Now, I’ve been known for a while for generating leads on Facebook. So naturally, I needed to dissect this new feature on the ads platform.
So, it was time to watch the video: (You can click the video image to be sent to their official page.)
Okay, great. So we can get data straight from Facebook users and have it for ourselves to market to.
It looks something like this process:
Real World Case Studies Using Lead Ads
“Initial tests on Facebook have shown costs as low as 1/3 of the website conversion objective campaigns. It’s a win-win situation: the user receives a better experience without having to leave the Facebook app, while you receive higher conversion rates with automatically populated fields.”
Michael McEuen, Adstage
“In early A/B testing, Facebook’s native lead ads outperformed link ads driving to the website to fill out a lead form in terms of total leads and conversion rate, while driving a 4x reduction in cost per lead compared to previous social lead generation tactics.”
Kim Kyaw, Manager Digital Marketing, Land Rover
“This ad product has taken our customer acquisition efforts on Facebook to the next level. Lead ads have driven robust volume while maintaining exceptionally low acquisition costs—up to 50% less than comparable ad platforms. We are incredibly excited to continue scaling with this product.”
René Fielder Marketing Director, Sona Med Spa
“Lead ads were a game-changer product for Properati. In the past, we had tested similar products from other channels but they didn’t work for us. Since testing lead ads, we have seen a 4x reduction in the cost per lead, with a more than 3x increase in the number of leads we normally generate in Brazil.”
Gabriel Gruber, CEO, Properati
Here’s Where Zuckerberg Messed Up With Marketers
Facebook has done a great job with creating Facebook Lead Ads which works now for both desktop and mobile users.
It’s capturing millions of leads per month for advertisers.
However, they really did make a huge mistake that has led to many marketers wondering if Facebook really is out of touch with your average online marketer.
Facebook has never bridged the gap from capturing the lead information on the form to marketing platforms that we as marketers use every day.
Does Mark Zuckerberg really expect us to login to our Facebook account daily and download a spreadsheet of raw lead data like this is still 1996 that looks like this:
That is why we just released a new software to connect Facebook with any autoresponder / CRM that you may use.
We are excited since now, you too, can get access to this brand new tool.
For members only, we just did a live training on how to use Facebook Lead Ads.
It’s simpler than traditional ads and you will get to see me setup an entire ad that gets leads LIVE during the video in just a couple minutes flat.
Instagram, like Pinterest, is relatively new to the social media world, but it’s proven itself to be a great resource for marketers. Instagram even surpassed Twitter in the number of active users, despite the fact that Twitter is significantly older.
Considering Instagram is owned by Facebook, this probably won’t come as much as a surprise. Since it’s also owned by Facebook, Instagram is powerful not only on it’s own, but when used in conjunction with Facebook, too.
That being said, this post focuses solely how to market your brand on Instagram, which is a different entity than marketing purely on Facebook. For beginners and experts alike, these 7 tips to build and market your brand on Instagram can help your followers and momentum take off.
1. Make Good Use of the Hashtag
While hashtag usage hasn’t really taken off on Facebook (and note: hashtags should be used sparingly at the most on Facebook), it’s a major component of Instagram for both marketers and casual users.
Hashtags on Instagram, like on Twitter, can be not only catchy, but also crucial to helping your images be in front of potential followers interested in what you’re discussing. It’s a great way to jump in on a hot topic or connect with new members of your target audience. And just like on Twitter, a catchy or clever hashtag can draw attention fast.
Branding your business with its own unique hashtag takes this one step further, encouraging users to post their own images and generating conversations centered around your brand and putting it in the focus of their followers, too. It’s actually possible, when done well and with enough momentum, to build an entire community around a single unique hashtag. Talk about building a brand, that’s an efficient way to do it; slap a hashtag on it to tell your users what your brand is all about.
2. Be Part of Your Community
Even if your business is relatively new and doesn’t have a lot of extra funds to donate, small acts of giving back to your community can make a huge difference. Whether it’s time, money, or effort, showing that you’re part of your community and that you care about it is a great strategy to market your brand on Instagram.
An example of how valuable this is: I chose my hair salon because I saw how involved with the community they were (though I admittedly saw this on Facebook, since Instagram wasn’t around then). They raise money through used-purse actions for breast cancer, for example, and attend multiple city and community events. That mattered to me.
A lot of businesses take part in community events or raise money for charities, even if they are just a drop-off point for charities (like toys for tots or Thanksgiving food drives). Snap a picture of your involvement and post it to your Instagram; your followers will take notice.
3. Take Followers Behind the Scenes
Instagram is one of the more casual social media platforms, making it the perfect place to present behind the scenes pictures of what’s really going on in your business.
Taking followers behind the scenes through your images can increase their trust in your brand, give them an idea about exactly what your brand is, and increase their overall loyalty to your brand. It helps followers feel like they know you, and that’s gold.
Add a truly personal touch to your marketing on Instagram, showing followers what really makes your brand you.
4. Be Unique
Easier said than done, right?
I once saw an Instagram account that launched a brand to success. In this instance, a jeweler marketed her business by taking pictures of her dogs wearing her jewelry (I wish I could find this particular account again, because it was both smart and adorable). Aside from the fact that the jewelry was beautiful, clever and unique marketing made her business stand out while building her brand. This is a great example of why being unique matters.
Thirteen year olds with an iphone have mastered the ability to create and edit high quality photos (and are admittedly much better at it than I am personally); attractive, high quality photos aren’t all that you need anymore, because if that’s all you’ve got, it just won’t cut it. You need images that are also eye catching and unique to stand out.
Think a dog wearing jewelry and you’re off to a good start.
5. Follow Your Followers
This is a really simple tip that doesn’t require a lot of explanation.
People like feeling like they matter, and they’ll pay attention to a brand that pays attention to them.
When someone follows you, follow them back if you have the ability to (some users are private, but it never hurts to request to follow them). That being said, avoid “hearting” their really personal pictures unless you have a very personal connection with them; heart their pictures if it makes sense given the context of your relationship with them.
Even if you don’t follow them directly, follow their actions as much as possible. If they use your brand’s hashtag, consider sharing it, either on Facebook or Instagram. Show that you appreciate the engagement, and respond to comments on your own images.
Follow your followers, even if you can only follow some of their actions. It will pay off when you’re beginning to build and market your brand on Instagram.
6. Link To Your Site Off-Instagram
Instagram is great for building your brand, but part of marketing your brand is getting them off Instagram and to your actual business, too. On your Instagram profile, you should have a link to your main site and/or your Facebook in your profile.
In the descriptions of each image, there’s plenty of room for a description, a hashtag, and a call to action that sends them off Instagram to a specific page. You can aim to send them to a product page, to your Facebook, to your main website, to a blog post, anything. If you have a call to action, you can encourage they visit another site.
Not every post has to have a call to action, but when applicable, you should take advantage of the chance to stick a call to action in your description to send users off Instagram and potentially even get some conversions in the process.
7. Don’t Spam Your Followers
Facebook has come up with advanced algorithms to make sure that only a small percentage of your posts reach your target audience. As frustrating as this can be for businesses and Page Admins trying to market this way, in some ways it’s good—it keeps our content, as marketers, from spamming users so much they stop following us entirely.
Instagram does not have these advanced algorithms in place (at least not yet; they also get pictures individually posted, as there are no albums. Keep this in mind, making sure to space out your pictures, and to not completely overwhelm your follower’s feeds, especially considering that Instagram’s feed tends to be slower than the feeds like Twitter’s and Facebook’s.
Instagram is a big force in the social media marketing world, and it offers the chance for your brand to be a lot more casual and “transparent” with users. It also gives you the opportunity to present users with great visuals and imagery that will help stay in the front of their memory, especially considering no pesky algorithms will filter your content out.
Instagram, perhaps more than even any other social media platform, should keep the focus on who your business is behind closed doors and what it represents, much more than being about what your product is.
Do you have an Instagram account for your business yet? What marketing strategies have you found useful? Have you seen increases on Facebook thanks to Instagram? Leave a comment and let us know!
Twitter’s Audience Insights is just as valuable as Facebook’s, and provides a lot of great information about how makes up your audience and how to best connect with them.
At the moment, we don’t really recommend Twitter Ads in general (depending on your specific audience and niche, this can be different for you) due to high costs.
That being said, using Twitter itself as a free marketing platform is a great way to promote and build your brand and your business (they’ve even made more changes to help with this), connecting with new audience members. Twitter’s Audience Insights can help you do just that.
How to Access Twitter’s Audience Insights
To access Twitter’s Audience Insights, you’ll click on your picture in the top right corner. This will open a drop-down menu, and you’ll click on “Analytics.”
Once in the analytics section, you’ll click on “Followers,” which can be found in the top left corner of the Page.
This takes you directly to your Audience Insights page, and you can choose to view Twitter’s Audience, your audience, or a comparison of the two.
What Twitter’s Audience Insights Tells You
Twitter’s Audience Insights can tell you a lot.
They break down the your audience into different categories, showing you what percentage of your audience fits into which category. They do this using information they glean from users’ onsite usage, as well as off-site information provided by third party company Datalogix.
The overview at the top of the page will tell you what their most common interest is, what type of lifestyle they follow, what type of buying style is most common, and their most commonly used wireless carrier.
On the rest of the page, Twitter gives you the information about various statistics on your audience, including:
Interests: Twitter will show you the most common interests shared by your followers, and what percentage of your followers are categorized into having those interests.
Occupation: Twitter shows you what percentages of your audience fits into different categories of occupations and types of jobs.
Consumer buying style: This seemingly erratic category breaks down users into how they purchase, having everything from “value conscious” to “vegetarian.” Will all of these be relevant to every business? Of course not. But knowing if your customers are “value conscious” or prioritize “premium brands” can be good intel.
Wireless carrier: Self-explanatory, this graph will show you what percentage of your audience uses what wireless carriers.
Household income: This section shows how much your average audience member fits into a household income category.
Net Worth: Again, self-explanatory, this category shows you which net worth categories your different audience members fit into.
Marital Status: Not as detailed as Facebook’s relationship statistics, this just shows what percentage of your audience is married, and what percentage is not.
Education: This shows the highest level of education completed, and what percentages of your audience have graduated from different levels of school.
How You Can Use Twitter’s Audience Insights
Just like with Facebook’s Audience Insights, this information can tell you a lot.
Sometimes the people you think will be your target audience aren’t really the ones who make up the audience that you actually have.
This can tell you two things—one is that you may somehow have missed your target audience and aren’t appealing to them. The other thing it can tell you is how to create content that is more geared to the audience you currently have.
You can adjust your marketing campaigns accordingly. For example, if you find that your audience prioritizes value and tends to be thriftier than what you previously thought, you can focus more on marketing strategies to take advantage of this information. For example, you can host contests with freebies, or advertise sales.
Similarly, if you find that a large portion of your audience has an interest in common that doesn’t directly relate to you, you can still use this interest to create engaging content. For example, if you see that a large percentage of your users like comedy, you can share more humorous content on your profile, and make sure to incorporate more humor into the content you create off of Twitter, too.
Twitter’s Audience Insights is a great tool, and it’s a good thing they’ve taken another note from Facebook to create it. I also want to note that their other analytics tools can be useful summaries, but their Audience Insights in my opinion is one of the strongest analytics tools that they offer.
Facebook Ads offers several unique features to help marketers increase their conversions, and their image carousel option for their ad system is a good one.
Facebook’s image carousel option for Facebook Ads allows businesses to advertise multiple products with just one ad. Users can scroll through different images that appear on just one ad.
Facebook’s option for image carousel ads have recently been opened up for mobile ads, too, so we figured now was a good time to go over why you want to use them, and how to create them.
Why You Want to Use The Image Carousel on Facebook Ads
The 3-D Image Carousel, which allows you to feature three to five different images and/or products on a singular Facebook Ad, offers some awesome benefits.
First, it automatically helps your ad to stand out against everything else on their Newsfeed. Sometimes it’s better for your ads to fade into the Newsfeed for a more seamless integration, but in the case of the multi-products ads, it helps your ad to stand out in the best way possible. The image carousel ads have seen increases of engagement and conversions compared to other types of Facebook Ads.
A second benefit is that each image can direct users to different locations on your website. If they click one image, for example, they can be taken to that exact product.
The third major benefit you get when using the image carousel option on Facebook Ads is that you get to feature three to five images on one Facebook Ad. This allows you to feature multiple products or images, helping to make sure that your one ad appeals to more people, and your chances of getting those clicks and conversions increase.
Fun bonus: Facebook automatically optimizes your ad for you with what they call “creative optimization,” where they will put the best-performing images and links up front for each person who sees your ad. They do the work for you to put your highest converting images up front, taking some of the work off of you.
Fun bonus number two: Facebook doesn’t charge extra for carousel ads.
Facebook just recently made the image carousel option available for mobile ads, too, so no matter what type of ad you’re running, you can still utilize this feature. As we always mention, if you think this type of ad could benefit you, it’s at least worth split testing.
Facebook offers recommended dimensions of images and text for optimal performance when using their image carousel on Facebook Ads. These recommendations are:
Image Size: 600 x 600 pixels
Text: 90 characters (This is what will fit across small screens)
Headline: 25 characters
Link description: 30 characters
Keep in mind that, as always, your image cannot include more than 20% text on your image, and Faceboko now helps you determine how much text you have with their grid tool.
Facebook also offers a tip about how the recommend getting best results with the image carousel, recommending that you use specific product imagery when targeting returning or high-intent customers, but that you utilize lifestyle imagery with new customers.
How to Create Image Carousel Ads
To create image carousel ads, you’ll start by creating your ad as you normally would—you choose your objective, which in this case, must be either website conversions or clicks to a website.
You’ll fill out the targeting and budgeting information however you see fit, and on step 4: create your ad, you will choose “Multiple Images in one ad.”
When you scroll down, you’ll see that they automatically have three slots for you to put in images, headlines, and links. You can increase these to five.
After you enter in all the information, you can preview your ad, seeing how it will appear in all format.
Recently released for mobile ads, you can now take advantage of the benefits of image carousel ads across multiple platforms and devices.
If you’ve got products that are visually striking (or even tangible products that you know would do well on Facebook), using the Image Carousel is a great way to promote multiple products at once while increasing the chance that more users will see the one that will actually get them to click.
Pinterest is one of our most-recommended social media sites to get started with for all businesses, so knowing how to use it is important. Thanks to Pinterest’s continually growing user base and activity levels, it’s getting more and more important to promote your business on Pinterest.
Especially now, with the exciting new buyable pins coming out, Pinterest has proven to be an up-and-coming juggernaut in the world of marketing. To make sure you make the most of Pinterest as it’s available now, we’ve got 7 easy tips and tricks to promote your business on Pinterest so you can boost your exposure, client list, and profits.
1. Make Your Pins About More than Just Your Products
You have to think about your target audience on Pinterest and how to reach them. You need to make pins about more than just your products—they need to be completely audience focused, in a way that I think you could argue is more prevalent than other social media sites, including Facebook.
I’ve mentioned in the past that I love Pinterest, both professionally and personally (especially when it comes to the personal use!). If I’m going to spend my downtime on a social media site, it’s probably going to be Pinterest, and I’m not alone.
When you catch people in their leisure and they’re actively browsing in their categories of interest, it’s not necessarily difficult to catch their attention—if your pins are focused on them.
Some products are difficult to make appealing to Pinterest’s audience, so you have to find a way to make your products seem appealing to them. Lowes has done a fantastic job; understanding the large target audience of Pinterest, instead of posting pictures of their paint or floor tiles, they focus on how their products can improve your life and fit into your lifestyle. The offer organizational tips, all which link back to their DYI projects and their own products.
Similarly, few people will click on a Pin (or save a pin) of just an image of some of Publix’s products (for those who don’t know Publix, it’s a great grocery store in the South). Publix has taken care of this by pinning recipes, which takes you to their recipes online, which encourages you to add all the ingredients to a shopping list, which you can then upload to their app.
How can your business successfully target the interests of the audience on Pinterest? How creative can you get? The more audience focused you are, the better—that’s what will get you the results here.
2. Pin in the Right Category
Not pinning your pin in the best category for it will do nothing but have your marketing efforts come up short. There are a lot of categories, so it can be hard to choose, but it’s pretty important.
I’ve seen Etsy sellers who advertise products like custom made Harry Potter lamps in the “home section,” when really they would be better placed (and ultimately find much more success) in the “books” category, where avid Harry Potter readers are more likely to stumble upon it.
Again, as we talked about in the section above, it’s not necessarily just about the category you think your product fits in—it’s the categories your target audience will be most likely to be participating in. If you can find a way to portray your business and product in a way that suits your audience and their category, you’ll be a lot better off.
3. Promote Your Pinterest on Your Website
While the idea of this post is to promote your business on Pinterest, promoting your Pinterest on your website can actually help serve this purpose.
Putting a button enabling users to pin your product or page directly to pinterest is a great way to encourage them to do so. And the more people pinning (and leaving their own comments and descriptions), the more exposure you get. Sometimes it’s even better when it’s a pinner spreading the word of mouth instead of you promoting your own products, and these pins can carry more weight.
Have a link to your main Pinterest profile, but also feature Pinterest buttons on each product so that users can easily share it and save it. Who knows, they may even come back later to buy again, along with the other pinners who see their pin.
4. Don’t Forget About your “About Me” Section
Any time you can promote your website, you want to take advantage of that. Not only does this mean having a link to your website not just in the individual pins, but also on your public profile in a place that’s easy to see and easy to click.
You can also write a quick bio of yourself and/or your business, and you can choose a profile picture. This is a great place to show the personality of your brand and your business. Keep in mind that while some people will know how you are when they find and follow you on Pinterest, some likely will not—this is where you can tell them.
5. Make Your Boards Interesting and Creative
You want to have more just interesting pins. Just like Facebook, it’s not just about the individual pins and posts, but about the entire profile overall and the impression it leaves.
Your individual boards need to be exciting for people coming to your profile. For each board’s main picture, you should choose a pin that represents it well but that has a particularly appealing image. Each board should also have a great description, in the voice of your business, explaining what it’s about.
Even if these are just small details, they add up quickly—it makes your profile appear more full, and it’s all about the small things to make your profile and your business stand out.
6. Keep it Relevant
While some pins will circulate for years on end (almost every time I’m on Pinterest I see the same Lemon Chicken Orzo Soup recipe, which yes, is delicious), when you first pin them, you’ve got a better chance of them being received well (and shared) if it’s relevant.
Seasonal pins work incredibly well, no matter what you’re pinning. Even if only the description is seasonal, it can work wonders.
For example, I saw a pin from Lowes showing how to build organized closets just in time for “spring cleaning.” Another example is the pin below, promoted by Fage, which is a recipe perfect for summer that features their yogurt, and is more appealing to pinners than just an image of the yogurt would be.
The more relevant your pin is to what’s going on right now, the more likely it is to get more responses, repins, and engagement at that time.
7. Use Promoted Pins
Promoted Pins are a great tool and, like Twitter, have a seamless integration with the rest of the site’s pins so that yours doesn’t stand out—but this is a good thing! You want your pins to stand out because of the great images and content, not because it stands out as an ad.
Promoted Pins help make sure that a lot of relevant users are seeing your pin, and it’s Pinterest’s paid advertising platform.
We’ve got another coming out soon explaining Promoted Pins and how to best use them, so keep an eye out for it!
Having great images and some catchy descriptions are a great way to get your pins noticed, but those factors alone aren’t quite enough to pull the weight of successfully promoting your business on Pinterest.
Like all social media platforms, when you’re marketing on Pinterest, a lot of thought has to go into how you’re going to connect with your audience, how to make your content truly stand out (and what the best way to deliver it is), and how to promote your business without it all seemingly like a cheap ad.
Pinterest is a great tool—if you don’t have it, we recommend all small and medium sized businesses get one. If you do have it, take a look at using it more. With buyable pins coming, Pinterest is making a big dent in the online marketing world and it’s here to stay.
Do you use Pinterest for your business? How do you use it? Have you tried Promoted Pins yet?
When is the best time to post on Facebook for businesses?
This is a question that we get asked all the time. While we’ve touched on it in past articles, with organic reach declining it’s more important than ever to know when your posts will best be seen, and even when users are most likely to engage with them.
So how can you find the best times to post on Facebook? When are those best times?
If you want a lot of eyes on your posts and content, you have to know what times work best for you, and see which of them works best your particular audience.
In this post, we’ll show you our personal data on what we’ve found to be the best times for businesses to post on Facebook, as well as showing you how to your specific best times and how to schedule posts to take advantage of them.
Best Times to Post on Weekdays
Weekdays tend to be among the most popular times to post, and that’s not only because business hours are continuous (so if you’ve got a 9-5 employee working on your social media, they may only post here), but also because social media has become part of our routine.
During the week, there are few times when there won’t be at least some of your users are online if you have a lot of them. The hard part is finding the most concentrated times.
As a general rule, we’ve found that for our audience, posts uploaded at 10am or later tend to perform well. Posting early gives you the edge to still have your post in the Newsfeed later. Activity and our audience’s usage stayed consistent from 10am to about 7 or 8pm on weekday evenings, with peak times occurring often between 3 and 4pm, sometimes with peaks happening in the afternoon. You can see this information in our chart below:
Out of all the weekdays, Fridays tended to have the least activity, but they still did ok for traffic, still beating out weekends. That being said, weekends shouldn’t be dismissed, and they have their own best times to post, and their own value.
Best Times to Post on Weekends
It’s important to keep that in mind when you’re posting on the weekends, your audience’s best times may be drastically different than another Page’s. A college student’s weekend—and the times they’re even awake—are very different than a thirty-five year with a 9-5 job during the week. While our data can help you, you’ll want to check your Insights for your own current best times, which we’ll talk about later on in the blog post.
Come Saturdays, don’t even think about posting early. While our Page Views started getting some views around 8am, engagement didn’t increase until a little later on in the day. After about 9pm on a Saturday though, just about all activity dropped off entirely, so you’ll want to post a few hours before that to still get some hits on your post.
On Sundays activity on our Page didn’t start until 9am. We had slightly more concentrated blocks of activity around 10 am and 4pm. Posting just before these times on a Sunday will be your best bet.
It is important to note that for our data, the most concentrated times with highest levels of activity did not happen at all on either Saturday or Sunday—they happened all on weekdays. That doesn’t mean weekends should be ignored entirely, but it’s good to take note that a lot of your focus and your most important posts should go to busy times during the week.
Best Overall Times for Businesses to Post on Facebook
So, what have we found to be the absolute best times—on the absolute best days—for businesses to post on Facebook?
These times aren’t just good times—these are what we found to be the absolute best times to post on Facebook for businesses.
Mondays at 2pm and 4pm
Tuesdays at 11am, 1pm, and 3pm
Wednesdays at 3pm and 4pm
Thursdays at 3pm, 6pm, and 7pm
Fridays, Saturdays, and Sundays all got activity—but not necessarily a lot of it. Friday got the most (with engagement factored in, which our chart doesn’t show), then Sunday, and then Saturday had the least.
If you want to post on Fridays, Saturdays, and Sundays, the best times are:
Sunday 10am and 4pm
Again, for reference, here’s what our data provided us with:
As mentioned though, these best times work as a great guide line and are fantastic for split testing, but it’s important to be able to tune into your audience and really see what times work best for you, and for them.
Here’s how to do that….
Finding Your Best Time
With the differences in how different users utilize Facebook, it’s up to you to figure out when your best time is to post. These are the times that work best for us, and they’re a great starting period.
Again, to find the best time for yourexact page and your exact audience, the best thing you can do is to test out a few posts on each of the suggested times listed above (and a few others, if those don’t work for you).
Your Page’s Insights is the best way to see what’s working for you so far, and to help you find the best times your audience is already active. When you go to your Insights, go to the Posts tab and it will automatically show you when your fans are online.
Test a few similar posts at set times over the course of a few weeks and monitor their progress on your Insights post tabs. From here, you can—and should—evaluate for reach (how many people are seeing your post) and number of clicks, likes, shares, and comments on each post individually.
Scheduling Posts Ahead of Time
It’s not enough just to know the best times to post; you actually have to have great content to post in them, and you have to make sure you’re hitting those time slots. One of the easiest ways to do this—to post the right content at the right time—is to create great content ahead of time and schedule it to post later, especially if you’ve got that 9-5 social media marketing employee who doesn’t feel like working unnecessary overtime.
Facebook now allows you to schedule posts and run them at a later time.
To schedule a post on Facebook, you’ll start from your Page’s Timeline. Click on the box where you can upload a new status, and type in your post.
In the bottom corner, next to the Publish button, you’ll see a drop down arrow. When you click it, you’ll have the option to schedule a post.
It brings you to a screen where you can choose the exact time and date you want your post to go live. After you schedule your post, hit schedule, and you’re all set.
I also highly recommend Rignite for scheduling posts and campaigns, especially if you want to repeat the post at a later time or want your posts to extend cross-platform. We use Rignite, and it’s been one of the best resources I’ve got in my toolbox. You can see our Rignite review here to see if it will work for you, too.
To see more about being successful with Facebook marketing and Facebook Ads, you can read more about our FB Ads Formula here. You can also see more about how to promote your Facebook Page (without paying to) in this post.
Have you found the best times to post on Facebook for your Page? What time works best for your audience? Leave us a comment and let us know!
Some exciting news has recently been announced for online businesses, or businesses who do any amount of ecommerce work. Pinners will soon be able to purchase directly from Pinterest, not even needing to go off-site.
Pinterest—a popular social media platform resembling an online scrapbook for wishlists, recipes, and a variety of other assorted interests— is a relatively new platform, but a frequently used one. Its ad platform is also climbing the ranks, first with their Promoted Pins, and now with buyable pins.
So far, it looks like buyable pins are going to break into the platform only on iPhone and iPad users at first. There’s no word if or when buyable pins will be available for Android and desktop users, but my guess is that once they hammer out any issues and are ready to expand, it will eventually become available to all platforms.
How Buyable Pins Work
Buyable pins is a massive breakthrough for Pinterest, and will likely have a huge affect on marketers and pinners. Some exciting news: there is no added fee for either merchants or users to purchase directly from Pinterest. My guess is that this may change once the feature has really taken off, with Pinterest potentially charging merchants an extra fee once it’s been proven how valuable and profitable buyable pins can be—which I really believe they will be.
When the feature launches, Pinterest plans to have around 2 million items ready for users to purchase.
Starting at the end of this month, pinners with mobile apple devices will be able to purchase items directly off the pins themselves, without ever leaving Pinterest. Pinterest’s servers will never actually touch or be able to access customers’ card or payment information (options for which currently include Apple Pay or credit cards), keeping their information secure, but they still only need to enter their card information into the app once.
Pinners will be able to identify “buyable pins” by a blue tag on the pins themselves. Buyable pins will appear in every part of Pinterest, including search results, recommendations, and in the feeds. If using the search options, users will be able to place a price limit and prevent higher priced items from showing up in their feeds.
The pins will still appear alongside regular pins, including those pinned by users and not marketers. This will give them a seamless integration that has worked particularly well for platforms like Twitter, and has so far kept Pinterest a favorite marketing tool.
What This Means
As an avid pinner myself (I use Pinterest as a marketing tool professionally, and a virtual cookbook with thousands of recipes saved on my personal account), I can only imagine how profitable the new buyable pins will be, both for Pinterest (once they inevitably start charging) and businesses alike.
Pinterest will now not only expose potential customers to new products and companies, it can lead to major increases in impulse purchases.
Before, if customers fell in love with something, they had to leave the site to purchase, potentially going through several more screens and/or transactions to do so. Now, it will be simple, and with purchases made easy, I’d be shocked if they didn’t increase.
Pinterest has been doing a lot of work to improve their value to marketers and businesses, recently refining targeting features for their already-launched Promoted Pins platform.
Pinterest CEO Ben Silbermann stated that 80% of people purchasing from Pinterest were doing this from their mobile devices, hence their choice to start releasing the feature to mobile devices first.
While Pinterest’s Promoted Pins already seems to be fairing well for them, buyable pins could propel Pinterest into a top spot in the social media advertising ranks. Businesses could see big jumps in revenue, which I’m guessing will happen, leading to more and more businesses will using buyable pins.
What do you think about buyable pins? Would you create buyable pins for your business to sell products once it’s available?
Twitter as a marketing platform offers a great deal of value. The very nature of Twitter makes it a natural environment for posts to get shared frequently, potentially even going viral, and creating a great deal of awareness about your brand.
Twitter Ads has been working hard to improve their platform to be more competitive with Facebook Ads, too. They’ve recently added Website Cards as another improvement to their ad platform, giving businesses another tool they can utilize. For businesses that use Twitter Ads, it’s a great feature, and it’s one that you should consider testing.
What is a Website Card on Twitter?
A website card on twitter is a new tool Twitter recently released with the goal of helping users to connect with your business and increase traffic to your site, increasing conversions in turn. It is part of their paid ad platform, and it allows you to give users more context and information about your site on your Twitter Ad campaigns.
The website card is made up of an image, a button, and a link to your site. Each of these components are a link to your site, so if users click anywhere on it, they’re automatically taken there. The idea is to give users more information about your business, and thus more motivation to click to it and increase your site traffic.
By Twitter’s own statistics, which yes, may be a touch biased, Website Cards have been shown to drive 43% more engagement to your main website off of Twitter. Even if most users don’t get that massive boost, even a partial boost is one to take a look at, and at least worth testing out.
Twitter Ads can be more expensive than Facebook Ads, and often are. However, their ads also have higher click-through rates, so if you’re really seeking to boost traffic to your site, a website card on Twitter could be the way to go.
Now that we know what this tool is, we can take a look at how to set up a Website Card on Twitter Ads to start sending more traffic to your website….
How To Set It Up
To set up a Website Card on Twitter, you have to run a Twitter Ad campaign with the objective being to increase website traffic or conversions.
In the section of ad creation where you compose your Tweet, you have the option to create a website card. You’ll enter in your website URL, an image, a headline, and a call to action.
A great benefit to the Website Card tool is the great variety of Call to Actions you can choose from, which offers consistently more options than Facebook’s call to action button.
This allows you to add extra content to catch the attention of users and increase those clicks, sometimes boosting engagement but most often increasing website traffic to your site.
At the end of the day, any tool you can use to increase traffic to your website is a good thing—especially if it’s easy to use and cost effective. Considering Twitter Ad’s already high ratio of click-through rates, adding another tool onto your campaign to increase clicks to your site can be a great way to get that extra boost of traffic that you need.
What do you think about Twitter Ads? Have you used their Website Card feature yet? Leave us a comment and let us know what you think!
We’ve got our Beginner’s Guide to Twitter coming soon, giving you all the information you need to succeed!
Facebook Ads can get expensive pretty quickly. There’s no secret about that. And with organic reach continuing to decline with the most recent algorithm update to the Newsfeed, there’s a good chance that that bidding prices may increase as more marketers start using the system.
Even though Facebook Ads is expensive, there are plenty of ways to decrease the overall cost. One if these methods is by focusing on the new relevance scores. Another is by finding and taking advantage of coupons and credits for Facebook Ads.
How To Get a Free Coupon for Facebook Ads
Believe it or not, there are multiple ways you can get free coupons for Facebook Ads (and you can take advantage of them all!). You can get them by:
Purchasing a hosting package from GoDaddy: Technically this one isn’t really free, but it still comes at a discount. If you purchase a three month WordPress hosting package from GoDaddy (which costs $12), then you get a $50 Facebook coupon in return. Even if you don’t necessarily need the hosting site but you know that you’ll use Facebook Ads, you’re getting $50 of advertising for only $12. A worthwhile investment.
To find out more, you can click here, where they are also offering Google Adwords and Yahoo search credits. Depending on what promotion they’re offering (and it does change), they may only have Facebook Ads credits or Google Adwords credits or Yahoo search credits, but it’s always worth taking a look at.
Finding a reseller of coupons from a Fiverr promotion: The Fiverr promotion is now over, but there are still plenty of people selling their unused coupons that they don’t want. They’re often selling them for cheap, for around $5-$15. Just as there are coupons from Fiverr floating around, there are coupons from other promotions that may be out there, too. Just be careful where you get them from, but they’re worth looking for if you’re interested.
Signing up for Facebook Go: Facebook Go is a great new tool Facebook recently released that allows marketers who spend a certain amount to get personal help from a trained Facebook Ads expert.
In addition to the benefits of taking advantage of this awesome opportunity (helping to get the most out of the money you do spend), when you go through the Facebook Go program, you’ll get a $50 ad coupon. You can sign up for Facebook Go here.
Getting credit from Bing/Yahoo!: This doesn’t get you a Facebook Ads credit but it gives you a Bing search engine credit, so I thought I’d throw it in our list and give it a mention for anyone interested. If you want to request your coupon to get started (which I’m guessing is largely there to get people to use Bing Ads instead of Adwords), you can click here.
While these are the current ways (that we know about) to get free credits and coupons for Facebook Ads, there are always new promotions cropping up—including those from Facebook itself. If you keep your eye out, they’re not hard to find, and often very easy to take advantage of.
Keep in mind that there are plenty of places that promise $50 or $100 in Facebook credits for only a small fee. A lot of these are spam, junk, and/or a rip-off. Just because you find something that seems like a great deal doesn’t mean that it is. It is the internet, after all, and we all know how that goes.
How To Get The Most Out of It
Some people look at free Facebook Ads credits as a chance to run campaigns that don’t have to be successful, since it is, after all, free money. But if you have $50 that you can use for free advertising, wouldn’t you rather get the absolute most out of it that you can? I know I would.
Getting the most out of your Ads campaigns can certainly be challenging, as the system is complex. That’s why we’ve got our Beginner’s Guide and our popular and highly-praised FB Ads Formula. If you haven’t gone through either program (and the beginner’s guide is completely free!), make sure you do, as both are great resources that help to increase ROI quickly.
If you really want to make the most out of every penny you spend on Facebook Ads (including the money you don’t get from free Facebook Ads coupons), you can sign up for FB Client Machine.
FB Client Machine, as mentioned above, not only comes with a free facebook ads coupon, but it teaches you how to get the most out of your money. It comes with the promise of teaching you how to get businesses calling you for only $5 spent on Facebook Ads. Multiply the amount spent by 20 and you’ll have your phone ringing off the hook. This is still a new product that hasn’t launched yet but it’s one Ryan is contributing to and working hard on. We’ll give you all the new information as soon as it’s available.
Have you redeemed or acquired your free coupon for Facebook Ads yet? Do you know of any other ways to get free coupons for Facebook Ads? Let us know!
To make the most out of the money you save on Facebook Ads, make sure you learn about maximizing ROI with our FB Ads Formula.
While there are a lot of reasons and ways that businesses and Pages host contests on Facebook, one fact remains consistent: there is a lot you can gain by doing so, especially when you’ve got the right tools in place.
For a long time Facebook contests were used predominantly to get likes on a Page, but that’s been forced to change since Facebook put a ban on like-gating.
One thing a lot of Page owners don’t realize is that while likes are great, you can get a lot more out of a Facebook contest than just followers on your Page. You can actually get real contact information for new leads, boosts in engagement, and more.
Despite what some users have said, Facebook contests aren’t out just because like-gating is; you just have to know how to host them.
Ban On Like-Gating and What It Means for Contests
Like-gating is the practice of offering users incentives to like a Page, and this includes hosting a contest where users have to “like” the Page in order to have a chance at winning the grand prize.
Facebook banned like-gating last year, and while it is overall a very good thing, it has proven to inconvenience a lot of marketers when they’re trying to increase the likes on their Pages quickly.
When you’re hosting a contest, you can no longer ask users just to like your Page to qualify, meaning that gaining likes is no longer the main reason to host a Facebook contest. While this seems like a hinderence, it’s really not all that big of a deal—everything else you can gain from a Facebook contest is actually a lot more valuable than likes, especially since likes can still happen even when you aren’t focusing on them.
What You Can Gain Other than Likes
Likes are great, but at the end of the day, getting engagement, shares, and even real contact information of interested users can be a much bigger gain than likes would have been. And even though like-gating is out, Facebook contests can still bring you all of these things. Here’s how:
Engagement: Any contest can increase the engagement on your Page, whether engagement is the sole goal or not.
Whenever you host a contest, no matter how you host it (we talk more about this in the next section), you should always promote it by posting about it on your newsfeed. This can create massive boosts in engagement while people react to it and talk about it. And engagement is always good.
Shares: People love to share good news! This is particularly true when they have to share your posts to have a chance at winning a prize. Shares are social media gold, just like engagement—the more people who see your Page, the better off you are.
Contact information: Things like likes and engagement are great for your Facebook marketing and overall marketing, but you have the information to get users’ actual contact information, wouldn’t you take it?
Having the ability to get even a user’s e-mail address to add to your weekly newsletter can help push them along the buying process much faster. There are a lot of great apps that can help you collect this information, and we talk about some of the best ones a little later on.
Keep in mind that while you’re focusing on increasing engagement or valuable data like users’ contact information, you can still gain likes, too. They’re just more of a bonus while you get even more valuable information.
Methods You can Use to Host a Facebook Contest
When you’re hosting a contest on Facebook, there are several ways you can go about it.
The first is that you can post it directly on your Timeline, and host the contest off one particular post. For example, you could ask users to share that post talking about the contest, or comment on said post. Social media collaboration software like Rignite makes this easier than ever and will select winners and automate the process for you.
The second way you could run a Facebook contest is by using an app designed purely for the purpose. There are some really great apps that set up an entire tab on your Page, and this is how you can get contact information that is otherwise elusive on social media. E-mail addresses are always a given for a safe request; you can also require phone numbers or addresses, though users may decide that this is asking too much and you may get less participation.
No matter how you choose to run your contest, you should promote it heavily. You can do this on your Page just with regular posts, you can run Facebook Ads to promote it more heavily, and you can also promote it off-site (such as on Twitter or your website).
Best Apps to Host a Facebook Contest
Hosting a contest that gets personal information needs you’ll need a landing page to get this information in a secure way that doesn’t risk a user’s security. That’s where apps come in, and not all Facebook contest apps are made equal. These are the ones we recommend:
Wishpond:Wishpond is a big name here, being used by other big names like NPR and Avon. They offer a wide range of templates for different types of contests, including photo contests, vote contests, essay contests, and more. Their features include real time reporting and being mobile friendly.
Heyo:Heyo’s contest pages are beautiful, which is always a big plus when you’re looking to appeal to people. They offer group deals (get enough people to sign up and everyone gets a deal), which is something not a lot of other contest apps offer. Heyo is particularly perfect for Page admins and business owners that aren’t too involved with social media and don’t want to be; it’s an easy-to-use platform.
Shortstack: Like wishpond, shortstack offers a ton of different types of contests, with their focus on “action-gating” (offering incentives for actions) instead of like-gating, and they’re known to be successful doing so. Managing contests on shortstack is really easy thanks to their features, which include setting restrictions to reduce voting fraud, and having the option to automatically select a winner.
Whether you use apps to host a Facebook Contest or you make do it quickly through a few posts, you have the opportunity to gain a lot of great information and engagement in a fun, exciting way that makes users excited to see what you’ll be posting next. Contests can be a lot of work, but if you put in the effort, they’re definitely worth it.
No matter what, you always want to make sure the prize is relevant and exciting to your audience—a prize worth their information and time.
What do you think about Facebook Contests? How have you gotten the most out of them?
To see more about other ways to promote your Page, you can see our blog post here.