Reliable On- and Off-Site Methods to Get More Likes on Facebook
So you’ve created a great Facebook Page. You’ve filled out all the information, uploaded great images to draw attention, and flooded your Page with interesting, original content and posts. You’ve even got a few likes.
But then there’s the dreaded stagnant feeling. You’re stuck, and you can’t seem to connect with new users.
So how do you promote your Facebook Page?
There’s a variety of methods you can actually use to promote your Facebook Page that are all Facebook-approved and won’t result in getting your Page shut down. Some you do have to pay money for, but most of them cost absolutely nothing except a bit of time.
To help you get more likes on your Facebook Page, we decided to share our 5 easy, reliable, foolproof methods to promote your Page on Facebook.
1. Promote It Everywhere
Your Twitter, your Instagram, your website, your own profile page. Post the link to your Facebook everywhere. The more places it’s listed, the more people who see it, and the more who will click.
Got business cards? Put the address to your Facebook fan page there, too.
Do you have an e-mail list? Send out an e-mail announcing your Facebook Page and inviting them to share it. These are users already interested in you, who have a rapport with you. Make it easy by putting a link for them to click, and watch your likes go up.
Anywhere you have a presence and would advertise your business, advertise your Facebook Page.
2. Make It Easy to Access and Share To and From
Don’t just share a link to your Facebook on your site; make it a prominent part of what users see. This can boost engagement in addition to likes.
On your site, if applicable, install a Facebook widget that allows a glimpse of your Newsfeed to show up on your main site.
Also make sure—again, if applicable—that you have those handy Facebook buttons at the top of your Page or in a prominent place that say “like or share on Facebook.” While this will likely send traffic to your site, your name is still getting exposure, and that can help promote your Page, too.
3. Facebook Ads
It’s not free, and it’s really not cheap, but it’s one of the most effective ways to guarantee that your Page is going to have a lot of eyes on it.
You can choose to run campaigns on Facebook Ads just for the sole purpose of getting likes on your Page, though I personally prefer to advertise Pages by using the promoted posts objective under Facebook Ads. Pick some of your strongest content and see how well it does through Facebook Ads.
Yes, we’re all tired of hearing it, but organic reach is declining. It can be harder to reach even the users you’re already connected with.
4. Share Content from Well-Known Pages… and Tag Them
This is content sharing that is mutually beneficial, in addition to—ok yes— maybe having an agenda.
No matter what industry you’re in, it’s pretty much guaranteed that there are a couple big Pages in it that have huge, well-established audiences.
If you share their content, this gives you a reason to tag them in your posts, and while there’s no guarantee, there may be some fans (who you already know are interested in your field) who see your post and click, bringing them right to your Page.
5. Get Your Fans to Promote It For You
This can be one of the most powerful tools in your arsenal when you’re trying to promote your Facebook Page.
When I was buying my new car last year, every single car salesmen I talked to promised that they alone could get me the car of my dreams for the best price out there, even though only one of them actually worked to get me just that (for all of you around Orlando, Fernanda at AutoNation was incredible). I didn’t believe any of them; after all, are you going to believe the person who just wants to sell you something?
A few months later, one of my coworkers was buying a new car, and she wanted a Honda like I’d bought. I referred her to Fernanda, and she went right there and bought a car from her without question. You know why? Because I wasn’t trying to sell her something, and she knew me, and she trusted me. I had nothing to gain from helping her.
It’s the same idea (at slightly lower stakes than a $20,000 car purchase, admittedly) when you get your fans to promote your Page for you. Of course you’re going to say how awesome and incredible it is; it goes a lot further when a user says the same to their friends.
The best part is that they don’t necessarily have to go out of their way to promote your Page. They can do that just by interacting on your page by leaving a comment on a post, because it will show up in their friends’ Newsfeeds. You get a comment, and you have a vote of approval.
One of the best ways to get fans to promote your Page is if you give them content worth sharing. If you post images, content, or links that are interesting, informative, controversial, funny, or newsworthy enough, they’re likely to get a lot of engagement—most importantly, shares. And sometimes those shares on a link will get more clicks and engagement that your original post, exposing you to even more new users.
You can also host a Facebook contest to promote sharing. One of my favorite restaurants, Hawker’s Asian Street Fare in Orlando recently did this; if you shared their video of a new menu item, you could win one for you and a friend. They had hundreds of shares every day, and a ton of new likes on their Page as a result.
No matter what you choose, just remember that Facebook is punishing like-gating, so motivating users towards likes on your Page without asking for them explicitly is the way to go.
How do you promote your Facebook Page? What’s worked for you? Share your strategies and success stories in the comments below!