Tired of Facebook’s frequent ads and wanting to get rid of them? You can’t get rid of them entirely (at least not yet), but you can reduce their reach.
A lot of users don’t realize that we can actually disable certain aspects of Facebook Ads if you have no interest in seeing them, and we’ve had the ability to do so for a while.
Facebook has done a great job allowing Facebook to be as user friendly as possible. Part of making sure that their site has such a great user experience has meant making Facebook’s Ads platform the best for advertisers, which allows advertisers to connect with and engage with their ideal audiences. This can be great for both advertisers and users, but some users have absolutely no interest in seeing any ad content whatsoever—relevant or otherwise.
If you love Facebook but hate Facebook’s Ads, we’ve got 5 fast ways to disable Facebook ads so you can scroll through your Newsfeed in undisturbed peace.
Why Users Want to Disable Facebook Ads
I know that most of what we do here focuses on the advertiser’s perspective for Facebook Ads, but allowing users to disable ads is important for everyone’s experience on Facebook.
While some users like being exposed to new brands and Pages that they are interested in, some users hate it. They want to go on Facebook and scroll through their Newsfeed without seeing posts from Pages they never signed up to see and feeling like something is being sold to them. I understand this; seeing ads flash at me while I’m trying to read news online drives me a little crazy, and the ads all over the internet can be distracting and a bit intrusive when I’m trying to do work.
As for the marketers reading this, allowing users on Facebook to disable ads is good for everyone, advertisers included. Users who detest ads can (and will) channel that dislike (ahem, hatred) to the businesses who use them.
We’ve received a few almost hostile messages from users who have seen our ad, saying that they would never do business with us because we ran ads.
While cases like this tend to be the exception, allowing users who don’t like ads (and thus will almost never click on them) is kind of like an extra targeting feature—you’re filtering out users who don’t want to see your ad (even if it it’s just because they don’t like any ads).
#1: Block Specific Ads and Brands
Have you noticed that if you scroll over an ad on in the right side column, a small x appears in the top right hand corner? If you click on it, you have the option to hide that particular ad or to hide ads from that entire brand.
You can do the same with posts in your Newsfeed by clicking on the arrow in the top right hand corner of the ad or post, choosing “I don’t want to see this” and allowing you to see fewer posts like that, or to hide all from that brand.
This option is good for users who don’t mind some of the content on their pages, but dislike ads from certain brands, or even certain ads in particular.
#2: Block Facebook Ads Through Instant Personalization
First, locate the “Settings” tab under the dropdown menu in the top right of the site’s navigation bar.
Scroll down in the left navigation bar where you see “Apps.”
Click on it, and locate the “Instant Personalization” box. Facebook’s instant personalization features allows other websites to access some information on your profile, and thus they can use this to later target you in the Ads system.
Disable this option to eliminate this feature.
#3: Opt-Out Through the Digital Advertising Alliance
Again, this does not promise an ad-free Facebook screen, but it will prevent Facebook and other participating companies to collect or use information based on your activity on websites, devices, or apps off of Facebook for the sole purpose of showing you ads.
If you’re in the USA, you go to the Digital Advertising Alliance to opt-out, and you only need to opt-out once.
Once at the site, it will check your browser’s status before allowing you to click the opt-out button below it. You can choose to opt-out from only certain companies, or you can opt-out from all of them.
This will prevent these sites from collecting data on you that allows them to target you through ads. While it won’t erase ads completely, it can help cut them down, and disabling and opt-ing out of the research is something that gives a lot of people peace of mind about their privacy online.
#4: Disable Facebook Ad’s Ability to Show You Liked a Page
Above a lot of ads, you may notice that it says “This number of friends likes this Page,” listing that your friends John Smith and Sally Hudson are connected with a particular Page. This bothers some users more than the ads, and it’s part of disabling Facebook’s Ads reach.
In order to keep yourself from becoming an unwilling advocate of a Page, go to your settings just as you did in the last two steps.
Click on the Ads tab on the left.
In the middle of the Page, you’ll see the “Ads and Friends” information. This is where you automatically give Facebook the ability to connect you with certain ads run by Pages you’ve liked.
Click edit, and choose “no one.” Your profile and name will no longer be displayed in connection with ads unless you comment on them directly.
#5: Filter Ads Preferences
This isn’t necessarily disabling the ads entirely, but it is disabling certain ads and ads of a certain interest group or industry that you aren’t interested in, allowing you to see the ones most relevant to you.
When you click on the drop down arrow in a Newsfeed ad or an “x” on a right side column ad, you can scroll down ad click on “Why am I seeing this?”
Not only will Facebook tell you why you’ve been targeted for each particular ad, they give you a link you can follow to manage your ad preferences. Click on it.
Facebook will give you a long list of broad topics, which branch off into more specific ones.
You can manually delete however many of these topics, getting rid of the ones you don’t want to see. You can even delete all of them if you’d like. You can undo these preferences at any point.
Why You May Not Want to Disable Ads Just Yet
While ads are a nuisance to some and a lot of users hate them with a fiery passion (trust me, we’ve all been there at least once), some ads do provide great, relevant content when being shown to the right users.
I’ve found some incredible Pages on Facebook thanks to their Ad system; Pages I wouldn’t have connected to or found if it wasn’t for the ads that they had run to find users like me. I’ve also been introduced to some great companies and merchandise I wouldn’t have found otherwise (although it may have been better for my bank account if I had never discovered Modcloth thanks to Facebook Ads).
At the end of the day, whether the ads bother you or not varies from person to person, and if you’re sick of all of them and not just the ones that have fallen victim to horrible targeting, it’s definitely time to disable them. If you like some of the content, you can try just filtering your preferences.
Have you ever found any useful sites thanks to Facebook Ads, or are you heading to disable them as soon as you leave this post? Leave us a comment and let us know!