We’ve been asked this one question a lot recently. Should I buy likes on Facebook? The answer to this question is very easy and is more absolute than almost every other aspect of online marketing.
That answer is no. No. Don’t do it. Do not buy Facebook likes.
We wholeheartedly recommend steering clear of buying likes on Facebook, and we have good reason. There are a lot of great ways to increase likes and engagement on Facebook, but buying likes is not one of them.
What “Buying Likes on Facebook” Means
Buying likes does not mean using the ad system. I’ve seen some confusion over this, where page owners think that “buying likes” means using the Facebook Ad objective to increase page likes. While technically you are paying for those potential new likes, “buying likes” is an entirely different practice.
When someone talks about buying likes, the ad system is not involved. There are third party companies that will actually sell you likes on your page. Sites like “buyfansmedia.com” promise 2,000 likes for just $17. And there’s a long list of those sites, all you have to do is Google them.
To those who are new to the social media world, this might seem like a great bargain and a fantastic way to kick start your Page and campaign. It is not.
Most of these sites do deliver in the fact that they give you the product they’ve promised. They do get you those 2,000 fans on Facebook.
Those fans, however, are not necessarily the ones that you want. These sites, after all, offer no guarantee that these fans will be in your target audience. The majority of these sites actually use fake profiles—they aren’t real people, even if the sites promise that they are. They are just numbers to add to your page.
Why People Decide to Buy Likes on Facebook
When businesses are just getting started on social media, Facebook can seem daunting. You’re patient for a little while, and then it becomes discouraging when no one but your mother is liking any of your posts.
Businesses most often buy likes in attempt to bolster the reputation of their page. They want it to look popular.
It’s easy to think that having a massive amount of likes will give both your page and your business a nice, hefty side of credibility. After all, how would a substandard company get over 2,000 likes after just joining Facebook a few months ago?!
Why You Shouldn’t Buy Likes
Unless you just want to look really, really popular (hey there, high school!), you’re wasting money. That’s the simple reason why you shouldn’t buy likes.
Purchased likes will not become customers (especially since they’re likely not real people), and it is highly unlikely they will help you get new customers. Buying likes is a throwing away money, not an investment.
You aren’t gaining clients relevant to your business. Sure, your numbers have gone up, but in the reality of the Facebook world, that doesn’t necessarily mean as much as you might first think.
Sure, you want a lot of fans on your page, but they aren’t doing you much good if they aren’t active fans. They won’t interact with your posts or share your content, two of the most important things fans on any social media site can do. Users coming to your site are likely to notice that it’s pretty vacant and without a lot of activity despite a large fan base.
It’s much more important to build your brand and your Page on Facebook instead of a pointless false number. You want to get to interact with people who are interested in your business, not to spew out content no one but you will either care about see.
Even if these likes happen to be real people (which they very rarely are), they are still incredibly unlikely to interact with you on your page. The reason why is simple.
Just because you got an added 2,000 likes on your page doesn’t mean a single one of those new fans are actually interested in your field of business or product at all. They don’t care about what you have to say or the content that you’re posting.
Those likes really are just a number, and they’re not beneficial ones, especially considering that your actual likes may be drowned out by fake ones, and your true followers aren’t the ones who see any of your promoted posts.
Facebook actually developed an algorithm called EdgeRank to help them decide if your content is what certain users will most want to see. Edgerank takes user engagement heavily into consideration.
If you have a lot of fans but very little engagement, your ranking on EdgeRank goes down, causing you to run the risk of your content not showing up even to the few real fans that you do have. Your social media campaign efforts—and the money you spent buying likes—would have meant very little when it came time for results.
The Right Way to Get Likes on Facebook
There are other great, white hat ways to increase likes on Facebook—the kind that will actually be beneficial to your business. Spoiler alert—none of them include purchasing likes outright.
Sure, a lot of these methods will take a lot more time and effort. That old saying that nothing good ever came easy? It’s true on social media as well, but the important thing is that those likes will come with the right strategies and a healthy dose of tenacity in place.
So what are they?
- Use the Ad System. Yes, this is still in a way paying for likes on Facebook, but this is a good, honest strategy that will help you get relevant likes. There is an objective in the Facebook Ad system that revolves entirely around getting more likes for your page. You get to target only the users you think would be in your ideal target audience, and you will could even be pay less than buying irrelevant likes outright.
You can learn directly from us on how we build out our fan pages with a ton of targeted likes that convert into sales within our FB Ads Formula.
- Invite users to like your site. Invite those users who you think would actually want to see your content- invite those who are relevant to your business. If you’re looking for quick, easy numbers, invite all your friends from your own Facebook page. Even if they aren’t necessarily your ideal target audience, they will still be more likely to interact with you and share your content, spreading good word of mouth about your business.
- Promote your page cross-platform. Have a link to your Facebook page on your main website, on your blog, on your Twitter, on your YouTube. Have it everywhere, and advertise it in store if relevant. The more people see it, the more they are to actually visit it and like it, especially since users already on your site are likely interested in your product and what you have to say. They’re definitely more likely to be interested than people who don’t exist.
- Create contests or offers. Both contests and offers can be set up so that users are encouraged or required to like your page before participating in them. Users are more likely to interact with your posts when they feel there is something directly beneficial for them to do so. You can even use promoted posts through Facebook’s Ad tool to help these exciting opportunities reach new users.
- Have great content. It sounds easier than it is sometimes to continually create great content that stands out, and yes, it does take a long time to build those organic likes just with great content alone. But it has been done and can be done by you. Consistency in both quality and frequency of content is important, and overtime you’ll reap the sweet, sweet fruits of your labor.