facebook advertising Archives - Ryan Shaw

How to Use Facebook Lead Ads

It’s called Facebook Lead Ads. Now, I’ve been known for a while for generating leads on Facebook. So naturally, I needed to dissect this new feature on the ads platform. So, it was time to watch the video: (You can click the video image to be sent to their official page.) Okay, great. So we Read more about How to Use Facebook Lead Ads[…]

3 Common Facebook Ad Mistakes & How to Fix Them

I’ve been helping many marketers over the past couple years with their Facebook ads. I’ve gone through a number of accounts looking for what was done wrong and how to correct it. You can say I have some personal experience to share with you on this subject. This just isn’t another cut and dry blog Read more about 3 Common Facebook Ad Mistakes & How to Fix Them[…]

Take Facebook Ads Off of Facebook with Audience Network Ads

Facebook Ads have proven to be highly effective as an ad platform—once you’ve gotten the hang of it. Some marketers greatly prefer Facebook Ads even to other highly popular platforms like Google Adwords. Until recently, the only true limitation of Facebook Ads (aside from not always being beginner-friendly) is that these ads only stay on Read more about Take Facebook Ads Off of Facebook with Audience Network Ads[…]

Facebook Killing Fake Likes With a Passion

We, like almost every other marketing expert out there, have said for a long time that fake likes on Facebook doesn’t do any good for your campaign, and that it can in fact harm it. Facebook is taking the issue seriously and has started killing fake likes like it’s their passion. We’ve seen reports of Read more about Facebook Killing Fake Likes With a Passion[…]

Facebook’s New Publishing Features Combat Declining Reach

Facebook has one more change for 2014 it seems, and they’re ending the year by giving Page administrators an early Christmas gift with new features designed to make the post publishing process easier and more effective for businesses. Facebook’s new publishing features are all things to be exciting about, as it will give Pages more Read more about Facebook’s New Publishing Features Combat Declining Reach[…]

The Do’s and Don’ts of Facebook Ads

To help make the process easy, we’ve created our Facebook Ads Do’s and Don’ts. When you’re learning the Facebook Ads system, it’s important to know what you should do and what you shouldn’t do. While the system is extremely complex with a lot of nuances, there is a clear list of do’s and don’ts when Read more about The Do’s and Don’ts of Facebook Ads[…]

Facebook Reducing Promotional Posts in Newsfeeds

In an event that will likely shock no one, Facebook is making another big change to its system that will directly affect how a lot of advertisers on the site do their marketing. Starting in January (post Christmas shopping/marketing craziness), Facebook intends to heavily cut back on posts that are overly promotional in nature. This Read more about Facebook Reducing Promotional Posts in Newsfeeds[…]

How Facebook’s Conversion Pixel Works : Everything You Need to Know

Facebook’s conversion tracking pixel is one of the most important tools you can utilize when you’re doing any kind of marketing using Facebook Ads. It makes sense that we have a lot of people asking us how Facebook’s conversion tracking pixel works. We’ve talked about Facebook’s conversion pixel a lot, including how to install it Read more about How Facebook’s Conversion Pixel Works : Everything You Need to Know[…]

4 Best Tools to Track ROI on Facebook Ads

It can be difficult to know whether or not your marketing campaigns are actually bringing in a profit. Tracking ROI on Facebook Ads can be tricky—was it actually your ad that brought customers to your site or encouraged that purchase, or was it some other factor? Maybe they stumbled upon your site some other way. Read more about 4 Best Tools to Track ROI on Facebook Ads[…]

Facebook Image Dimensions

Can’t keep up with all the changes on Facebook? We wanted to help out, so we created a simple way for you to see the latest Facebook Image Dimensions by giving you this visual cheat sheet. Whether it’s an image for an Ad, your profile page, or your fan page, these are the current up-to-date Read more about Facebook Image Dimensions[…]