facebook Archives - Ryan Shaw

How to Use Facebook Lead Ads

It’s called Facebook Lead Ads. Now, I’ve been known for a while for generating leads on Facebook. So naturally, I needed to dissect this new feature on the ads platform. So, it was time to watch the video: (You can click the video image to be sent to their official page.) Okay, great. So we Read more about How to Use Facebook Lead Ads[…]

3 Common Facebook Ad Mistakes & How to Fix Them

I’ve been helping many marketers over the past couple years with their Facebook ads. I’ve gone through a number of accounts looking for what was done wrong and how to correct it. You can say I have some personal experience to share with you on this subject. This just isn’t another cut and dry blog Read more about 3 Common Facebook Ad Mistakes & How to Fix Them[…]

The Best Times to Post on Facebook for Businesses

When is the best time to post on Facebook for businesses? This is a question that we get asked all the time. While we’ve touched on it in past articles, with organic reach declining it’s more important than ever to know when your posts will best be seen, and even when users are most likely Read more about The Best Times to Post on Facebook for Businesses[…]

Facebook Killing Fake Likes With a Passion

We, like almost every other marketing expert out there, have said for a long time that fake likes on Facebook doesn’t do any good for your campaign, and that it can in fact harm it. Facebook is taking the issue seriously and has started killing fake likes like it’s their passion. We’ve seen reports of Read more about Facebook Killing Fake Likes With a Passion[…]

Facebook’s New Publishing Features Combat Declining Reach

Facebook has one more change for 2014 it seems, and they’re ending the year by giving Page administrators an early Christmas gift with new features designed to make the post publishing process easier and more effective for businesses. Facebook’s new publishing features are all things to be exciting about, as it will give Pages more Read more about Facebook’s New Publishing Features Combat Declining Reach[…]

The Do’s and Don’ts of Facebook Ads

To help make the process easy, we’ve created our Facebook Ads Do’s and Don’ts. When you’re learning the Facebook Ads system, it’s important to know what you should do and what you shouldn’t do. While the system is extremely complex with a lot of nuances, there is a clear list of do’s and don’ts when Read more about The Do’s and Don’ts of Facebook Ads[…]

Go-To Guide to Building Your Brand on Facebook

An increasing number of people are using Facebook and other social networking sites as a search engine in lieu of Google (though traditional search engines, especially Google, are still dominating). Your business needs a Facebook Page now more than ever. It is now mandatory to have one, and more than that, you can—and should—use it Read more about Go-To Guide to Building Your Brand on Facebook[…]

4 Best Tools to Track ROI on Facebook Ads

It can be difficult to know whether or not your marketing campaigns are actually bringing in a profit. Tracking ROI on Facebook Ads can be tricky—was it actually your ad that brought customers to your site or encouraged that purchase, or was it some other factor? Maybe they stumbled upon your site some other way. Read more about 4 Best Tools to Track ROI on Facebook Ads[…]

How to Track ROI on Facebook Ads

It can be difficult to know whether or not your marketing campaigns are actually bringing in a profit. It is important to know, though, if that last $600 and all those hours you spent on your last Facebook Ads campaign was profitable or a waste of money. For the long term success of your marketing Read more about How to Track ROI on Facebook Ads[…]

How to Create a Successful Facebook Landing Page

A prevalent myth in social media marketing assumes that large corporations would be the only recipients to ever benefit from creating an attractive landing page. However, building a landing page can be useful for any type and size your business is in. Whether you’re a large or small business, landing pages are essential in your Read more about How to Create a Successful Facebook Landing Page[…]