social media marketing Archives - Ryan Shaw

5 Ways to Generate Leads on Instagram

Do I Really Need Instagram? Before we jump head first into generating leads on Instagram, let’s first talk about why Instagram matters. “There’s already a ton of social media networks, why do we need one more?” – I hear this quite frequently. I’m sure you do as well or maybe have even said it. Heck, Read more about 5 Ways to Generate Leads on Instagram[…]

7 Tips to Market Your Brand on Instagram

Instagram, like Pinterest, is relatively new to the social media world, but it’s proven itself to be a great resource for marketers. Instagram even surpassed Twitter in the number of active users, despite the fact that Twitter is significantly older. Considering Instagram is owned by Facebook, this probably won’t come as much as a surprise. Read more about 7 Tips to Market Your Brand on Instagram[…]

What You Can Learn from Twitter’s Audience Insights

Twitter has taken another note from Facebook, mimicking Facebook’s Audience Insights and releasing their own. Twitter’s Audience Insights is just as valuable as Facebook’s, and provides a lot of great information about how makes up your audience and how to best connect with them. At the moment, we don’t really recommend Twitter Ads in general Read more about What You Can Learn from Twitter’s Audience Insights[…]

How to Get a Free Coupon for Facebook Ads

Facebook Ads can get expensive pretty quickly. There’s no secret about that. And with organic reach continuing to decline with the most recent algorithm update to the Newsfeed, there’s a good chance that that bidding prices may increase as more marketers start using the system. Even though Facebook Ads is expensive, there are plenty of Read more about How to Get a Free Coupon for Facebook Ads[…]

Social Media Platforms All Businesses Should Start With

We’re long past the days of having a only few sites to register on; you now have Facebook and Twitter; Google + and Instagram; Reddit, Tumblr, Pintrest, LinkedIn, YouTube, and so many more. See if that doesn’t make your head spin. What often ends up happening is new businesses—or businesses new to Facebook—try to sign up Read more about Social Media Platforms All Businesses Should Start With[…]

Facebook Killing Fake Likes With a Passion

We, like almost every other marketing expert out there, have said for a long time that fake likes on Facebook doesn’t do any good for your campaign, and that it can in fact harm it. Facebook is taking the issue seriously and has started killing fake likes like it’s their passion. We’ve seen reports of Read more about Facebook Killing Fake Likes With a Passion[…]

Facebook’s New Publishing Features Combat Declining Reach

Facebook has one more change for 2014 it seems, and they’re ending the year by giving Page administrators an early Christmas gift with new features designed to make the post publishing process easier and more effective for businesses. Facebook’s new publishing features are all things to be exciting about, as it will give Pages more Read more about Facebook’s New Publishing Features Combat Declining Reach[…]

The Do’s and Don’ts of Facebook Ads

To help make the process easy, we’ve created our Facebook Ads Do’s and Don’ts. When you’re learning the Facebook Ads system, it’s important to know what you should do and what you shouldn’t do. While the system is extremely complex with a lot of nuances, there is a clear list of do’s and don’ts when Read more about The Do’s and Don’ts of Facebook Ads[…]

Go-To Guide to Building Your Brand on Facebook

An increasing number of people are using Facebook and other social networking sites as a search engine in lieu of Google (though traditional search engines, especially Google, are still dominating). Your business needs a Facebook Page now more than ever. It is now mandatory to have one, and more than that, you can—and should—use it Read more about Go-To Guide to Building Your Brand on Facebook[…]

4 Best Tools to Track ROI on Facebook Ads

It can be difficult to know whether or not your marketing campaigns are actually bringing in a profit. Tracking ROI on Facebook Ads can be tricky—was it actually your ad that brought customers to your site or encouraged that purchase, or was it some other factor? Maybe they stumbled upon your site some other way. Read more about 4 Best Tools to Track ROI on Facebook Ads[…]