Facebook Ads offers several unique features to help marketers increase their conversions, and their image carousel option for their ad system is a good one.
Facebook’s image carousel option for Facebook Ads allows businesses to advertise multiple products with just one ad. Users can scroll through different images that appear on just one ad.
Facebook’s option for image carousel ads have recently been opened up for mobile ads, too, so we figured now was a good time to go over why you want to use them, and how to create them.
Why You Want to Use The Image Carousel on Facebook Ads
The 3-D Image Carousel, which allows you to feature three to five different images and/or products on a singular Facebook Ad, offers some awesome benefits.
First, it automatically helps your ad to stand out against everything else on their Newsfeed. Sometimes it’s better for your ads to fade into the Newsfeed for a more seamless integration, but in the case of the multi-products ads, it helps your ad to stand out in the best way possible. The image carousel ads have seen increases of engagement and conversions compared to other types of Facebook Ads.
A second benefit is that each image can direct users to different locations on your website. If they click one image, for example, they can be taken to that exact product.
The third major benefit you get when using the image carousel option on Facebook Ads is that you get to feature three to five images on one Facebook Ad. This allows you to feature multiple products or images, helping to make sure that your one ad appeals to more people, and your chances of getting those clicks and conversions increase.
Fun bonus: Facebook automatically optimizes your ad for you with what they call “creative optimization,” where they will put the best-performing images and links up front for each person who sees your ad. They do the work for you to put your highest converting images up front, taking some of the work off of you.
Fun bonus number two: Facebook doesn’t charge extra for carousel ads.
Facebook just recently made the image carousel option available for mobile ads, too, so no matter what type of ad you’re running, you can still utilize this feature. As we always mention, if you think this type of ad could benefit you, it’s at least worth split testing.
Facebook offers recommended dimensions of images and text for optimal performance when using their image carousel on Facebook Ads. These recommendations are:
- Image Size: 600 x 600 pixels
- Text: 90 characters (This is what will fit across small screens)
- Headline: 25 characters
- Link description: 30 characters
Keep in mind that, as always, your image cannot include more than 20% text on your image, and Faceboko now helps you determine how much text you have with their grid tool.
Facebook also offers a tip about how the recommend getting best results with the image carousel, recommending that you use specific product imagery when targeting returning or high-intent customers, but that you utilize lifestyle imagery with new customers.
How to Create Image Carousel Ads
To create image carousel ads, you’ll start by creating your ad as you normally would—you choose your objective, which in this case, must be either website conversions or clicks to a website.
You’ll fill out the targeting and budgeting information however you see fit, and on step 4: create your ad, you will choose “Multiple Images in one ad.”
When you scroll down, you’ll see that they automatically have three slots for you to put in images, headlines, and links. You can increase these to five.
After you enter in all the information, you can preview your ad, seeing how it will appear in all format.
Recently released for mobile ads, you can now take advantage of the benefits of image carousel ads across multiple platforms and devices.
If you’ve got products that are visually striking (or even tangible products that you know would do well on Facebook), using the Image Carousel is a great way to promote multiple products at once while increasing the chance that more users will see the one that will actually get them to click.
To see more about increasing conversions on Facebook Ads, you can see our free Beginner’s Guide to Facebook Ads, as well as read more about our FB Ads Formula, which has quadrupled conversions for members in the past.
Have you used Facebook’s image carousel option? What results did you get? Have you used them on mobile? Share your experiences in a comment below!