We don’t always talk about Twitter much on this blog, particularly since we focus on Facebook Ads, but Twitter itself is an important social media platform (one we recommend all businesses have) that increases exposure and potentially traffic to your site.
Twitter as a marketing platform offers a great deal of value. The very nature of Twitter makes it a natural environment for posts to get shared frequently, potentially even going viral, and creating a great deal of awareness about your brand.
Twitter Ads has been working hard to improve their platform to be more competitive with Facebook Ads, too. They’ve recently added Website Cards as another improvement to their ad platform, giving businesses another tool they can utilize. For businesses that use Twitter Ads, it’s a great feature, and it’s one that you should consider testing.
What is a Website Card on Twitter?
A website card on twitter is a new tool Twitter recently released with the goal of helping users to connect with your business and increase traffic to your site, increasing conversions in turn. It is part of their paid ad platform, and it allows you to give users more context and information about your site on your Twitter Ad campaigns.
The website card is made up of an image, a button, and a link to your site. Each of these components are a link to your site, so if users click anywhere on it, they’re automatically taken there. The idea is to give users more information about your business, and thus more motivation to click to it and increase your site traffic.
By Twitter’s own statistics, which yes, may be a touch biased, Website Cards have been shown to drive 43% more engagement to your main website off of Twitter. Even if most users don’t get that massive boost, even a partial boost is one to take a look at, and at least worth testing out.
Twitter Ads can be more expensive than Facebook Ads, and often are. However, their ads also have higher click-through rates, so if you’re really seeking to boost traffic to your site, a website card on Twitter could be the way to go.
Now that we know what this tool is, we can take a look at how to set up a Website Card on Twitter Ads to start sending more traffic to your website….
How To Set It Up
To set up a Website Card on Twitter, you have to run a Twitter Ad campaign with the objective being to increase website traffic or conversions.
In the section of ad creation where you compose your Tweet, you have the option to create a website card. You’ll enter in your website URL, an image, a headline, and a call to action.
A great benefit to the Website Card tool is the great variety of Call to Actions you can choose from, which offers consistently more options than Facebook’s call to action button.
This allows you to add extra content to catch the attention of users and increase those clicks, sometimes boosting engagement but most often increasing website traffic to your site.
At the end of the day, any tool you can use to increase traffic to your website is a good thing—especially if it’s easy to use and cost effective. Considering Twitter Ad’s already high ratio of click-through rates, adding another tool onto your campaign to increase clicks to your site can be a great way to get that extra boost of traffic that you need.
What do you think about Twitter Ads? Have you used their Website Card feature yet? Leave us a comment and let us know what you think!
We’ve got our Beginner’s Guide to Twitter coming soon, giving you all the information you need to succeed!