Facebook has quickly risen to one of the top spots in platforms among businesses trying to build their brand, audience, and customer base, so creating a Facebook Page is more important now than ever.
In the past few years, we’ve seen entire job positions created for “social media analysts” and “social media managers.” Managing a business’s social media reputation can actually be (and frequently is) a full time job position.
This alone shows the magnitude that social media has had on businesses. Social media presence is so important that businesses are paying experts a lot of money to either do manage their social media reputation and content for them, or to teach them how to do it.
Facebook may be the most important social media platform to be on, at least as of right now. In order to take advantage of this traffic, you either need to create an incredible Facebook page that entices engagement and properly represents your brand, your business, and your product. We want to help you create that page and see that increase in business. Here’s how…
Why You Want a Facebook Page
It’s not just that having a Facebook Page for your business can help you (which it can to a ridiculous degree), it can actually hurt you not to have one. Internet users are increasingly using Facebook’s search engine in favor of Google (though Google still wins out), and users actively search for businesses on Facebook. By not having a Facebook page, you’re one big step behind your competition.
Having a Facebok page allows you to connect with your audience in a more personal setting. Social media is all about transparency, which can help build loyal followings out of your customers.
You can use your Facebook to share information about your business, special events in your store, or show that you’re giving back to the community. Anything you can think of, you can do on Facebook.
By Facebook Page, we do not mean that you create a profile for your business as if it were a person. That’s not quite the best way to go about it. Casual or first time visitors will not be inclined to friend you, and that can be to your great detriment.
You want to create an actual business page—one that people “like” instead of having to “friend.” Liking is something they can do quickly without thinking, without wondering if their friend request will be accepted.
How To Create a Facebook Page
In order to create a page, you start here.
You have the option of choosing several different classifications for your business’s page.
You can choose to classify your business as a local business or place; a company, organization, or institution; a brand or product; an artist, brand, or public figure; entertainment; or a cause or community.
As an example, I’m going to create a Page for a fake business—my childhood (and maybe kind of adult) dream of owning an antique bookstore. For this example, I would choose “local business or place,” and under the drop down menu, bookstore is an option.
You are asked to fill in the name of the business, as well as its address (the address of my high school) and a phone number.
After you enter in all of this information, you’re brought to a page prompting you to set up your business’s page.
You are asked to fill in a description and categories to improve the ranking of your Page in Facebook’s search engine. This is important, as again, a lot of people use Facebook’s search engine to find businesses they want to connect with or learn more about.
You have 155 characters to tell people what your Page—and business—is about, and under that you can post the link to your website.
You can create a specific web address to make it easier for people to find your page, and you are asked if your business is real. I answered no (for now…).
You are then prompted to upload a profile picture. Remember, this should represent your brand and your business.
You are prompted to add your new Page to your Favorites Toolbar on Facebook so that you can access it easily.
You are prompted to use Facebook’s Ad system to find new likes for your page. I recommend holding off on this until your page is set up just how you want it.
On your actual page, Facebook quickly points out the navigation bar to the side, showing your likes for the week, and any unread notifications or messages you may have (and where you’ll see them when you do have them). These are, I agree, among the most important things, so make sure to take note of them.
When you first see your page, it will look daunting at how empty it is, especially if you yourself use Facebook and have for a while. It will have no posts, perhaps no pictures, and definitely no likes except for yourself. But you can change that!
If you haven’t uploaded a profile picture, do so now. While you’re at it, upload a cover photo too.
Yes, my cover photo is of carrots, and no, it doesn’t necessarily have anything to do with books, but it was one of the only pictures I had on my computer, and it was bright and colorful. Maybe I’ll serve carrot soup in my antique bookstore. Choosing two photos that accurately portray your brand and product and business are key, as those pictures will be the first thing new comers will notice about your Page and your business.
Add some posts. Make sure your descriptions and “about” sections are filled in.
Invite all of your friends to like your page. This can help you get new likes quickly and gain some traction, as well as an increase in social engagement as your friends wish you well on your ventures.
If you have a mailing list of some sort, or customer’s contact information, now (or after your page has gained some traction) would be the time to create a custom audience targeting your current clients that you aren’t yet connected with on Facebook. You can read how to do that here.
When looking for new likes and new clients, you can utilize Facebook’s Ad system to find them. Discover how here.
How to Create the Ultimate Facebook Page
It’s not enough to slap a couple of pictures and a few words into some posts in order to see your business to take off and start booming. It takes more than that to make a successful Page.
To help you create not just a regular ole’ Facebook Page, but a great one that will lead to new business, we’ve assembled some of our favorite tips.
- Post good content frequently. You’ll never get users’ time of day if you post generic, bland content. Find your voice and your brand and stick to it. Be clever with what you post, and post things that are relevant to your target audience. Consistancy in timing and quality is important—give fans something to check on.
- Post content designed to maximize engagement. Ask questions. Request suggestions from users. You can read more about how to increase engagement in this fantastic article here. The now bottom line is that with organic reach declining, engagement means that your content will continue to show up in your users’ newsfeeds. It also gives your Page the buzz of activity, which is always a good thing.
- Make the most of your “about” section. You only have 155 characters in the shorter section, but make the most out of it. Bring the key points home. Use clever phrasing to demonstrate the tone and voice of your brand and business, and state clearly what your business is about.
- Have great visuals. If you own a restaurant, now is the time to showcase some of that delicious food. If you own a clothing line, showcase your clothes. You get the idea. You’ve got two set pictures—your profile picture and your cover photo—so you can get your logo on one and perhaps your product, if applicable, on the other. Pictures that are bright and attention grabbing work the best.
- Promote your page. Facebook Ads gives you several choices to find and bring new traffic to your site. Once your page is just how you want it, take advantage of it to connect with new people and increase your likes and engagement further.
- Give people a reason to be there. Make offers or contests only for Facebook fans, giving them a reason to continue to follow you and check your updates frequently.
To see more about advertising on Facebook and learn more about using Facebook Ads, you can find more information in our Facebook Ads Formula.