It’s called Facebook Lead Ads.
Now, I’ve been known for a while for generating leads on Facebook. So naturally, I needed to dissect this new feature on the ads platform.
So, it was time to watch the video: (You can click the video image to be sent to their official page.)
Okay, great. So we can get data straight from Facebook users and have it for ourselves to market to.
It looks something like this process:
Real World Case Studies Using Lead Ads
“Initial tests on Facebook have shown costs as low as 1/3 of the website conversion objective campaigns. It’s a win-win situation: the user receives a better experience without having to leave the Facebook app, while you receive higher conversion rates with automatically populated fields.”
Michael McEuen, Adstage
“In early A/B testing, Facebook’s native lead ads outperformed link ads driving to the website to fill out a lead form in terms of total leads and conversion rate, while driving a 4x reduction in cost per lead compared to previous social lead generation tactics.”
Kim Kyaw, Manager Digital Marketing, Land Rover
“This ad product has taken our customer acquisition efforts on Facebook to the next level. Lead ads have driven robust volume while maintaining exceptionally low acquisition costs—up to 50% less than comparable ad platforms. We are incredibly excited to continue scaling with this product.”
René Fielder Marketing Director, Sona Med Spa
“Lead ads were a game-changer product for Properati. In the past, we had tested similar products from other channels but they didn’t work for us. Since testing lead ads, we have seen a 4x reduction in the cost per lead, with a more than 3x increase in the number of leads we normally generate in Brazil.”
Gabriel Gruber, CEO, Properati
Here’s Where Zuckerberg Messed Up With Marketers
Facebook has done a great job with creating Facebook Lead Ads which works now for both desktop and mobile users.
It’s capturing millions of leads per month for advertisers.
However, they really did make a huge mistake that has led to many marketers wondering if Facebook really is out of touch with your average online marketer.
Facebook has never bridged the gap from capturing the lead information on the form to marketing platforms that we as marketers use every day.
Does Mark Zuckerberg really expect us to login to our Facebook account daily and download a spreadsheet of raw lead data like this is still 1996 that looks like this:
That is why we just released a new software to connect Facebook with any autoresponder / CRM that you may use.
We are excited since now, you too, can get access to this brand new tool.
It’s simpler than traditional ads and you will get to see me setup an entire ad that gets leads LIVE during the video in just a couple minutes flat.
Check it Out:
Leave a comment / question below on how I can help you further.