What is a custom audience?

Ever wonder what is a custom audience on Facebook and how to use it?


This is what Custom Audience looks like:


To create a custom audience, go to https://www.facebook.com/ads/manage/powereditor/



•      Data File Custom Audience

This is an option where you can upload user ID’s.
We are using a software called Social Lead Freak to extract user ID’s from Facebook groups and pages.


Take a close look on the image above. What if you have a FB Ads training course product? 8,712 Potential customers.  This can generate a very high percentage ROI. Imagine if you have different products like Baseball, Photography, Dog or Cat accessories. There are hundreds of groups for your products or service. All you have to do is choose a product to market. This is where Affiliate Marketing comes in.

The image below shows an example of extracted FB user ID’s.


•      Create Custom Audience From MailChimp


For Mailchimp custom audience you can upload the email addresses from your MailChimp email marketing tool. This can be very useful for re-targeting customers. Once you earned the trust of your customers, there’s a big chance for to sell your other products specially affiliated products. Once you have the email list, you can integrate it from Facebook to MailChimp.

What is MailChimp?

MailChimp is an email marketing service provider, founded in 2001. It has 3.5 million users that collectively send over 4 billion emails a month through the service.

•      Custom Audience from your Mobile App

Custom Audiences offer a powerful way to reach your users with our mobile app ads. You can reach mobile users that have taken specific actions within your app, those that haven’t taken a specific action, both, or even percentages of users taking actions with just a few steps.

For more information about Custom Audience from your Mobile App, see this link: https://developers.facebook.com/docs/ads-for-apps/mobile-app-custom-audiences/


•      Custom Audience from your Website

FB marketers mostly name it as WCA. This feature allows you to target Facebook users who previously visited your site. It collects unique Facebook user ID’s and from your website then use it when ever you want.

Take a closer look on this screenshot:



23,3005 Potential customers who visited your website for the past 30 days. These FB users are your potential customers to your products or services and this can be very useful for re-targeting. Let’s say you have a new affiliate promotion and you want to re-target your previous customers who visited for your site. This can generate a high percentage of ROI.

It’s one more way to reach an incredibly relevant audience. You can target fans organically. You can target your email list or other offline customers through Custom Audiences. And now you can reach people who may not be either an offline customer or a Facebook fan, but who visited your website.

Another very cool benefit is that you can isolate specific visitors within these Website Custom Audiences. So you can focus only on those who visited a specific page or section of your site, or those who visited pages that included a particular keyword in the URL.

For more information about Website Custom Audience, see this link: https://developers.facebook.com/docs/reference/ads-api/custom-audience-website/

So how are you using custom audiences?  Are you getting 300-400% ROI using custom audience just like us?