facebook advertising Archives - Page 2 of 2 - Ryan Shaw

Which Facebook Targeting Option Works Best For Your Campaign?

We love Facebook’s targeting options, especially because there’s so many of them. It seems like any audience you want to target, you can. We can thank Facebook’s dedication to constantly improving their targeting system for that. Having all these options are fantastic—you can target just about anyone you want. They can be confusing, however, especially Read more about Which Facebook Targeting Option Works Best For Your Campaign?[…]

How to Deliver Highly Targeted Ads with Partner Categories

Facebook has rolled out tool after tool after tool to make targeting in their ad system more targeted. Custom audiences, lookalike audiences, and custom audiences from a website are all relatively new and exciting tools. They continue to provide advertisers with new ways to reach their desired audience, and Partner Categories is no exception. Partner Read more about How to Deliver Highly Targeted Ads with Partner Categories[…]

How to Navigate Power Editor on Facebook

Facebook Ads is a system that can take some getting used to. It takes time and patience to set up campaigns, especially once you’re looking at split testing and/or managing multiple campaigns. Facebook’s Power Editor is designed to simplify that process, and we are extremely grateful for it. Power Editor is, at its core, a Read more about How to Navigate Power Editor on Facebook[…]

Facebook is Getting Rid of Click Baiting

First Facebook makes an announcement that they are banning like-gating; now they are determined to get rid of click baiting as well. While the like-gating announcement will be more likely to affect a larger percentage of us marketers, understanding the cut backs on click baiting is important, too, and it may affect some of us Read more about Facebook is Getting Rid of Click Baiting[…]

Facebook Bans Like-Gating: What it Means

Facebook recently announced that they are doing away with like-gating. On Facebook, like-gating is the practice of offering incentives for users to like their Page or to use social plugins. Like-gating is also sometimes referred to as “fan-gating.” Sometimes this is done through contests, where users need to like a page before they can enter Read more about Facebook Bans Like-Gating: What it Means[…]

Should I Use Facebook Ads or Twitter Ads?

   Once you’ve decided that you are ready to invest in online marketing campaigns to expand your business, you have to decide which platform you want to start with. Or maybe you’ve worked with several platforms but only want to focus on one. Which is why clients ask us all the time if they should Read more about Should I Use Facebook Ads or Twitter Ads?[…]

Never Have Your Facebook Ad Rejected Again

Nobody likes rejection. It especially stings after you’ve put time, effort, and money into something. A lot of users have asked us why their Facebook ads are being rejected. Facebook sends an email to users after their ads haven’t been approved, but sometimes they don’t seem to clear up too much. In order to maintain Read more about Never Have Your Facebook Ad Rejected Again[…]