It seems to be the question on everyone’s mind this year with Facebook.
With the recent crackdowns on Facebook UID tool owners over the past 3-6 months, it seems like Facebook is saying no to all tools that allow you to get any UID data from Facebook, even if you are using the API.
#1 – Do not upload emails that you don’t have permission to market to. (Meaning you can only email your opt-ed in email leads. No buying lists and importing.)
#2 – Do no upload UID’s that you don’t have permission to market to. (Meaning the only time you can upload UID’s is if they opted into your list via a FB app.)
We can learn from previous examples when it comes to advertising platforms cracking down, and now Facebook is coming down on people not following the rules and running offers and ads that are deceptive and misleading.
Will Facebook do a sweeping ban on any ad accounts that may be breaking TOS? Perhaps even on many accounts that aren’t breaking TOS?
Why custom audiences aren’t that important anyways
Yes, they will convert like crazy compared to most of your ad campaigns. However, they are usually very small and you just flat out need much more traffic from Facebook that custom audiences often provide, especially since CTR’s fall fast when you target a small audience with the same offer every day.
Over the last year, we’ve personally moved away from relying on custom audiences to only using them for about 10% of our ads. Why?
Because we needed to scale up. CA’s are only so big. To run a successful Facebook campaign, you need to utilize interest and demographic targeting as well to expand past your small custom audiences.
Here’s our brand new model for success with Facebook Ads in our upcoming new course, FB Ads Formula. This is the safest way to run a campaign according to the TOS of custom audiences.
Your most targeted and highest converting traffic will start from retargeting, your email list, and your Facebook fans.
Everyone should be running FB ads to those three audiences. No matter how small you are, just start doing it as it will make you MONEY.
Next is when you add in interest targeting, and then layer it with demographics. We go over this in detail in FB Ads Formula.
Worried about being banned from Facebook?
Worried about being banned from Facebook for running custom audience campaigns?
If you are running a large amount of traffic, you will be looked at. (Running $1k per day in traffic or more)
If you are only spending a few dollars per month, it’s very likely that Facebook won’t bother you as there are over 1.5 million advertisers and Facebook is looking for those who are abusing their platform on a large scale.
However, if you plan on using FB Ads for you and clients for the long-term like we are :
With this tool, you can take the UID’s and upload them as emails to run paid traffic to on Facebook. Be aware that this is the only UID tool still available that is constantly updated and supported to our knowledge and if the training is followed from the product, you can have great success with it when running smaller amounts of traffic.
New Audience Tools in 2014 by Facebook
An additional strategy not shown in this graph is lookalike audiences. Click on this link to learn more about them. We are still testing and will share the results soon.
Our next new feature / tool within Facebook is something I’m really excited about. I used this for the first time just a week ago.
Here’s a short video on where the feature of audience targeting is with Facebook!
Leave a comment! Share with us your thoughts and what you are currently doing with UID Scrapers and Facebook.
4 Businesses Doing Online Marketing Right– And What You Can Learn From Them
Every concept is simple in theory. Understanding a concept, however, is very different from actually executing it in reality, let alone executing it successfully. SEO and online marketing are not even necessarily easy concepts to grasp, and especially when you’re first starting out, it can be a struggle to successfully see it through. Some businesses have managed to do just that. Here I’ve compiled a list of businesses doing online marketing right, and they’re doing it right now. Using this, you can learn from the best and implement some of their proven strategies in a way that works for your company.
Business 1: Zappos and Customer Service
When you’re not operating exclusively (or at all) out of a brick and mortar based store, it can be difficult to get the personal touch of great customer service. Most communications are done online and via e-mail, so there is little human connection for the most part. It is essential that customers don’t feel that they are working just with a computer, however. What if there’s a problem with the order? What happens if they aren’t happy? Customers won’t buy from you if they don’t think you’ll be in their corner if something doesn’t go quite right, and customer service, unfortunately, sometimes goes overlooked in an ecommerce or online business, and wrongfully so.
If you search for Zappos customer service on a search engine like Google, articles after articles and testimonials after testimonials are stacked up one after the next. It seems like customers are more likely to complain when they’re angry sometimes, but the customers of Zappos have nothing but good things to say. Stories of best men being overnighted shoes when they showed up to the wedding without some, of record breaking ten hour phone calls, of the company paying for section of toll road for a span of time so that people would travel with less stress, are scattered all across the Internet. And there’s more.
Zappos has so mastered customer service that there is even an About.com page titled “Customer Service Lessons from Zappos,” which also has strong examples of personal acts of customer service. The company’s CEO Tony Hsieh has even written a comic book discussing what he’s learned in the industry.
Not only have they done so well taking care of their customers that the customers keep returning, the whole world is looking to them as a guide for great customer service.
Zappos tries to give the “wow” experience to each client, trying their best to make sure each and every one of them feel like cherished, valued VIP customers. There have been multiple reports of flowers being sent to customers due to hardships in the customers’ personal lives, like a death in the family or a struggle with a medical condition. They also train each member of their 500-strong call center team exactly what their brand and company ideals are. Whether you’re handling customer service yourself or enlisting someone to take care of customers for you, it’s important to make sure everyone is on the same level of dedication to clients. There’s a lot of things Zappos does well, but mastering the personal touch of excelled customer service without any brick and mortar stores is easily what they’re best at.
Business 2: Old Spice and Social Media Marketing/Brand Building/Original Content
Everyone has seen the Old Spice man. Everyone knows the Old Spice man. He’s the dream, the guy’s guy and a parody of a manly man. He’s what all guys supposedly aspire to smell like. He’s the face of the “Smell like a man campaign.” He’s that guy! You know, this guy!
Old Spice picked an attractive, masculine looking man plopped him into a hilarious commercial that became overwhelmingly popular, one enjoyed by both men and women no less.
Isiaah Mufasa’s character is speaking to women directly, presenting an oyster filled with two tickets “to that thing you love,” which turn to diamonds. He is a stereotype of the perfect masculine man, picture perfect with abs to envy. This commercial is an incredibly strong example of a brand that has been built well. They came up with original, clever, humorous content to brand their product, and it certainly worked well.
Once the concept of Old Spice Man was recognized as being successful, the company took the marketing campaign to social media. They went right to all their social media platforms (Twitter, Reddit, and Facebook), encouraging users to ask the Old Spice Man questions. Users overwhelmingly complied, submitting their questions before voting on their favorite ones. For example, “how does the white house get…women voters back?” The winners got a personalized video uploaded to YouTube, starring Isaiah Mufasa himself as the Old Spice Man, who answered the most popular questions while never breaking character.
To break it down: Old Spice came up with funny, clever, and unique content that caught watcher’s attention because it hadn’t been seen before. By using humor and wit, along with great casting and writing, Old Spice was able to build their brand around one commercial (though more inevitably followed). They then got users to actively engage and interact on social media (not an easy thing to do), and responded to some of them, giving a more personal touch that made the frenzy even more crazed.
Unfortunately, after the campaign was over, Old Spice let some of the momentum down. That’s something we can all learn from. One time success doesn’t mean we can get on auto-pilot—the momentum has to keep going. Gary Vaynerchuck talks about why the campaign’s results fell a bit flat, mostly due to not taking advantage of the high level of user interaction they had achieved.
Regardless, the campaign itself and the immediate results were huge, so taking a note out of their first page of Old Spice’s book is a good way to learn about how content marketing, brand building, and social media interaction can all overlap into one great marketing campaign.
Business 3: Coca-Cola and Social Media Engagement/Brand Building
You don’t become the biggest and most popular brand in your industry for no reason, and you certainly don’t maintain that status without some serious, hardcore effort
. Sure, when you have an established name to your business, building an audience isn’t necessarily as difficult as when you’re starting fresh from scratch, but it still doesn’t mean it’s easy. One thing that Coca-Cola does well, however, is managing that audience over their different channels of media (especially social media).
The post that you put on Reddit won’t be the same as the one you post on Facebook, and it will be starkly different than the one posted on Twitter, and Coca-Cola has grasped this concept. While Coca-Cola has kept their brand consistent—which is so important to only ever have one true brand—they have delivered different content in different ways to separate media channels. Kevin Shively talks about some of the differing tactics for each platform of social media in his article here. One example that he mentions is how the company has embraced videos on Instagram more than most, stating that the last four videos have averaged 5.5k in likes and about 90 comments each. That’s huge. Yes, they’re a big brand, but even if those numbers are reduced proportionally to a smaller business, those are still huge and potentially game changing numbers.
Regardless of what platform they are advertising on, however, certain things stay consistent. Having direct interaction and responses to visitors’ questions, comments, and concerns is huge when it comes to brand building as well as building loyalty. If you have massive corporation like Coca-Cola thanking you individually for your post, that will earn them some bonus points in the loyalty department. If you have an audience willing and excited to interact with you, engage them! Respond back! It can make all the difference when it comes to keeping their interest and their business.
The company has embraced new media to advertise on, or has adapted with changes in media. In addition to completely embracing—and successfully marketing on—social media, Coca-Cola has also had major success with content marketing and PR building campaigns.
Their “Share a Coke” campaign will be returning this summer. This campaign allows customers in the UK to get a personalized bottle of Coca-Cola, Coke Zero, or Diet Coke. Customers all over the UK joined in the fun at finding a bottle with the name of a loved one or a friend. When it returns this summer, the campaign will have bottles featuring over 1,000 names. They have added personalized touches, some of the bottles reading “Mum” and “Dad.” The bottles are mass produced, but finding a bottle with your name or the name of a loved one makes it feel personal, establishing a bond between you and the brand.
Coca-Cola recently had a campaign in which they developed “Small World Machines.” These machines were essentially video chat terminals, which allowed Indians and Pakistanis to connect with each other, live. The machines encouraged members of the differing countries to touch hands via the screen by tracing designs or patterns on the machine. This showed Coca-Cola’s intent to give back internationally. As one of the men in charge, Jeff Benjamin said, “It’s putting love and heart into the world through brands and making that brand stand for something in a way it hadn’t before.” Well said, Jeff.
Showing interest in your community, no matter how far that reach may be, can make leaps and bounds of difference when it comes to brand building. Showing the fruits of your labor via social media networking and truly embracing all marketing platforms while doing so can build a stronger brand. Coca-cola has continually managed to utilize these concepts, and combined with great content, strong customer interaction, and some good deeds, they’ve secured their place at the top of the industry as a magnificently successful corporation.
Business 4: Black Dog Café (Tallahasse, Fl) and Brand Building/Social Media Marketing
In a starkly different example from Zappos and Coca-Cola, a great small business example of strong social media presence is Black Dog Café in Tallahasse, Fl. It’s a small coffee shop on a beautiful lake where I loved to study when I went to Florida State, and I found them through Facebook. They are environmentally friendly and extremely involved with the community. They host events like literary nights, helping them fit into a niche that’s extremely prevalant in Tallahassee, especially with one of the best writing schools in the country.
They also keep the community up to date on other events in the Lake Ella shopping strip, reminding followers of Food Truck Thursday and when the farmers market would be available. They are big advocates of buying local food, reiterate those ideals on Facebook. They support the surrounding community’s events, gaining them good favor with everyone in it. Simply put, they have successfully found their niche, build their brand around it, and have learned how to market to it directly.
Added bonus: to anyone living in the panhandle area, Black Dog really does have the best coffee I’ve ever had.
It’s Not Just About Big Businesses
Yes, three out of four of these companies are big names, but that doesn’t mean you have to be a mega corporation or that you need their resources in order to implement the ideas behind them. Great customer service can be implemented by anyone willing to go the extra mile and a half for each and every client (and no, this isn’t always an even remotely easy thing to do). These concepts can all be implemented on small scales successfully. Black Dog Café, for example, has a strong Facebook presence that’s well executed and well followed. The concepts are all the same—it’s up to you to customize them to fit in with your field, your clients, and you.
Google Adwords is a hugely popular method of advertising, and for good reason. Despite other engines like Bing trying to give them a run for their money, Google is still the most popular and frequently used search engine. With search engines dictating Internet traffic, being able to advertise through them and get your business seen holds insurmountable promise.
Google Adwords advertisements are the featured links that pop up on result pages whenever a user hits their search button. The ads pop up first, above the other results, and are easily detected by the yellow box labeling them as Google’s advertisements.
You pay on a cost-per-click basis, meaning you’re only paying when someone clicks on the ad that takes them to your site (likely a landing page designated for this purpose). You get to reach people quickly (showing up at the top of their queue) exactly when they’re searching for the keywords that would ideally lead them to you in the first place. It’s seems like an obvious choice when it comes to boosting your advertising campaign, but it’s easy to drown when everyone else is rushing to utilize Adwords too. Following these tips can help you make the most out of Google Adwords, optimizing your chance at seeing positive results and making good use of your hard earned money.
1) Use the Right Words
Paying the most money and popping up first in search results that don’t directly match what you’re wanting to advertise is money wasted. When it comes to Adwords, or anything in marketing, you’re looking for the highest conversion rate to sales possible. So what if you get a ton of people to click on your link but none of them are your true target audience and none of them buy? You won’t see any money from that except what’s slipping out of your wallet to pay for the Adwords campaign.
Think like your customer. How would your target audience find you? Would they be searching for something broad or specific? In general, using a mix of broad and very particular keywords can increase profitability, but put the most emphasis on the way your audience will find you? Will they search for “shoes” or “stilettos?” If you sell only very high heels for women, it doesn’t help if people click on your link when you’ve advertised “shoes” and they’re only looking to buy kids’ sandals. That was a hopeless click, one you’d paid for but will see nothing profit from—almost guaranteed.
Using the Google Adwords Keyword Planner, or a tool like Wordstream, you can appropriately plan search network marketing campaigns. The Keyword Planner is a free tool; you simply need to log in to your Adwords account to access it. You can see how many people are searching for different words and phrases, along with how many competitors may be using them. Picking the right combination of words (often lower competition search words, which cost less and increase your odds of appearing higher) that your target will search for is key.
2) Use The Tools Available To You
If you want to be successful, you always want to use the resources available to you—especially if they’re free! I mentioned two of these resources above.
The Google Adwords Keyword Planner has essentially replaced what used to be Google’s Keyword Tool. You can search for keywords and phrases to get an estimate of how well they will succeed as a Google ad. It can help you get creative with new ideas and restructuring old ones, and it can help you decide what bids you want to place and how to budget your campaign. All of these are extremely helpful features worth investing some serious time and consideration into, and the Keyword Planner makes it easy.
The Keyword Planner is free, but again, only accessible to those who have already signed up for an Adwords campaign. While this is all well and great if you have, in fact, signed up for one, it’s not much help if you’re just considering whether or not to make the leap. For those who are just starting to consider it or for those who are looking for extra research to expand upon, there are other tools available. Wordstream (again, mentioned above) lets you test out 30 keywords for free. It can help you to group your keywords, or to reduce the results into your niche market.
Keyword Spy is another tool that will actually reveal your competitor’s seemingly most profitable keywords, allowing you to skip a few steps and learn from their past mistakes and current successes. When it comes to competitor research, this is a knowledge goldmine. While they only offer ten free results, getting the edge of your competitors and an inside glimpse at their copy may be well worth a few extra dollars.
3) Location, Location, Location
You can now utilize the Geo-targeting feature to display ads solely to users searching from a specific region. You can make this a city, a zip code, or a radius surrounding a location. If you have a car wash in Alabama, it’s likely not going to be too profitable to display your ads to users in Wisconsin. Especially if you’re a local business with products difficult or expensive to ship, take advantage of ads displayed by location.
Adversely, you could utilize the geo-targeting feature to target users outside of a certain region. Are you looking to expand your client base outside your current region? Test advertising special promotions, giving them an incentive to give you their business.
4) Quality Will Always Be Important
Part of how Google decides your ad’s rank is keyword match, and part of it is based on the amount of money you’re bidding on a keyword. Those factors are easy concepts to grasp, and ones that are relatively easy to control. Quality score, however, also affects how Adwords will prioritize your ad, and it can be a much longer process to get a good one than it is put money on a bid.
Quality score is important for a lot of reasons. It determines your cost per click. Once you multiply your quality score with your maximum bid, your ad rank is determined. Your score is dependent on multiple aspects, such as landing page quality, relevance (of keywords, landing pages, ad text, etc), click-through rates, and the history of your Adwords campaign. The click-through rate (CTR) is thought to be the most important part of the equation, but the exact algorithm is unknown. Regardless, you’ll have higher CTRs if your overall quality is high and you’ve chosen your keywords and ad text carefully. Even a small change in quality score can have a huge impact on your ad’s ranking.
Overtime, getting your ad in front of people who click on it will make a huge difference. When they see that your ad is getting people to click, Google rewards you with lower costs and higher rankings. Until then, however, focus on the quality score (which is probably what gets people clicking in the first place!) to get you to a place of higher ranking and higher conversion rates.
5) Set Limits to Your Budget
You can set your budget on a daily basis. Do this. Especially if you’re running more than one campaign, it’s easy to watch a few pennies turn into a wad of dollar bills emptying from your bank account. Be realistic about what you’re willing to spend in a given month. What can your company afford, especially if there ends up being – for whatever reason – little profit from the Adwords campaign? Adwords will automatically show your ads more on days where they calculate there will be higher traffic, but the added cost will be balanced out on a slower day they will display your ads less.
Adwords even has a helpful page talking about budget. You can see examples of how they recommend breaking down a budget based on desired results.
Adwords offers suggested budgets (which you can choose to ignore as you wish), but regardless of whatever budget you use, don’t go on autopilot and completely forget. Not only will your campaign need revamping in the form of keywords over time, it will likely also need a reconsidered budget (if only to tie in to the new keywords). If you set your daily budget and mentally walk away, you could end up losing money on ads that aren’t being profitable, or you could have your budget too low to do you any good and lose business because of it. Either way, check in frequently to reevaluate whether or not an adjustment in your budget limit is needed.
6) Try Day Parting
The practice of day parting is running your ad only during specific times or on specific days. Some businesses prefer to have their ad displayed only during their own business hours, finding that it leads to higher conversion rates (this is only true for some businesses, not all). Running ads during peak hours or on peak days will lead to higher conversion rates, and turning them off can help keep business running smoothly if you get overwhelmed at those times already. Often, Adwords campaign users utilizing this option choose to run ads at peak times in hopes of getting more traffic as well as higher CTRs and conversion rates. It’s all about the demands and availability of you and your business.
7) Have Your Landing Page and CTA Ready
Having a quality landing page is not only important for the quality score, it’s also important because a good landing page will hopefully increase conversion rates. Having a page designed for the sole purpose of a potential customer starting right there on your site is crucial to capturing their interest (or information for a long sell). Your landing page needs to be accessible to home computers as well as tablets and other mobile devices—the world is going mobile, and being incompatible with different browsers or devices will cost you business. Place a clear, concise call to action (CTA) on the page, telling the customer exactly what it is that you want them to do. Make sure that the landing page is not only outstanding quality, but also relevant. You can have the most beautiful landing page in the world, but if it’s not the most appropriate one that’s tied to the ad, you’ve just wasted both an opportunity and money. The landing page is the first glimpse they’ll get of your site and possible your company and product—it has to be what they searched for, or they’ll go looking somewhere else.
8) Test, Adjust, Repeat
You know how shampoo bottles always tell you to lather, rinse, and repeat, and the repeat is entirely unnecessary unless you decided to go swimming in mud? It’s not here. Repeat over and over and over again after you’ve tested and modified your keywords.
Keywords campaigns start, at their best, as really smart guesses. They may be backed up by data and research and tests and your own personal experience, but the truth is that you’re taking a stab at something in the dark. Time and testing will be the only real indicators of what’s working and what’s not, and continuing to test is crucial because what’s working right now might not work next week. Even the ads that have the highest CTRs might not have the highest conversion rates. Again, it doesn’t matter much if someone gets to your site and they will never buy.
Adwords and tools like Google Analytics (which is an outstandingly helpful tool you should absolutely take advantage of, regardless of your Adwords campaign) give you all kinds of information that will allow you to determine which keywords are leading to the highest number of clicks and conversion rates. Figure out which keywords are converting best, and either adjust the ones that aren’t working or get rid of them all together. Even if you think your ad is perfect, test different versions of it and see which has the most profitable results.
Facebook ads is affordable. In most cases running around 10 cents and other ads cost 75 cents per click. In real word of marketing, what’s more important is how much you’re earning for every time you get a click. We call it EPC.
What is EPC (Earnings Per Click)
Earnings per Click (EPC) is a mathematical formula used to determine the commissions earned per click in online advertising. It can be calculated by taking your commissions and dividing it by the total number of clicks. The formula to determine EPC is as follows:
Commissions Earned / Total Clicks = EPC
It is important to understand your EPC, because it not only indicates how well an offer will convert; it also shows the real worth of a click. This is a good way to determine which offer will perform the best when comparing similar offers with different payouts.
How to Evaluate Earnings per Click
To help you understand how to evaluate EPC, consider the following example:
You are about to promote two offers. Offer A pays $25 per sale and Offer B pays $50 per sale. Offer A received a total of 10,000 clicks. Offer B received a total of 15,000 clicks. At the end of the month, Offer A has a total of 40 sales and Offer B has 25 sales.
Which offer performed better?
EPC: $25 * 40 sales = $1000 commissions
EPC = Commissions Earned ÷ Total Clicks = $1000/10,000 clicks = .10 EPC or Earnings per Click
EPC: $50 * 25 sales = $1250 commissions
EPC = Commissions Earned ÷ Total Clicks = $1250/15,000 clicks = .08 EPC or Earnings per Click
As you can see, Offer A performed the best. The highest payout does not always perform the best.
Looks complicated? Don’t worry. I’ll show you what is the real meaning of Earnings Per Click.
Here’s a few examples about EPC:
Facebook Pay Per Click = $0.50
Earnings Per Click = $1.00
Return of Investment = 200%
Lifetime Value = n/a
Getting more clicks. The same Facebook Ad with better targeting such as custom audience, interest, age ranges and more.
Facebook Pay Per Click = $0.50
Earnings Per Click = $2.00
Return of Investment = 400%
Lifetime Value = n/a
What if you have existing customers that trust you? Or maybe you have a product that they really love and you provide good customer service with hassle free? What if you have all of those trust and have more than two or three products?
What would be the expected ROI?
This is the power of auto-responder softwares (email, apps etc.). Follow-ups to your existing customer is very critical when it comes to Internet Marketing.
Facebook Pay Per Click = $0.50
Earnings Per Click = $2.00
Return of Investment = 400%
Lifetime Value = 4,000% ROI (TRUST) with you Upsells, Cross Sells, Affiliate Offers, Follow-up through email or Phone.
The video and images will explain to you step by step about FB ads cost and other Marketing Terminology. Each terminology will help you explaining for each confusing words about Facebook ads and online marketing. Click the image below for more information about Facebook Ads Terminology
Now that we know now how Facebook ads work, we would like to know what it looks like for pricing, bidding and Facebook ads currency.
First you choose a currency for your account (depending on your billing preferences) and an Account Time and Zone that are necessary for the system to understand when the campaign starts and when it will end.
Choose a name for your campaign and set a Daily Budget or a Lifetime Budget if you prefer. You decide how much you are going to spend for running Ads on Facebook and how to manage your campaign budget.
If you choose to set a Daily Budget your ads will stop showing once the limit is reached. Similarly, if you set a Lifetime Budget, once your budget is met, the ads will stop showing.
You can decide when your ads will run by scheduling the campaign’s starting day and time, and decide whether to set an ending day and time for it, or let it run continuously (to do that you just have to flag the checkbox next to ‘Run my campaign continuously starting today’, below the ‘Campaign Schedule’ selection boxes).
Facebook itself suggests how much you should bid per click, but you can set a different bid if you want, just click on the ‘Set a Different Bid (Advanced Mode)’ on the bottom and discover Facebook’s Pricing options!
Facebook Ads Pricing
Which one is better? CPC or CPM?
CPC pricing can be safer, at least you are paying only when users click, and if you know your conversion rate, you can set a maximum bid that will guarantee profitable results.
CPM pricing is ideal when your ads are compelling and have high click through rate. You can also notice that certain ads perform better at night, or during the day: In this case pausing campaigns when they aren’t profitable and only waste impressions would be wise. The problem is that Facebook doesn’t allow day parting, and you have to pause and resume campaigns manually.
So would you prefer CPC rather than CPM? Let us know your thoughts about Facebook Ads pricing.
This allows advertisers to target new users based on people who visit their websites, use their mobile apps, or are connected to their Facebook Pages. Until now, FB advertisers could only create “lookalikes” based on existing information like email addresses, phone numbers, and user IDs.
Lookalike Audiences was announces in March 19, 2013. This allows FB advertisers to target FB users who are similar to their customers away from Facebook.
FB advertisers could ask Facebook to search the top 1% (optimize for similarity) or 5% (optimize for greater reach) of Facebook users in a specific country who were similar to their customers. Example: 5% that lives in USA.
This is very useful for expanding the net since small customer lists of 2,000 people could often be turned into Lookalike Audience targeting capabilities can reach 2 Million users.
The new features are available today in Power Editor to all advertisers worldwide. To start using them, head to Power Editor, click the “Audiences” tab, and then hit “Create New Audience” → “Lookalike Audience.”
Previous version of Lookalike Audiences
In the previous version, this was a two-step process:
Create a Custom Audience
Create a Lookalike Audience from that Custom Audience
FB advertisers were uploading an email list to create that Custom Audience. Facebook would match up those email addresses to actual FB users to allow advertisers to target them in ads.
Facebook advertisers could then turn around and ask Facebook to find users similar to those on that list. While email lists were most common, this could also be done with lists of phone numbers and UIDs.
Today’s version of Lookalike Audiences
Today’s update means advertisers can:
Find more people who “look like” their website visitors by using data from their Facebook pixels to reach people who are similar to those who previously made purchases on their website.
This is great news on several levels.
1.) You can find users similar to any visitor to your website. If you don’t get much traffic, this will allow you to target relevant users while expanding the net from what was otherwise a very small group of people.
2.) You can find users similar to those who visited a specific page of your site. You could use the success page following a conversion, for example, as your basis for a Lookalike Audience. So Facebook would then find users similar to those who bought a particular product (though that will come up again shortly).
3.) You can find users similar to those who visited a specific section of your site. For this to work, the URL structure needs to include that category within it — or visitors need to be guided to specific landing pages when looking for product types.
Lookalikes for Mobile App Users
Find more people who “look like” their mobile app users by creating lookalike audiences based on people that have used their mobile app, such as people who’ve downloaded songs from their music app or have made purchases via their shopping app.
Perhaps you’re an app developer that’s looking to find more people to purchase car rides in your rides-on-demand app.
You can now create lookalike audiences based on people who have previously purchased taxi rides in your app and reach those audiences with mobile app ads.
Mobile App Custom Audiences are relatively new (they came out along with Website Custom Audiences) and allow marketers to re-target those who make specific actions within their apps.
Lookalikes for Pages
Find more people who “look like” their Facebook fans by creating lookalike audiences based on their current fans.
Advertisers can now generate a Lookalike Audience of pages within their control so that they can target users similar to their own fans.
NOTE: You CANNOT create Lookalike Audiences of pages that you don’t manage.
This will be very helpful for brands looking to grow, but lacking substantial traffic or an email list.
Facebook added that it doesn’t share any personal information from people targeted in lookalike audiences with advertisers. The new features roll out worldwide today through the Power Editor tool for managing multiple campaigns and ads on the site.
Today’s update to Lookalike Audiences represents a somewhat lengthy upgrade because it allows advertisers to identify, track and target people that have similar characteristics to the people who like their Page, visiting their websites and use their mobile apps.
It marks another effort by the social networking giant to further enable advertisers developers using Facebook’s virtual toolbox to craft more stringent, and hopefully, more effective ads.