress zip file. We will extract the wordpress zip file on the xampp folder.

Open wordpress and look for the wordpress folder, highlight the wordpress folder and click on extract  to. Look and open for xampp folder and install wordpress under htdocs folder file. And click okay below.

Note: please see screenshot below.

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 7th Open your Internet browser example: google chrome, internet explorer or mozilla firefox. And type in Localhost/wordpress and click enter on the keyboard. You will get a screen that tells you to create a configuration file. And another page will open read and click let’s go. Then a screen will open and you need to create your credentials. Click on submit a new page will pop-up and click run the install to install set-up for wordpress.

Note: please see screenshot below.

Note: please write down or remember the credentials you created.

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8th After Completing the initial set-up you will need to fill up the information needed to complete the installation for wordpress. and install wordpress. Log-in to wordpress using the username and password you created. If you log in you have installed wordpress using wordpress using local host xammp  successfully.

Note: you can personalise your username and password to your own liking. This will be the credentials that you will be using to open up your wordpress site.

Note: you will also see a success page click on  log in

Note: After logging in on wordpress site you will see your wordpress dashboard and you can see your site by clicking on my site on the upper left hand corner.

Note: please see screenshot below.

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WP V3.8 is Out – Are they Serious?

So, I just spent the last hour updating all of my wordpress websites.

What happened to auto-updates in the last version?

Perhaps you can fill me in below in the comments on how the auto-updates is supposed to work if it does exist!

The new version looks totally different, it’s fine and all, but I just want it to work. I found the left side menu a bit hard to use with the drop downs not really popping down for me.

I really hope the next update (which will come in another two – six weeks) can fix that and get me auto updates!

I now have two or three broken things on my 50 or so wordpress websites. Time to fix!

Be sure to backup your WordPress website before updating to the new version and updating any themes / plugins so you can quickly rollback.

Now time for a quick plug. Use our WordPress Backup Plus software. Its used on thousands of blogs around the world for automatic and instant backup / restores.

Introducing a modern new design

overview

WordPress has gotten a facelift. 3.8 brings a fresh new look to the entire admin dashboard. Gone are overbearing gradients and dozens of shades of grey — bring on a bigger, bolder, more colorful design!

about-modern-wordpress

Modern aesthetic

The new WordPress dashboard has a fresh, uncluttered design that embraces clarity and simplicity.

Clean typography

The Open Sans typeface provides simple, friendly text that is optimized for both desktop and mobile viewing. It’s even open source, just like WordPress.

Refined contrast

We think beautiful design should never sacrifice legibility. With superior contrast and large, comfortable type, the new design is easy to read and a pleasure to navigate.


WordPress on every device

responsiveWe all access the internet in different ways. Smartphone, tablet, notebook, desktop — no matter what you use, WordPress will adapt and you’ll feel right at home.

High definition at high speed

WordPress is sharper than ever with new vector-based icons that scale to your screen. By ditching pixels, pages load significantly faster, too.


Admin color schemes to match your personality

colors

WordPress just got a colorful new update. We’ve included eight new admin color schemes so you can pick the one that suits you best.

Color schemes can be previewed and changed from your Profile page.


Refined theme management

themesThe new themes screen lets you survey your themes at a glance. Or want more information? Click to discover more. Then sit back and use your keyboard’s navigation arrows to flip through every theme you’ve got.

Smoother widget experience

Drag-drag-drag. Scroll-scroll-scroll. Widget management can be complicated. With the new design, we’ve worked to streamline the widgets screen.

Have a large monitor? Multiple widget areas stack side-by-side to use the available space. Using a tablet? Just tap a widget to add it.


Twenty Fourteen, a sleek new magazine theme

The new Twenty Fourteen theme displayed on a laptop. tablet and phone

Turn your blog into a magazine

Create a beautiful magazine-style site with WordPress and Twenty Fourteen. Choose a grid or a slider to display featured content on your homepage. Customize your site with three widget areas or change your layout with two page templates.

With a striking design that does not compromise our trademark simplicity, Twenty Fourteen is our most intrepid default theme yet.

This information was taken from http://wordpress.org/news/2013/12/parker/