How Facebook’s Conversion Pixel Works : Everything You Need to Know

Facebook’s conversion tracking pixel is one of the most important tools you can utilize when you’re doing any kind of marketing using Facebook Ads. It makes sense that we have a lot of people asking us how Facebook’s conversion tracking pixel works. We’ve talked about Facebook’s conversion pixel a lot, including how to install it Read more about How Facebook’s Conversion Pixel Works : Everything You Need to Know[…]

4 Best Tools to Track ROI on Facebook Ads

It can be difficult to know whether or not your marketing campaigns are actually bringing in a profit. Tracking ROI on Facebook Ads can be tricky—was it actually your ad that brought customers to your site or encouraged that purchase, or was it some other factor? Maybe they stumbled upon your site some other way. Read more about 4 Best Tools to Track ROI on Facebook Ads[…]

How to Track ROI on Facebook Ads

It can be difficult to know whether or not your marketing campaigns are actually bringing in a profit. It is important to know, though, if that last $600 and all those hours you spent on your last Facebook Ads campaign was profitable or a waste of money. For the long term success of your marketing Read more about How to Track ROI on Facebook Ads[…]

How to Create a Successful Facebook Landing Page

A prevalent myth in social media marketing assumes that large corporations would be the only recipients to ever benefit from creating an attractive landing page. However, building a landing page can be useful for any type and size your business is in. Whether you’re a large or small business, landing pages are essential in your Read more about How to Create a Successful Facebook Landing Page[…]

Facebook’s New Ads Campaign Structure

Facebook recently updated their campaign structure again in September (which finalized in October), and we’ve been keeping an eye on those adjustments in structure to see how it would affect our campaigns overall. With changes making a definitive, all around appearance in the beginning of this month, we now have those answers. This is especially Read more about Facebook’s New Ads Campaign Structure[…]

Facebook Image Dimensions

Can’t keep up with all the changes on Facebook? We wanted to help out, so we created a simple way for you to see the latest Facebook Image Dimensions by giving you this visual cheat sheet. Whether it’s an image for an Ad, your profile page, or your fan page, these are the current up-to-date Read more about Facebook Image Dimensions[…]

Facebook’s Ad Approval Process and How it Works

We get asked a lot of questions about Facebook’s Ad approval process, likely   because it seems there aren’t many reliable answers to be found. Even those experienced in running Ad campaigns sometimes face confusion when the approval process doesn’t go quite as it had in the past for them. Some of the most frequently asked Read more about Facebook’s Ad Approval Process and How it Works[…]

Which Facebook Targeting Option Works Best For Your Campaign?

We love Facebook’s targeting options, especially because there’s so many of them. It seems like any audience you want to target, you can. We can thank Facebook’s dedication to constantly improving their targeting system for that. Having all these options are fantastic—you can target just about anyone you want. They can be confusing, however, especially Read more about Which Facebook Targeting Option Works Best For Your Campaign?[…]

How to Deliver Highly Targeted Ads with Partner Categories

Facebook has rolled out tool after tool after tool to make targeting in their ad system more targeted. Custom audiences, lookalike audiences, and custom audiences from a website are all relatively new and exciting tools. They continue to provide advertisers with new ways to reach their desired audience, and Partner Categories is no exception. Partner Read more about How to Deliver Highly Targeted Ads with Partner Categories[…]

BANNED: UID Scraper + Facebook?

Should I use a UID scraper with Facebook? It seems to be the question on everyone’s mind this year with Facebook. With the recent crackdowns on Facebook UID tool owners over the past 3-6 months, it seems like Facebook is saying no to all tools that allow you to get any UID data from Facebook, Read more about BANNED: UID Scraper + Facebook?[…]