Facebook Ads is a system that has a user-friendly interface while simultaneously being incredibly complex and—for many—challenging to succeed in. It can be overwhelmingly difficult for those new to this particular marketing arena, something that often results in those users losing money and time on failed campaigns.
Facebook Ads does offer the potential to bring in big ROIs—it just takes a lot of knowledge, time, and research to get there.
In order to help you speed up the process and jump ahead on the learning curve, we compiled this Complete Beginner’s Guide to Facebook Ads give you everything you need to know to hit the ground running.
The best news yet: Facebook is always changing, and we’re going to make sure we keep this guide up-to-date with every update and new rule that comes out.
Here’s what you’ll learn in our Complete Beginner’s Guide to Facebook Ads:
Chapter 1: Getting Started with Facebook Ads
Facebook Ads is an incredibly user-friendly interface—there are no tricks involved. After you create a Page, it’s a surprisingly easy process to actually create the Ad itself. We explain the process of actually creating the ad—and why you should choose to advertise on Facebook— to you as a whole in the first chapter before we break down specifics.
To go straight to Chapter 1, click here.
Chapter 2: Choosing an Objective
Choosing your objective is the very first thing you do when creating an Ad, but a lot of people still have trouble choosing the right one. Understanding what you actually want from an Ad before creating it is important—expecting to get engagement and clicks to a website and app downloads all from one Ad isn’t the right way to think about it, and this way of thinking often lends itself to failed ads.
To skip to Chapter 2, click here.
Chapter 3: Understanding your Targeting Options
We get more questions about targeting than just about any other aspect of Facebook Ads. It’s easy to understand why—how you choose to target your Ads will mean either success or failure for your campaigns. Targeting chooses who your Ad is shown to, and understanding the nuances of the targeting system can help you select the best target audience for each type of campaign you run. And no—it won’t be the same every time.
To skip to Chapter 3, click here.
Chapter 4: Choosing Ad Placement
As Facebook’s Ad system has continued to grow, they’ve provided more and more options for advertisers, including giving you the choice of where you want your ad to be placed. You can choose from a variety of different placements, so in this chapter, we explain what those options are and which ones work best.
To skip to Chapter 4, click here.
Chapter 5: Bidding Strategies, Budgeting, and Pricing
How much will Facebook Ads really cost? The answer to this question depends on a lot of things. A lot of factors affect price—what bidding strategy you select, the competition level of your niche, who you are targeting, and a whole lot more. How you choose to run your ad, and how much you set your budget for, will all have a place in the overall price in your Facebook Ads campaign.
To skip to Chapter 5, click here.
Chapter 6: Monitoring Your Campaigns
Just because your campaign might be over doesn’t mean your work with it is done. Monitoring your campaigns as they progress, and after they’ve come to a stop, is an important part of any Facebook Ads campaign. Learning how to monitor your campaigns and their results will help you know whether your Ad hit the mark or missed it, and how to improve it for next time.
To skip to Chapter 6, click here.
This is what you’ll learn in our Beginner’s Guide to Facebook Ads. For those more experienced, this can be a great review, but we also have our Advanced Guide to Facebook Ads, coming soon.
To learn how to perfect your campaigns, we also have our FB Ads Formula, shown to go so far as quadrupling clients’ ROIs after completing our course.
For more information about the FB Ads Formula, you can click here.