facebook ads Archives - Ryan Shaw

How to Use Facebook Lead Ads

It’s called Facebook Lead Ads. Now, I’ve been known for a while for generating leads on Facebook. So naturally, I needed to dissect this new feature on the ads platform. So, it was time to watch the video: (You can click the video image to be sent to their official page.) Okay, great. So we Read more about How to Use Facebook Lead Ads[…]

3 Common Facebook Ad Mistakes & How to Fix Them

I’ve been helping many marketers over the past couple years with their Facebook ads. I’ve gone through a number of accounts looking for what was done wrong and how to correct it. You can say I have some personal experience to share with you on this subject. This just isn’t another cut and dry blog Read more about 3 Common Facebook Ad Mistakes & How to Fix Them[…]

Increase Clicks with 3-D Image Carousel on Facebook Ads

Facebook Ads offers several unique features to help marketers increase their conversions, and their image carousel option for their ad system is a good one. Facebook’s image carousel option for Facebook Ads allows businesses to advertise multiple products with just one ad. Users can scroll through different images that appear on just one ad.   Read more about Increase Clicks with 3-D Image Carousel on Facebook Ads[…]

Take Facebook Ads Off of Facebook with Audience Network Ads

Facebook Ads have proven to be highly effective as an ad platform—once you’ve gotten the hang of it. Some marketers greatly prefer Facebook Ads even to other highly popular platforms like Google Adwords. Until recently, the only true limitation of Facebook Ads (aside from not always being beginner-friendly) is that these ads only stay on Read more about Take Facebook Ads Off of Facebook with Audience Network Ads[…]

6 Tricks To Increase Click-Through Rates on Facebook Ads

Part of running a successful campaign is being able to increase click-through rates on Facebook Ads. This means that users are engaging with your ad, clicking away to a potential landing page (or wherever else your ad sends them), and are much more likely to convert. Unfortunately, it can often be difficult to achieve high Read more about 6 Tricks To Increase Click-Through Rates on Facebook Ads[…]

How to Get a Free Coupon for Facebook Ads

Facebook Ads can get expensive pretty quickly. There’s no secret about that. And with organic reach continuing to decline with the most recent algorithm update to the Newsfeed, there’s a good chance that that bidding prices may increase as more marketers start using the system. Even though Facebook Ads is expensive, there are plenty of Read more about How to Get a Free Coupon for Facebook Ads[…]

How Facebook’s Relevance Scores Can Improve Your Campaigns

Facebook recently started providing advertisers with yet another amazing tool: relevance scores for Facebook Ads. Facebook has always taken relevancy into consideration as a factor when determining how they deliver their ads, and to whom. Now, they’re allowing advertisers running Facebook Ads to see these scores and to evaluate their own success. This is another Read more about How Facebook’s Relevance Scores Can Improve Your Campaigns[…]

The 6 Laws of Remaining Facebook Compliant

How To Keep Your Facebook Ads Account Open and Active Facebook isn’t shy about shutting down and banning ad accounts, and you can be affected by this even if you weren’t intentionally trying to go against the system. Just as Facebook is aggressively killing fake likes, they have no reservations about shutting down ad accounts Read more about The 6 Laws of Remaining Facebook Compliant[…]

Facebook Killing Fake Likes With a Passion

We, like almost every other marketing expert out there, have said for a long time that fake likes on Facebook doesn’t do any good for your campaign, and that it can in fact harm it. Facebook is taking the issue seriously and has started killing fake likes like it’s their passion. We’ve seen reports of Read more about Facebook Killing Fake Likes With a Passion[…]

The Do’s and Don’ts of Facebook Ads

To help make the process easy, we’ve created our Facebook Ads Do’s and Don’ts. When you’re learning the Facebook Ads system, it’s important to know what you should do and what you shouldn’t do. While the system is extremely complex with a lot of nuances, there is a clear list of do’s and don’ts when Read more about The Do’s and Don’ts of Facebook Ads[…]