facebook marketing Archives - Ryan Shaw

Facebook’s Place Tips: A Valuable New Tool for Local Businesses

With the whole world going mobile, Facebook is making sure to keep up. Facebook has recently announced and started releasing Place Tips as a way for local businesses to better connect with their target audiences. Place Tips can be a huge asset for local businesses looking to promote themselves, especially to nearby users. Place Tips Read more about Facebook’s Place Tips: A Valuable New Tool for Local Businesses[…]

Everything You Need to Know about Facebook’s Topic Data

Continuing with their consistent updates, Facebook has announced another great feature to help marketers and advertisers better understand and connect with their audiences (which is good for everyone, the audiences included). This new feature is called topic data, and it was announced in March. The goal behind this new feature is to make marketing content Read more about Everything You Need to Know about Facebook’s Topic Data[…]

Put Your FanPages on Autopilot with FB Auto Post Pro

There is a lot of money that can be made with Facebook marketing on your Fan Pages. Like all other money-making endeavors, however, marketing on Facebook requires a lot of time, creativity, hard work, and often money to go into creating and scheduling high quality, monetized content that will lead to profits. Fortunately, marketers have Read more about Put Your FanPages on Autopilot with FB Auto Post Pro[…]

Facebook Killing Fake Likes With a Passion

We, like almost every other marketing expert out there, have said for a long time that fake likes on Facebook doesn’t do any good for your campaign, and that it can in fact harm it. Facebook is taking the issue seriously and has started killing fake likes like it’s their passion. We’ve seen reports of Read more about Facebook Killing Fake Likes With a Passion[…]

Facebook’s New Publishing Features Combat Declining Reach

Facebook has one more change for 2014 it seems, and they’re ending the year by giving Page administrators an early Christmas gift with new features designed to make the post publishing process easier and more effective for businesses. Facebook’s new publishing features are all things to be exciting about, as it will give Pages more Read more about Facebook’s New Publishing Features Combat Declining Reach[…]

The Do’s and Don’ts of Facebook Ads

To help make the process easy, we’ve created our Facebook Ads Do’s and Don’ts. When you’re learning the Facebook Ads system, it’s important to know what you should do and what you shouldn’t do. While the system is extremely complex with a lot of nuances, there is a clear list of do’s and don’ts when Read more about The Do’s and Don’ts of Facebook Ads[…]

Go-To Guide to Building Your Brand on Facebook

An increasing number of people are using Facebook and other social networking sites as a search engine in lieu of Google (though traditional search engines, especially Google, are still dominating). Your business needs a Facebook Page now more than ever. It is now mandatory to have one, and more than that, you can—and should—use it Read more about Go-To Guide to Building Your Brand on Facebook[…]

How Facebook’s Conversion Pixel Works : Everything You Need to Know

Facebook’s conversion tracking pixel is one of the most important tools you can utilize when you’re doing any kind of marketing using Facebook Ads. It makes sense that we have a lot of people asking us how Facebook’s conversion tracking pixel works. We’ve talked about Facebook’s conversion pixel a lot, including how to install it Read more about How Facebook’s Conversion Pixel Works : Everything You Need to Know[…]

4 Best Tools to Track ROI on Facebook Ads

It can be difficult to know whether or not your marketing campaigns are actually bringing in a profit. Tracking ROI on Facebook Ads can be tricky—was it actually your ad that brought customers to your site or encouraged that purchase, or was it some other factor? Maybe they stumbled upon your site some other way. Read more about 4 Best Tools to Track ROI on Facebook Ads[…]

Facebook Image Dimensions

Can’t keep up with all the changes on Facebook? We wanted to help out, so we created a simple way for you to see the latest Facebook Image Dimensions by giving you this visual cheat sheet. Whether it’s an image for an Ad, your profile page, or your fan page, these are the current up-to-date Read more about Facebook Image Dimensions[…]