7 Common Mistakes Bloggers Make That Kill Their Blog

Setting up, maintaining, and running a popular blog isn’t as easy as it sounds. In addition to doing everything right, you have to make sure you don’t do anything wrong.

There are 7 common mistakes bloggers make, most of which end up killing their blog—sometimes before it ever even really gets started.

1. You Don’t Post Consistently and Frequently

Frequency is one of the most important aspects you should consider when planning out your blog posts. Your posts need to be consistent in their frequency, and that needs to be fairly often. We post two to three times a week, but even one post a week is fine so long as you do, indeed, post every week.

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I make sure to post a minimum of two posts a week on this blog, in addition to guest posts on other sites.

Having four posts one week and no more for another month and a half doesn’t do much good, even if it’s the same amount of content. Without frequency, people stop coming back to your blog to see what’s new.

In addition to frequency, your posts should stay consistent in common theme, voice, and quality. If you’re able to keep your post consistent with all of these qualities, you’ll be a lot more likely to build an audience and keep it intact.

2. Your Posts Aren’t Long Enough

Posts that are only 200-300 words aren’t long enough to be informative, helpful, or even really entertaining.

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You will automatically rank higher in search engines if your blog post contains more than 300 words.

Every now and then a quick post alerting followers to a special event is one thing, but overall, your posts need to be significantly longer, aiming for at least 1,000 words. If they’re much less, there isn’t enough content to be worth reading in most cases.

Keep your posts long enough to have substantial information and you’ll be good to go.

3. Not Doing Your Research

Just as with everything else in business, being successful with blogging has a little to do with luck and networking, and a whole lot to do with hard work in the form of research and preparedness.

There are a lot of things you need to know before you ever get started on each blog post. You need to research:

  • Your Audience: If you haven’t figured out who your audience is or what they’d like to read, you don’t have much to go on. While you do get to choose what you want to write about, you also have to keep your audience in mind—after all, if no one wants to read it, it won’t make a difference at all.
  • Keywords: Keyword research is so important, especially if you’re ever going to want SEO to help your site (which, at least eventually, you will). In order to make sure your blog post is seen, you need to understand what keywords tie in well with each post, and optimize the post for these keywords. Fortunately there are some really great tools that help bloggers and site owners research keywords. I recommend WordTracker and WordStream.
  • Your Competition: Not researching your competition is one of the biggest mistakes you can make. When you take a look at the sites and blogs that will be youre direct competition, you can learn a few things, like what content they have performs best, what your target audience is responding to, what keywords they are using, and—most importantly—what you can do to make your site different and offer something unique.

In addition to researching each blog post and making sure the facts you’re providing are correct (there is no faster way to lose credibility than to post wrong information), you need to do research than what you’re posting in each article, too.

Research and preparedness will pay off, even if it takes a while and doesn’t seem worth it. Trust me, it is, and neglecting this research is one of the biggest and most common mistakes bloggers make.

4. Using Weak Titles and Headlines

People won’t read your post if your headline can’t even catch their attention.

For the record, this is something I personally struggled with, despite having had a penchant in college for titling creative works. I originally made the mistake of thinking “7 Mistakes Made on Blogs” would be better than “7 Common Mistakes Bloggers Make that Kill Their Blog” because it was simple—that, however, isn’t enough.

When creating a title for each blog post, there is a lot to consider—certainly a lot more than I’d realized when I first got started. You need to keep several factors in mind to create a strong headline. Your title needs to be:

  • Keyword Oriented: Whenever possible, you need to feature the keyword you’re targeting in the title of your blog post. Even if SEO isn’t your endgame, it still shouldn’t be ignored. If you’ve got your keyword(s) in your title, you’re already on the right step. There’s a great plugin you can use to help you optimize for keywords, which you can read about here.
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Google checks if your focus keywords is in your title, among other locations.
  • Descriptive: Your title and headlines need to be just descriptive enough that it tells visitors what they will be reading about. When users see your title, it needs to give them a basic idea of what they’re reading. People won’t click if they have no idea what page they’re going to next.
  • Brief: For all of my fellow Parks & Rec fans out there, you know how Leslie is always coming up with titles for news articles, and the titles always seem to take a solid two minutes to say? That’s the opposite of what you want. While you want your title to be descriptive, telling readers what’ll read, you also need it to be brief. An eight word maximum is a good place to stay around—descriptive, but not as long as the post itself.
  • Interesting: In addition to being both descriptive and brief, it is crucial that your title is interesting and eye-catching. Your title needs to make users want to click and want to read that post. It should offer value, often either in the forms of entertainment or informative value.

5. Not Being Audience-Focused

Some bloggers think more about what they want to write about, instead of what readers want to read. While you do get to write about what you want to write about, you also need to really consider your audience and your readers. After all, if no one wants to read it, what’s the point?

This goes back to researching your audience and knowing your niche. Sites like Quora, Yahoo answers, or industry forums (for us it’s Warrior Forum) are really useful tools when you want to see what your audience is talking about and what questions they’re asking.

The goal is to provide value in your posts, whether through entertainment or information. Answer questions or offer entertainment that your audience will want to read, and your posts will be shared and read much more frequently.

6. Not Having an Email Sign-up

In the cases of most “serious bloggers” who are using blogging to expand or boost their business, the ultimate goal isn’t to necessarily to get people to their blog—it’s to get leads from the people who come to the blog.

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You can also offer incentive to sign up, as we did in the form of a Mindmap.

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Without a pop-up or easy-to-spot sign-up form that prompts visitors to subscribe to your e-mail list, you won’t get those leads, and more often than not, they’ll forget to come back to your site to visit if you aren’t reminding them to.

7. Working on Auto-Pilot

If you’re blogging casually, approaching it as a casual past time is perfectly fine. If, however, you’re using it to expand or grow your business and/or client list, you can’t function on auto-pilot. Working on auto-pilot without plans for expansion, or adjusting strategies when needed, can be one of the fastest ways to kill your blog—even if it’s going strong at first.

You have to track the stats on your blog; we recommend using Google Analytics. It’s also important to come up with new ways to bring traffic to your blog, and to make sure your posts are getting the same (or better) traffic and responses as the last one.

Just because you did research once doesn’t mean that’s it—it’s important to continue to research, to come up with new ideas, and to continue to grow. You wouldn’t put your business on auto-pilot, but so many people do it with their blogs.

Final Thoughts

Blogging for business and careers is no easy task, especially when your business is relying on content marketing and blogging for its expansion. There’s a lot of thought and work that needs to go into each post, but if you can avoid these 7 common mistakes bloggers make, you’re on your way to growing your blog—and your business.

For more tools for bloggers, you can read about how to form a content marketing strategy, tools all bloggers need, and an inside look to our content marketing strategy.

Jump Start Your Content Marketing Strategy

Getting Started with Content Marketing 

Content marketing is no get rich quick scheme. It takes a lot of consistent work over a very long period of time to see real results. It is because of this that a lot of sites end up giving up—it can take at least a year to see any real headway, sometimes longer to make significant strides. It is, however, very worth it.

To be clear, content marketing does not replace SEO—they go hand in hand together. Each one helps the other succeed more. It does not automatically replace any of your other marketing efforts, like those promoting sales. Content marketing does enhance and multiply the results you’ll get from all these separate campaigns, however, as well as helping you to build your brand, your reputation, and often your client base.

The Idea Behind Content Marketing and Why it Works

For those new to the concept marketing, it’s a pretty straightforward one: by producing content that members of your target audience will want to consume and share, and distributing this content online for free, you will increase traffic to your site, which increases sales.

Content marketing has changed our business, and we’ve seen massive increases. It offers a large number of benefits:

  • Some of the best benefits you’ll receive from successful content marketing:
  • Your Audience (and often client base) increases
  • You can build your brand, and have more control in what it represents
  • You build a reputation as an expert in your field
  • People come to your site every week (or even more frequently, depending on the number of blog posts)
  • This is a marketing platform that is either free, cheap, or relatively inexpensive compared to traditional ad campaigns (even if you hire a writer like myself to do it for you)

Content marketing works because you’re offering something of value for free to an interested audience. Even if it takes time to find the audience and to build their trust in you, it does work.

How to Start Content Marketing 

Blogging is one of the most popular and effective methods of content marketing, and a great way to start. You also have the option to provide recurring content on platforms like YouTube; we use YouTube in conjunction with our blog posts. For this post, we’ll focus on getting started with content marketing through blogging.

When it comes to creating a content marketing strategy, you shouldn’t necessarily just get started blogging right away. There’s some planning you should do to make sure that you do, in fact, have a content marketing strategy and you aren’t just shooting blind.

The reason why is important: without a long term strategy in place, it will be hard to keep up and expand on your content marketing—a lack of focus can be dangerous, and it’s too easy to be discouraged or distracted. Content marketing is a long-term, long-commitment form of marketing. It’s almost always worth it, but you need a strategy to get there.

When you’re planning out your content marketing strategy, there are a few steps you want to take and things to consider:

  • Check out the competition. The first thing you need to do when you’re planning your content marketing strategy is to look at your competition. You need to see what they’re doing and what’s working for them.
    You can also learn two important things from this: what questions your target audience is asking them in comments, and what you can offer that is different. Different will get you those followers.
  • Choose a Niche. This is particularly true when you first get started. Within every industry, there are niches and sub-niches. Finding and truly understanding yours will give you a solid start. You’ll be able to focus in on that audience.. Once successful you can expand later, but always starting focused is a good rule of thumb to follow.
    For example, our blog covers everything having to do with online and social media marketing, but our main niche focus has been for Facebook Ads. This has helped us gain traffic and footing, and now we are able to expand more into other areas of online marketing while still focusing on Facebook Ads
  • Plan out a List of Topics. There’s nothing like getting stuck with writer’s blog two weeks into having a new blog going, and realizing that your niche or your blog might not have started in the right direction. This can cause a delay or a complete halt in the posts, and before you know it, your content marketing efforts have already died.
    Before you ever get started, come up with a list of posts in the niche. Make sure you have enough to write about and say for longer than the forseeable future. If not, it may be time to reconsider the topics and niche you were thinking about focusing on.
    It can be incredible difficult to come up with topics—especially so frequently—when you first get started. The best thing to do is to think about what questions people ask—the things you now take for granted, even, but didn’t know when you first got into the industry. A grocer could write a series of posts on how to find ripe fruit; a jeweler could write about how to identify repairs; a boutique could write about maintenance of different fabrics. There are always topics for each field—you just have to get used to finding them.
  • Know Your Tools. This is one of the most important things you can do for your content marketing long term—knowing and using the right tools. Having plug-ins to help boost SEO, programs to protect against spam, free stock photos to make things beautiful, and—of course—Google Analytics to track traffic (including where it’s coming from, how often, and how long it stays) will all help you with your content marketing strategy.
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    Google Analytics (which we talk about using with Facebook Ads here) is probably the most important tool I use—I see where traffic is coming from, which posts do best, which have higher bounce rates, which get more visits. Having this kind of information helps me learn more about my target audience and better plan future posts that will be most relevant to them. It keeps me going on the right track.I also highly recommend using Rignite, a social media collaboration software. We use it to schedule all blog posts to be re-posted to Facebook twice a week for six months after they’re written (so long as they’re still relevant). It has made my job so much easier.

How Content Marketing Works With SEO

I’ve seen new marketers ask the question “which is better, SEO or content marketing?” The answer to that is you can’t much success with content marketing without SEO, and your SEO will certainly be better due to your content marketing efforts.

Overtime, the better your blog gets, the more visits your site overall gets, and the higher web authority ranking it’s given. This means it starts popping up first in the search engines—this is good because it means there’s more eyes on your blog (starting a great upwards cycle) as well as more eyes on your site, potentially leading casual users to become clients.

tools for content marketing

The two work hand in hand together—they work best together, and choosing one or the other isn’t the productive way to go about things.

Why You Need Social Media

It’s hard enough to get started on social media; the same is true for getting people to your blog. We’ve used a combination of e-mail marketing and a heavy dose of social media promotions to advertise every blog post we’ve published, and this has helped get a lot of eyes on our site while our SEO ranking was crawling up inch by inch.

getting started with content marketing
We run multiple Facebook posts a day advertising both new and old blog posts, and each one gets clicks. These clicks add up.

SEO won’t be enough when you get started—you’re not even a blip on Google’s radar yet (even though you technically are). Getting ranked on highly on a search engine takes a significant amount of time and hard work—your blog won’t likely won’t hit it even within the first few months. It took us about a year to start ranking, and we’re hoping to see this continue to increase.

Social media is also so important to content marketing because it increases shares and engagement. Both of these are so, so important.

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Every share is a whole new audience that is seeing that post. Even one share can do a world of good.

 

Now, even though organic search traffic has surpassed all other traffic to our site (which is the goal), our social media campaigns still send a large number of users to our site. You can read more about this in our post here.

When to Start Guest Blogging

Guest blogging, as many of you likely know, is a great way to boost your content marketing and SEO efforts. You get to continue to establish yourself as an expert, you build rapport with your peers and their already-established audiences, you build valuable links back to your site, and you get some of that traffic to hopefully come take a look at your site, too.

While some marketers with blogs start trying to guest post right away, and I do see the benefit of jumping at every opportunity, I personally prefer to wait to start guest blogging for at least a few months. There’s a few reasons for this.

The first is that one of the biggest benefits of guest blogging is that it sends users to your own blog and website. Whether this is done through links in the guest blog post that send them there or by a link in your bio following the post, the whole point is that it gets users to your site while building your reputation.

If you send users back to your blog too soon and you only have a few ok posts, they might not be back. If you wait a few months until you’ve gained some momentum and have a few pages of high quality posts, new visitors will be much more inclined to come back for more.

 

content marketing; guest blogging
Only after writing for Ryan and several other blogs for almost two years was I accepted to write guest posts for Social Media Examiner. It was worth the wait: one post from their site sent a ton of traffic to ours (the twitter shares alone hit almost 3,000).

Waiting to guest blog until you’ve got your own site (and reputation) established gives you one more distinct benefit: there’s a good chance this will help you be able to write guest posts for higher quality blogs than you would have before. This was certainly the case for me.

This is important because while almost all links are good, you want to make sure your name is associated with other high quality, credible, expert sites. While everyone needs to start somewhere, you want to make sure your business is posting on those high quality sites so that it represents your brand in the way that you want.

 

 

Content marketing can take a lot longer than running some ad campaigns (as if that was ever really easy), but the overall pay off can bring in large numbers of clients and sales. It can build a loyal following, and help establish you and your business as an authority in your industry.

No matter what, it’s important to remember that consistency in quality and frequency are the most important factors in content marketing: without this, you’ll lose readers faster than you can blink.

What questions do you have regarding content marketing? What strategies do you implement now? How has it affected your business?

To see more about our current content marketing strategy, click here.

Go-To Guide to Building Your Brand on Facebook


An increasing number of people are using Facebook and other social networking sites as a search engine in lieu of Google (though traditional search engines, especially Google, are still dominating). Your business needs a Facebook Page now more than ever.

It is now mandatory to have one, and more than that, you can—and should—use it for serious marketing efforts. While a lot of advertising that happens on Facebook involves the paid ad system, you can do a lot of marketing work for free just with content marketing and building your brand on Facebook.

Being able to build your brand on Facebook and gain exposure can take a while, but consistency and hard work pays off. You just have to follow these 8 steps, add in some creativity and dedication, and you’re good to go.

1. Stay Connected and Get Personal

Facebook allows you the opportunity to offer at least the illusion of transparency to your visitors. This makes a huge difference when building trust in your brand.

You have the opportunity to interact with users on a one-on-one basis (even if through a computer screen). You can answer questions, thank them for kind words, or apologize and offer a solution for an experience gone awry.

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This allows you to get closer to your customers, interacting with them in a place that is seemingly outside of your official business with the metaphorical walls down—even if you’ve got a marketing specialist running your Facebook site. Always make sure to thank customers for their time, no matter what their feedback may be.

Utilize Facebook’s unique filter of supposed transparency to help you get closer to your customers. Giving users a glimpse behind the scenes lets them feel like they’re part of your business with you and that they know you on a more personal level.

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 2. Get Users Interacting

Facebook is a social media site. It is designed for people to connect and stay connected on. It’s reassuring to see a long list of likes on your posts, but what you should really be shooting for is a cue of comments and posts from users. When users take the time to actually interact with you, it’s building rapport and cultivating your relationship with them.

Ask questions. They can be on topic— “Which of these products would you like to see us carry?”— or they can be off topic— “What are you and your family doing for the holidays?”

Build your brand on Facebook

The on-topic questions can help you get a good feel of what your target audience wants (without having to pay big money to do so), while the more off-topic posts can give that personal touch to your site.

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As a social media site, it doesn’t necessarily always have to be about business all the time. People love being asked their opinion and talking about themselves, so giving them a chance to do it is a big opportunity for user engagement. When users respond to these posts, they are giving you their time (even if it’s a few seconds), and they are building a closer relationship with your company, and you’re building your brand.

3. Have Great and Frequent Content, Including Videos

I know, I know, we’ve all heard it before. It’s more true than ever, however, so I’m not leaving the “have great content!” reminder out.

There’s a lot of Facebook useres that upload six random posts a day about trying the new flavor of sprite or complaining about bad drivers, but mediocre, typical content won’t cut it for businesses.

The content has to be original, and it has to have value, whether that is to serve a purpose to either entertain or inform.

Hard sells should be kept far away from Facebook, and trying to aggressively sell something to someone will often result in unlikes on your Page.

When it comes to Facebook, and social media sites in general, having relatively short, concise posts tend to fare better than lengthier ones.

Posts aren’t just about sharing a few sentences with the world, either. Sharing links to your blog posts can make a big difference towards establishing yourself as an expert in your field as well as boosting readers. This is something we use frequently in our own content marketing strategy, and it’s gotten us more followers on both our Facebook and our blog.

Visuals are good, too. In a long list of wordy posts, a picture or video can grab your users’ attention quickly. Upload pictures of new products, special events—like charity work—done with your company, or of relevant information if applicable.

Videos are now becoming increasingly popular. Sharing videos related to your field, or creating your own videos and posting them—or links to them—to your Facebook page can get more interest from users. Videos have been resulting in high levels of engagement with users on Facebook.

Share really good user-made content. Not only does it save you some work, it shows your appreciation for your customers as well as letting your customers know you’re actually reading and responding what they send to you.

4. Use Facebook Offers and Share Promotions

Facebook allows businesses to post offers, which are special discounts for customers only on Facebook. When someone claims the offer, they’ll receive an email that they can use with the actual company to get the discount or promotion. You can see more about Facebook Offers here.

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Not only is this an effective way to announce discounts and increase customer engagement, it often encourages the user to subscribe to your Page. The more people on your contact list, liking your posts and sharing your content with their list of friends, the better it is for you.

5. Research Facebook Ads

With an average of 802 million daily active users on Facebook (as of March 2014), it would seem like a given to use their ad system in order to maximize your reach towards those 802 million people . As Facebook itself says, “Over 1 billion people. We’ll help you reach the right ones.”

Facebook Ads allow you to target your ideal audience, based on location, age, gender, interests, workplace, language, and much more. A jewelry store might target not-yet-engaged couples in hopes of them coming to their store when it’s time to find an engagement ring. Using these incredibly specific targeting features, you can find your target audience extremely efficiently.

With Ads, you’re gaining exposure and spreading your reach, and these ads help you connect with new users and start building rapport and trust with them.

You can promote posts, special events, sales, apps, and new products in addition to your company’s site. When one user likes, shares, or comments on the ad, their friends may see it, making your ad even more powerful and potentially profitable. Sharing all of this could help build your brand, and expose new users to it successfully.

To find out more about Facebook Ads, you can find some of our resources talking about them here.

6. Post During Peak Times And Off-Peak Times

How frustrating would it be to upload a great post, link, or video, only to have it be drowned out in everyone’s newsfeed because you missed the peak hours? The “what” is easily the most important when it comes to Facebook, but that doesn’t mean that “when” can be ignored.

Posting during peak hours can mean that users are more likely to see your post when it’s brand new. It could gain more likes, comments, and shares, leading to building momentum and helping your post stay visible in the newsfeed. This is especially important since organic reach is rapidly declining, and it’s getting harder to make sure your content is appearing in front of a lot of users.

Posting your most important news during peak hours can help grab attention. Announcing new products or services at this time would be ideal. Posting off-peak times, on the other hand, can be a good thing as it will result in less competition and potentially more visibility for you.

A certain amount of your timing will depend on your audience. Peak audiences vary with certain demographics. You can see when your audience is online using Facebook’s Insights.

7. Don’t Forget the #Hashtags

Hashtags are everywhere, Facebook now included. Hashtags turn phrases or topics into actual clickable links in your post, helping others interested in the topic to find it. You can use hashtags to expand your reach to those interested in your topic, ending up in front of someone who your Facebook ad might have missed.

Not only can this make sharing easier, but it can also go cross platform. Instagram, Youtube, Facebook, and Twitter often overlap with content as it is; linking your marketing campaign where necessary can reduce time and effort on your part. Hashtags can also be used to encourage user interaction.

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You can make up whatever hashtags your heart so desires, as long as it’s all one combined word and not too complex. Technically you can make extremely complex hashtags, but they don’t often get a lot of traction, especially when compared to hashtags that are both short and easy to understand.

Researching your hashtag before you use it is also always a good idea.

When trying to post a sweet anecdote about your sibling and using the hashtag #Bigbrother, you could wind up in a discussion about the reality show Big Brother, hear about the big brother/big sister program, or hear about how the government is watching our every move. Research can prevent embarrassing misunderstandings, especially if you accidentally post an already used hashtag that isn’t consistent with your brand (or worse, openly opposes it).

Hashtags don’t have to follow every single post, and probably shouldn’t. However, using them sparingly where appropriate can help your campaign gain traction, especially cross platform.

8. Utilize Facebook’s Analytics System

When you have a page for your business on Facebook, you can take advantage of their free analytics system. Getting detailed information about who is seeing what? That kind of data can revolutionize your marketing campaign.

As Facebook says, it’s easier than ever to monitor what’s working and what’s not working with your page, helping you to best decide how to better connect with your audience.

Facebook’s analytics system is called Insights, which can be found at the top of your page, above your cover photo. It gives you a broad overview of the data, and offers tabs where you can evaluate your statistics on likes, your reach, visits to your page, engagement and viewership of your posts, and who the people are who are following you.Screen Shot 2014-10-25 at 4.57.54 PM

Using this information, you can eliminate tactics and content that isn’t working and increase content marketing strategies that are.

You can gain better insight on who to target and how to target them—maybe your Facebook ads campaign has shown to be hugely profitable, or maybe not. You can, more importantly as it relates to this post, evaluate what content you’re posting is being received well by your audience.

The content you post is what ultimately will build your brand, and monitoring engagement and posts will help you know whether or not you’re on the right track. This will help clue you in about how to improve your content, helping you shape your brand and best present it accordingly to your audience.

In the long run, Ads may bring people to your site, boost sales, and even engagement. But consistent, frequent, high quality content will help to build your brand on Facebook– and off of it– and turn those users into loyal fans and possibly even customers.

 

Make Our Content Marketing Strategy Work For You

How You Can Replicate Our Success
Screen Shot 2014-07-29 at 6.50.58 AMAs of this past year, we’ve been focusing more and more on content marketing and our content marketing strategy.

This goes without saying that we rethought and developed a new, strong content marketing strategy and made sure it was the very best it could be.

For a video overview, you can watch the video below.

Content marketing is relatively free, unless you’re paying a copywriter and/or website developer. Even so, it’s a good investment, as it can establish your expertise in the field and generate new leads and sales.

Today we want to share what’s been working for us—and it has, since we’ve seen big increases in post shares and recently SEO traffic—so that you can make it work for you, too.

Blog Posts Twice Per Week

Twice a week we add blog posts to our site, most of which are 2000+ words and all of which are keyword dense. This is one of our most important tactics when it comes to our content marketing strategy.Screen Shot 2014-07-29 at 6.52.53 AM Some of our posts are about new developments and updates in the online marketing world, and some are written to help explain areas we get a lot of questions on (such as our Beginner’s Guide to Facebook Ads and how to never have your ads rejected).

The most important aspect when choosing a topic for your blog is to write something that will be useful to your clients.

When I wrote content for a jewelry store, I didn’t write about how pretty the jewelry was—I wrote blog posts educating customers about different mountings, gemstones, repair needs, and watch components.

Useful information is what will keep people coming back and establishing your expertise. We take our most asked questions and turn them into topics for blog posts. When asked by a client whether Facebook contests were worth the time, we wrote a post explaining how to make sure they would be.

Your blog is all about your client, and that’s an important aspect of our content marketing strategy we take very seriously. The more helpful your posts are, the more people share them. Having your posts shared is a good indicator if your content is what it needs to be and how far your reach is.

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We’ve gotten 143 Flares on our Adwords article.

After you find success on your blog, it’s time to focus on guest blogging on other high quality sites. This provides back links to your site and helps get your name and brand out there more.

Building a blog is slow going. We started our campaign in January and finally saw a big increase in May. Your posts have to be consistent, both in high quality and in frequency or your campaign doesn’t stand much of a chance.

We make sure our articles come out consistently, both in timing and quality.

Even with that, it takes time to get viewers consistently to your site. That’s where we brought in social media.

Sharing Blog Posts on Social Media

In order to help our followers find our new blog posts, we share them on Facebook and Twitter for maximized visibility. Not only does this help our posts gain visibility, it also adds valuable content to our social media campaigns.

Good headlines

We make sure our headlines are strong and that how we describe the article is interesting enough to catch attention. On social media, short, sweet, and captivating is an important mix for success (extra short for Twitter!)

This is a white-hat strategy—there’s no spamming with back links to your site. We do not recommend constantly spamming your content to groups on Facebook—our own experimentation with continuously reposting content to groups has proved that it does not work.

Below each post on Facebook, it tells you how many people have been reached, and through your Page’s Insight you can see how many people clicked on that link to your site. Our site is on WordPress.

We use the jetpack plug-in to automatically create social media posts when a new article is posted on our site; it is set on autopilot and we only had to set it up once. Screen Shot 2014-07-27 at 2.29.48 PM

To do this, install the plug in, go through publicizing, and connect to your social media sites. For a visual walk through, take a look at our video at the 9:35 mark.

Creating Content in Video Form

Recent trends have shown gravitation towards information in videos. When it comes to a content marketing strategy, that’s a good bandwagon to go ahead and jump on. YouTube in particular is a great place to be. A lot of our blog posts actually stem from popular YouTube videos as well.

One of our eight minute long videos on Teespring totaled up to 10,000 views and 66 new subscribers, a lot of which found us on Facebook as well. That’s an investment worth making, especially when the only thing you’re really investing in is time.

Consistency is just as important on your YouTube channel everywhere else. People won’t remember to check in if you never have anything to find. As with blog posts, we put out two videos per week.

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With content marketing, consistency will always be crucial to success.

In our videos, just as in our blog posts, we create content that provides value through information. If you’re new to YouTube, make sure you take a look at our article talking about how to find success with your marketing campaign.

Find Your Niche

We are an online marketing company, and Ryan specializes in just about every area of online marketing. If you visit our blog, though, you’ll see that most of our posts focus purely on Facebook marketing.

Why?

Because in order to create high value content, we chose to focus in on one area of online marketing at a time.

By focusing on Facebook, we will delve into every miniscule, detailed area of the Facebook adverising world and answer every question that needs to be answered before moving to other topics (with several exceptions such as this article). We want to be your go-to resource for Facebook marketing and Facebook Ads.

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Some of our Popular Posts

 

You aren’t going to be able to get traffic from everywhere on the Internet, so finding your niche (and even sub-niche!) and sticking to it can help you build your brand and your voice as well as a strong audience. As time goes on you can branch out to more topics, but we’re choosing to stay focused for the time being.

SEO Optimization

We did not rely on SEO, especially not at first. It takes about a year for a blog to start seeing results through SEO, and that’s only if they’re taking steps to be ready for SEO.

We focused on growing our audience through social media marketing and newsletters. Now that we’ve found success with social media, we are expanding our reach by increasing using tactics to increase our SEO rankings.You can see in the graph below how much our search engine traffic has increased.

Our SEO rankings have steadily been increasing.
Our SEO rankings have steadily been increasing.

 

You should not spend a lot of money on products promising to have your SEO rankings skyrocketing as a new blog. Most are scams and gimmicks. Reliable plug ins to help you boost the content yourself, however, can be good.

We’re Using Rignite

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Rignite is a program designed for content and online marketing. We’ve used it for about a month and have seen big increases in our traffic and social media engagement on Facebok and Twitter. It helps you establish, run, and monitor your campaigns. For our full article on Rignite and all of its features, you can click here.

Rignite has been a live saver for a lot of reasons.

It makes it easier for us to do our jobs in general.

It combines our Twitter and Facebook social media marketing campaigns in one place, including great analysis on them.

A graph showing clicks to our site via a single campaign run through Rignite.
A graph showing clicks to our site via a single campaign run through Rignite.

 

Especially for our team, which is across the country in remote locations, having one site where we can work together and communicate easily has made the process easier.

Our current strategy regarding Rignite is to run each blog post twice a week on both Twitter and Facebook separately. We will do this every week for approximately six months.

The reason we do this is simple. Organic traffic is declining, and by reposting content at different times in the day, you’re increasing the chances that more of your audience will see it. At first I was worried it would be too much, but we have likes on almost every post, even if it’s been posted before. I was proven wrong.

We have two or three different headings (the content that appears in the actual post advertising the ad) for Twitter and Facebook, both to capture as much interest as possible as well as to prevent posting the same thing twice in a row.

Good headlines
Heading 1
Heading 2
Heading 2

 

Rignite allows you to create campaigns and then runs them for you. What this means is that you don’t have to double check for which campaigns need reposting—Rignite does that for you, on the schedule you’ve chosen. Especially since we add two blog posts almost every week, keeping up with which posts need to be reposted can be too much without using a tool like Rignite.

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It also helps you manage contests, manage individual cases (you can assign which team member is supposed to respond to commends via Facebook or Twitter, making the long-distance work relationship really easy), and the details in which you can monitor each post of each individual campaign is incredible (we’ll have more on all of this in an upcoming post).

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A campaign reach, by each individual post.

As we’re expanding our site and our business, Rignite is helping us do that in a more much seamless, simple way.