Now, I’ve been known for a while for generating leads on Facebook. So naturally, I needed to dissect this new feature on the ads platform.
So, it was time to watch the video: (You can click the video image to be sent to their official page.)
Okay, great. So we can get data straight from Facebook users and have it for ourselves to market to.
It looks something like this process:
Real World Case Studies Using Lead Ads
“Initial tests on Facebook have shown costs as low as 1/3 of the website conversion objective campaigns. It’s a win-win situation: the user receives a better experience without having to leave the Facebook app, while you receive higher conversion rates with automatically populated fields.”
Michael McEuen, Adstage
“In early A/B testing, Facebook’s native lead ads outperformed link ads driving to the website to fill out a lead form in terms of total leads and conversion rate, while driving a 4x reduction in cost per lead compared to previous social lead generation tactics.”
Kim Kyaw, Manager Digital Marketing, Land Rover
“This ad product has taken our customer acquisition efforts on Facebook to the next level. Lead ads have driven robust volume while maintaining exceptionally low acquisition costs—up to 50% less than comparable ad platforms. We are incredibly excited to continue scaling with this product.”
René Fielder Marketing Director, Sona Med Spa
“Lead ads were a game-changer product for Properati. In the past, we had tested similar products from other channels but they didn’t work for us. Since testing lead ads, we have seen a 4x reduction in the cost per lead, with a more than 3x increase in the number of leads we normally generate in Brazil.”
Gabriel Gruber, CEO, Properati
Here’s Where Zuckerberg Messed Up With Marketers
Facebook has done a great job with creating Facebook Lead Ads which works now for both desktop and mobile users.
It’s capturing millions of leads per month for advertisers.
However, they really did make a huge mistake that has led to many marketers wondering if Facebook really is out of touch with your average online marketer.
Facebook has never bridged the gap from capturing the lead information on the form to marketing platforms that we as marketers use every day.
Does Mark Zuckerberg really expect us to login to our Facebook account daily and download a spreadsheet of raw lead data like this is still 1996 that looks like this:
That is why we just released a new software to connect Facebook with any autoresponder / CRM that you may use.
We are excited since now, you too, can get access to this brand new tool.
For members only, we just did a live training on how to use Facebook Lead Ads.
It’s simpler than traditional ads and you will get to see me setup an entire ad that gets leads LIVE during the video in just a couple minutes flat.
New Update : Now after using Rignite since summer of 2014, we can share real results showing some nice growth in social media traffic in part by using this tool.
You can clearly see some nice gains in part from Rignite automatically sending out social media updates to our fans & followers.
I’m big on automation and growth and I’m sure you are too.
Online, content, and social media marketing, as we all know, has a lot more to it than just running a basic ad and immediately seeing results. It’s a big task, one big enough that companies have started hiring staff members (sometimes multiple staff members) to be responsible for different aspects of managing campaigns.
What Is Rignite?
Rignite is a program offering cross-platform integration and evaluation. It is a subscription-based service that allows you to manage and monitor social media marketing campaigns and activity across your social media sites in one place. They have a two ready-made plans, but can create a custom package to fit your needs.
What Rignite does:
Walks you through the steps of creating campaigns that can be run on Facebook and Twitter simultaneously.
Lets you automatically or manually schedule your posts, either individually or as a series.
Uploads your pre-set posts automatically to your separate social media sites.
Provides highly detailed analysis of your campaigns so you can monitor your success and results.
Lets you establish goals for campaigns (such as gaining 100 likes on a post) and informs you when you’ve reached them.
Makes your Facebook and Twitter contests utilizing engagement easier than ever to create and manage. Really. It’s incredible.
Monitor activity and engagement on your posts.
Work as a team more effortlessly. You can distribute individual cases for your team to manage, assigning different team members to respond to particular users on your social media sites.
Create and Schedule Campaigns
This is easily our most used feature on Rignite as of yet.
The site makes it easy to create campaigns, including time frames, scheduled posts, and alternative posts to be included in it.
In order to create a campaign, click on the plus sign next to the “My Campaigns” heading.
After you do so, Rignite will prompt you to choose what type of campaign you want. You can choose between promoting an event, blog, or content; boosting engagement; and growing fans and followers. Each of these categories has a subcategory, as seen below.
Our most used choice is to schedule a series of posts in which we promote our individual blog posts.
Once you’ve made your choice, Rignite asks you to choose which networks you want to use for this individual campaign. You can choose to use multiple platforms or just one. Keep in mind that even during one campaign, you will get to make separate posts for each platform.
In Step 2, you are asked to create a name and description for your campaign, as well as selecting a time frame. As noted in our post explaining our content marketing strategy, we run all of our blog posts twice a week for six months.
You can then choose to add a link to your campaign; in this case, we provided the link to the blog post. You can also decide whether or not you want to enable Google Analytics URL tracking.
Step 3 involves creating the actual posts that will be uploaded to Twitter and Facebook. You can create separate messages for Facebook and Twitter, or copy and paste so that they are the same.
You can also add up to 3 different posts for each platform. We always do at least two. Not only does this keep Twitter from blocking a duplicate post (which it will do if they’re posted back to back), but it gives the same article separate descriptions that might appeal more to different people. Using more headlines gives you a chance to advertise your content in multiple exciting ways. Rignite will automatically rotate your messages when posting, giving you one more thing less to worry about.
After creating the posts that will appear on your pages, you choose how often you want your post to appear. Again, we run our blog posts twice per week for six months. You choose this for both Facebook and Twitter separately.
When you hit next, Rignite automatically schedules your posts for you.
If you’re unhappy with their suggested scheduling, you can manually reorder the timing of your posts, with posts appearing on Facebook and Twitter being separate from each other and able to be moved separately.
After your campaign is scheduled just the way you want, you choose when you want to be notified. I always choose before both the start and end of campaign, but for some campaigns (like when we run a contest) I’ll choose to have a notification sent before each post to make sure it’s still relevant.
The notifications come to your e-mail, so if you ever forget to check in at Rignite, they won’t let you forget anything important no matter how hard you try.
Step 7 prompts you to review your campaign before you start it. It is easier to make overall changes at this stage, so review all the information and make sure everything is correct. Rignite reviews are concise and detailed, leaving no stone unturned.
After you’re happy with how everything looks, press the green Kickoff button at the bottom.
Congratulations! That’s how easy it is to set up and schedule a six month, individual content marketing series of posts for your campaign. There’s no having to remind yourself to repost your content and keeping track of what gets posted where and when. You don’t have to think twice except to monitor its results.
Host a Contest
One option provided when you first start to create a campaign is to boost engagement. Under that category you’ve got fans engaging on social media to win a prize and fans entering a contest to win a prize.
In another post we discussed how to successfully host a contest on Facebook. Rignite makes it easier than ever to set up a contest and to monitor it along the way.
In Step 1 of this type of campaign, you are asked to choose what platform the contest will actually be on. You must choose either Facebook or Twitter to host the contest on, though you can promote it cross-platform. We chose Facebook.
Step two, as with the above campaign, asks you give a title, description, and timeline for this campaign. For this contest, we’re giving a span of two weeks—long enough to allow people to see it, but short enough that it stays in everyone’s mind and encourages people to post immediately.
Step 3 asks you to select a prize, as well as to choose whether you want people to like your post or comment on it. You are required to choose how many people can win the prize, and your desired number of entries.
Rignite automatically creates a message that can be posted to advertise your contest, which you can edit to your heart’s desire. Having a preset template, whether you edit it or not, definitely keeps you from forgetting to add something important (like the date the contest ends).
The next few steps takes you through setting a schedule, how many times you want your post to appear, notification options, and review before kickoff.
Once your contest is up and running, Rignite will notify you once your goal has been met. Once your contest is up, it will also show you the list of possible winners, allowing you to manually choose or randomly select a winner. See? I told you it was easier than ever.
While your contest is running, you can use cross-platform promotion (aided by Rignite) and promoted posts on Facebook to maximize visibility and increase user engagement.
After you’ve set up your campaigns, you can check detailed analysis on each individual campaign separately day after day.
You get to evaluate your campaign reach in a graph that shows you Twitter reach and Facebook impressions. This shows you how many people have actually seen the content Rignite has posted for you.
You see engagement by day, including retweets, replies, comments, and shares.
You can see my personal favorite, shortlink clicks by network. As a content writer, this really let’s me know which of my posts (and how I describe them) is most appealing to our followers and what they’d like to see more of. This kind of feedback is incredible and has already helped me focus in on what content our users want. Especially since we’re working hard on our content marketing strategy, I cannot overstate how helpful this has been.
Finally, you can see engagement by post. This, again, can help you hone in on what content (and perhaps even what times or days) are most effective with helping you connect to your audience. Rignite reviews how much engagement comes with each post so you can see trends over time.
If you set up more than one campaign at a time, you can see which are more successful. We’ve gotten an insight into what type of blog posts our followers are most interested in reading by evaluating engagement and clicks.
This is a great chance to evaluate how your target audience responds to different styles of messages as well. If you create different posts for the same campaign and one has vastly better results, you can evaluate why one individual post worked and the other didn’t when, at the end of the day, the link behind it was still the same.
You can see this clearly in the last graph above. As I only used two messages in that particular campaign, I can see that one message was more successful in getting likes compared to the other. This information makes our future campaigns much stronger.
This offers massive growth and learning opportunities that aren’t always as readily available with even the incredible data Facebook provides.
This is a feature that makes working with a multi-person (and in a multi-location) team much easier. I am two time zones away from my closest team member and Rignite’s social collaboration software has made it much easier for our team to work on single campaigns together.
You can assign your staff members individual cases of specific interactions that happen on your social media sites. You can ask that one member follow up with someone who retweeted an article or shared it on Facebook, and they can respond under the name of your page.
You can assign cases as open cases, waiting for reply, or closed cases. As multiple members of your team are interacting with your fans and followers, you can see who’s responding to what and how, as well as making sure all your bases are covered.
Everything is all in one place, organized in a way that you can see what still needs to be done—and so can your team.
See Your Schedule
This a simple, self explanatory feature, but it’s a really nice one.
We’re currently running several campaigns at once with that number currently going up. Having a ready made schedule makes it even easier to keep track of our campaigns, not just individually, but as a whole. We can view the overall scope of our entire campaign, seeing pieces as they fit into the puzzle.
Rignite Review Conclusion
In our last post, we discussed our content marketing strategy and we mentioned Rignite. Sharing our blog posts and videos across all platforms is an essential part of that strategy, and Rignite has helped us get the results we want. Since they offer a 14 day free trial, I would strongly advise everyone working with marketing on social media or content marketing in any way to see if you think it will be a tool that can help your business. It has definitely helped ours.
When we signed up, a member of Rignite’s team took us through each aspect of what the site can do, making sure we didn’t have any questions. They helped us make sure that Rignite was the right choice for us, and have continued to stay in contact with us and make sure our campaigns are going just the way we want.
And they are. Between Rignite’s great tools and their analysis, we’ve been able to improve our content going out to better fit our fans’ needs as well as making sure it’s getting seen by—and engaged with— as many of our fans as possible. That is, after all, the goal with both social media marketing and content marketing.
Rignite has made a monumental difference in our campaign. We’re getting more clicks on our links, and our engagement on our posts is increasing. It is the tool we needed to take our content marketing strategy to the next level, and it has already started to do so. Check it out for yourself today.
One of the most underused features we’ve seen on Facebook is their Call to Action button. It’s not a new feature, having been out for over a year, but it’s one that can help a lot of campaigns increase conversions and good results.
Facebook has given us the ability to place their Call to Action button on our Ads and now our Pages. It’s a simple process to install them, and doing so can offer some nice-sized benefits for your marketing efforts on Facebook.
If you aren’t using it yet, here’s why you should, and how to do it.
Why Facebook’s Call to Action Button Matters
A strong call to action (CTA) can be enough to motivate users to take the action you want them to, whether that’s visiting your page or making a purchase. With most online social media and ad platforms, we’re forced to make our call to action stick out in text and, in some cases, the image of our ad.
Facebook’s call to action button—which you can put on your ads and your Page—helps your CTA stand out quickly and effectively. The more your CTA stands out, the more it gets noticed. And the more it gets noticed, the more actions are likely to be taken.
These call to action buttons are mobile optimized, both on Pages and on ads.
You have seven options to choose from when it comes to your chosen call to action:
Having a clear, defined space for your CTA gives you a space where you can tell your users exactly what you want them to do in a place that they’re likely to notice it. More than that, it’s a clickable button, making it easy for them to take that action and prompting them to do so.
Remember when you were about four years old and you always wanted to push the elevator button, or ring the doorbell, or really push any button that you could? I’m pretty sure we retain even a small dose of that as adults. Putting your CTA on a clickable button might just be tempting enough for users to click.
The benefits of having Facebook’s call to action button on your Page can’t be overstated. The call to action button for Pages is a new change—we actually don’t even have access to it just yet. On Pages, you can advertise with your posts, but having that CTA button at the top of your Page, where users can always find it, can help drive business objectives forward. This call to action button can link to any page on or off of Facebook that aligns with your business’s goals.
At the end of the day, anything that has the chance to make your marketing more effective should be tested and strongly considered at the very least.
How to Add Facebook’s Call to Action Button to Your Ads
While your ads may already be converting well, having a clearly defined “shop now” or “contact us” that stands out can help boost conversions further and push those users sitting on the fence right off of it.
For a screen-capture walkthrough, you can watch our video below.
To add a call to action button to your ads, you’re going to start your ad like you normally would—going to the ads create tool, selecting your objective (selecting from clicks to website or conversions), choosing your image, targeting, and ad placement. You know the drill (and if you don’t, make sure to read our Beginner’s Guide here).
You do want to select “clicks to website” or “conversions on your website” as your objective since you’ll be using the CTA button to send users to a landing page of some sort. To install the conversion tracking pixel to track these conversions, you can read our blog post here.
In the section where you select your image, off to the side you’ll see options like “connect Facebook Page” and boxes for you to enter the text and headline for your ad. Underneath these, you’ll see “Call to Action Button.”
Select which button you want to install on your ad, and then create the rest of your ad as you normally would.
As you start adding CTA buttons to your ads, make sure you utilize the conversion tracking pixel to monitor your campaigns and evaluate the affect different CTAs work for you and your audience. In our ad, for example, we easily could have chosen either “sign up” or “learn more.” In some cases, “learn more” sounds more innocuous and could get more clicks. Just as with every other part of your ad, testing and split testing is crucial to success.
How to Add Facebook’s Call to Action Button to Your Page
Here’s how to add the call to action button to your page:
Facebook has also provided us with an example of a business that saw an increase in conversions when they utilized the new feature on their Page.
Dollar Shave had early access to this feature, and showed a 2.5x higher conversion rate. They prompt users to sing up on their Page…
And then send them to a designated landing page.
With the CTA button for Pages, you don’t have to rely on frequently posting links to your site and landing Pages. Your CTA– and a link to your landing page– will be one of the first things people see when they click on your Page. You don’t have to hope they click on your About section, or that they see the link to your website off to the side. A link to your landing page is right there, front and center.
With Facebook’s call to action button for Pages being new, we’re still waiting to be able to access the feature, too. We’ll upload the images walking you through installing the call to action button on your Page as soon as we get it, but for now, we can tell you how to add it, and what it looks like.
You’re going to go to your Page’s cover photo. You’ll select “Create Call-to-Action” where it prompts you to do so.
You’ll then choose your desired CTA (“shop now” or “learn more”) before adding the destination URL or landing page that you want the button to send users to. Facebook says they will automatically choose the best destination based on our specific web addresses, but we can edit these suggested destinations.
You (and users who visit your page) will see the CTA button appear next to where users can like or follow your Page.
We’ve already seen positive results that come from using Facebook’s call to action button on our ads, and Facebook has shown us an example of the call to action button on a Page. This feature has the potential to be another nice advantage Facebook offers over competing social media platforms. I’m excited to see how much it actually increases conversions once we gain access to it.
Do you have the call to action option installed on your Page? What do you prompt your followers to do?
Converting leads into clients is difficult enough, especially when the pressure is on to get the sale. What comes before that can be just as difficult. Finding good, reliable leads can be just as difficult as turning them into clients, and it’s the first step in a long process. LeadPages is a software company that can you generate leads swiftly and efficiently.
LeadPages has multiplied our number of leads while we’ve been using their services. We have gotten over 10,000 e-mail subscribers while using their forms, so we can happily vouch for the success rate of their product and say definitively that it does indeed work.
Due to our big success with this software, we want to share the wealth of knowledge so that you can start getting those leads, too.
6 Basic Principles of LeadPages
LeadPages operates on the “95% and 5%” rule. Studies have found that 95% of sales, leads, and conversions come from about 5% of the web pages on any given site. They have found this to be true with their own business and with many businesses of their customers.
LeadPages was developed to help you create those 5% of pages. They came up with 6 basic principles that they wanted their pages to have in order to make lead generation and landing page creation easier than ever.
Ability to create mobile responsive web pages quickly. They aim to do this in just a mere matter of minutes, with the site able to be published on any server that offers the option of publishing a webpage on. The idea is to point, click, and be done.
Having a large variety of landing pages available for any situation. They have pages available for lead generation, webinars, increasing subscribers, advertising ebooks, and so much more. These pages are all easy to publish, only requiring a few clicks. They are just as easy for clients to download.
Ability to know which landing page templates are more successful with conversions across platforms. LeadPages gives you the ability to sort all templates based on conversion rates.
Make any link on any website an opt-in box. We use this feature a great deal, and it has provided us with a long list of leads and interested clients. You can make any link on any website trigger an opt-in box. You can do this anywhere that you can post an html link.
Provide incredible analytics that are easily accessible. LeadPages cuts out a lot of the tedious, laborious steps that often come with conversion and website tracking. LeadPages takes care of tracking conversion rates and assembles all of the information for you in an easy-to-read format, and you can use their analytics in conjunction with any other conversion tracking/analytics tool you choose (such as KISSmetrics or Google Analytics).
Provide Easy Split Testing. We know what a pain split testing can be, but that it’s an important practice in order to continue to optimize pages for conversions. LeadPages changes that, offering a split testing tool that only takes 5 clicks to set up.
Some of LeadPages’s Best Features
Aside from the 70+ templates for landing pages, LeadPages has a lot of other really great features. You can create and deploy high converting landing pages in just a few minutes, sure, but they offer a lot more than that. Some unique features include:
You can do anything without touching so much as a line of code. For people like me, that’s a blessing.
LeadPages allows you to modify pre-made templates easily, without needing codes.
Easily turns into this:
Quick and easy WordPress integration.
Built-in SEO options.
Complete hosting of pages. Any landing page you make with them, they can host on their server.
Getting more sales with a 404 Error Page. You can actually turn an error page into one of your highest converting pages on your site.
Easy upgrades with page regeneration.
Easily duplicate and split test landing pages.
All templates are 100% mobile friendly.
Toy can boost opt-in rates with two step opt-in forms, which we use all the time.
You can build a bigger client list with exit pop-ups.
You can use an unlimited number of domains.
You can easily integrate your landing page on WordPress or as a tab on Facebook.
For a full list of everything that they can do (a list that continues to grow as they develop new software inspired by new and innovating ideas), you can clickhere.
Our Success with LeadPages
I mentioned before that we’ve gotten 10,000+ new leads and e-mail subscribers with forms and software from LeadPages. 10,000 subscribers is a massive number, big enough that it can directly affect success and profit in a good way.
We’ve used their template to change our 404 Error page into another chance for conversions (and gotten those conversions).
We’ve used templates to create landing pages designed specially to entice users to sign up—and attend- webinars.
We’ve seen perhaps our biggest success with LeadPages come from our opt-in forms, which we use heavily on our main site. We’ve had massive increases in subscribers, and later conversions, due to the leads generated with LeadPages software.
You can see in the graph below an increase in subscribers within the first six months we utilized LeadPages (starting in May of 2013).
We started using LeadPages a few months after starting our site, and the software helped us gain massive increases.
By December, we had hit 4,096 email subscriber sign-ups within six months (a number which accounts for unsubscribing), seeing our leads multiply just from LeadPages.
We highly recommend using LeadPages to create landing pages and to generate leads. We did it, and we love it. And for the record, no, we were not asked to write or post this article reviewing the software; we genuinely think LeadPages is a great product that can help your business grow as much as it helped us. You can click here to get started and to see if LeadPages is the right fit for you.
How You Can Replicate Our Success As of this past year, we’ve been focusing more and more on content marketing and our content marketing strategy.
This goes without saying that we rethought and developed a new, strong content marketing strategy and made sure it was the very best it could be.
For a video overview, you can watch the video below.
Content marketing is relatively free, unless you’re paying a copywriter and/or website developer. Even so, it’s a good investment, as it can establish your expertise in the field and generate new leads and sales.
Today we want to share what’s been working for us—and it has, since we’ve seen big increases in post shares and recently SEO traffic—so that you can make it work for you, too.
Blog Posts Twice Per Week
Twice a week we add blog posts to our site, most of which are 2000+ words and all of which are keyword dense. This is one of our most important tactics when it comes to our content marketing strategy. Some of our posts are about new developments and updates in the online marketing world, and some are written to help explain areas we get a lot of questions on (such as our Beginner’s Guide to Facebook Ads and how to never have your ads rejected).
The most important aspect when choosing a topic for your blog is to write something that will be useful to your clients.
When I wrote content for a jewelry store, I didn’t write about how pretty the jewelry was—I wrote blog posts educating customers about different mountings, gemstones, repair needs, and watch components.
Useful information is what will keep people coming back and establishing your expertise. We take our most asked questions and turn them into topics for blog posts. When asked by a client whether Facebook contests were worth the time, we wrote a post explaining how to make sure they would be.
Your blog is all about your client, and that’s an important aspect of our content marketing strategy we take very seriously. The more helpful your posts are, the more people share them. Having your posts shared is a good indicator if your content is what it needs to be and how far your reach is.
After you find success on your blog, it’s time to focus on guest blogging on other high quality sites. This provides back links to your site and helps get your name and brand out there more.
Building a blog is slow going. We started our campaign in January and finally saw a big increase in May. Your posts have to be consistent, both in high quality and in frequency or your campaign doesn’t stand much of a chance.
Even with that, it takes time to get viewers consistently to your site. That’s where we brought in social media.
Sharing Blog Posts on Social Media
In order to help our followers find our new blog posts, we share them on Facebook and Twitter for maximized visibility. Not only does this help our posts gain visibility, it also adds valuable content to our social media campaigns.
We make sure our headlines are strong and that how we describe the article is interesting enough to catch attention. On social media, short, sweet, and captivating is an important mix for success (extra short for Twitter!)
This is a white-hat strategy—there’s no spamming with back links to your site. We do not recommend constantly spamming your content to groups on Facebook—our own experimentation with continuously reposting content to groups has proved that it does not work.
Below each post on Facebook, it tells you how many people have been reached, and through your Page’s Insight you can see how many people clicked on that link to your site. Our site is on WordPress.
We use the jetpack plug-in to automatically create social media posts when a new article is posted on our site; it is set on autopilot and we only had to set it up once.
To do this, install the plug in, go through publicizing, and connect to your social media sites. For a visual walk through, take a look at our video at the 9:35 mark.
Creating Content in Video Form
Recent trends have shown gravitation towards information in videos. When it comes to a content marketing strategy, that’s a good bandwagon to go ahead and jump on. YouTube in particular is a great place to be. A lot of our blog posts actually stem from popular YouTube videos as well.
One of our eight minute long videos on Teespring totaled up to 10,000 views and 66 new subscribers, a lot of which found us on Facebook as well. That’s an investment worth making, especially when the only thing you’re really investing in is time.
Consistency is just as important on your YouTube channel everywhere else. People won’t remember to check in if you never have anything to find. As with blog posts, we put out two videos per week.
In our videos, just as in our blog posts, we create content that provides value through information. If you’re new to YouTube, make sure you take a look at our article talking about how to find success with your marketing campaign.
Find Your Niche
We are an online marketing company, and Ryan specializes in just about every area of online marketing. If you visit our blog, though, you’ll see that most of our posts focus purely on Facebook marketing.
Because in order to create high value content, we chose to focus in on one area of online marketing at a time.
By focusing on Facebook, we will delve into every miniscule, detailed area of the Facebook adverising world and answer every question that needs to be answered before moving to other topics (with several exceptions such as this article). We want to be your go-to resource for Facebook marketing and Facebook Ads.
You aren’t going to be able to get traffic from everywhere on the Internet, so finding your niche (and even sub-niche!) and sticking to it can help you build your brand and your voice as well as a strong audience. As time goes on you can branch out to more topics, but we’re choosing to stay focused for the time being.
We did not rely on SEO, especially not at first. It takes about a year for a blog to start seeing results through SEO, and that’s only if they’re taking steps to be ready for SEO.
We focused on growing our audience through social media marketing and newsletters. Now that we’ve found success with social media, we are expanding our reach by increasing using tactics to increase our SEO rankings.You can see in the graph below how much our search engine traffic has increased.
You should not spend a lot of money on products promising to have your SEO rankings skyrocketing as a new blog. Most are scams and gimmicks. Reliable plug ins to help you boost the content yourself, however, can be good.
We’re Using Rignite
Rignite is a program designed for content and online marketing. We’ve used it for about a month and have seen big increases in our traffic and social media engagement on Facebok and Twitter. It helps you establish, run, and monitor your campaigns. For our full article on Rignite and all of its features, you can click here.
Rignite has been a live saver for a lot of reasons.
It makes it easier for us to do our jobs in general.
It combines our Twitter and Facebook social media marketing campaigns in one place, including great analysis on them.
Especially for our team, which is across the country in remote locations, having one site where we can work together and communicate easily has made the process easier.
Our current strategy regarding Rignite is to run each blog post twice a week on both Twitter and Facebook separately. We will do this every week for approximately six months.
The reason we do this is simple. Organic traffic is declining, and by reposting content at different times in the day, you’re increasing the chances that more of your audience will see it. At first I was worried it would be too much, but we have likes on almost every post, even if it’s been posted before. I was proven wrong.
We have two or three different headings (the content that appears in the actual post advertising the ad) for Twitter and Facebook, both to capture as much interest as possible as well as to prevent posting the same thing twice in a row.
Rignite allows you to create campaigns and then runs them for you. What this means is that you don’t have to double check for which campaigns need reposting—Rignite does that for you, on the schedule you’ve chosen. Especially since we add two blog posts almost every week, keeping up with which posts need to be reposted can be too much without using a tool like Rignite.
It also helps you manage contests, manage individual cases (you can assign which team member is supposed to respond to commends via Facebook or Twitter, making the long-distance work relationship really easy), and the details in which you can monitor each post of each individual campaign is incredible (we’ll have more on all of this in an upcoming post).
As we’re expanding our site and our business, Rignite is helping us do that in a more much seamless, simple way.
I wanted to build out some of the absolute best resources that we employ and our own business and highly recommend to anyone in web development, offline consulting, and mobile.
LeadPages – This will change your business in terms of lead generation. We have gotten over 10,000 subscribers to our e-mail list just from LeadPAges alone. To see more about LeadPages, you can read our blog post here.
Rignite: Since we’ve started using this social media collaboration software, our social media engagement has gone way up. It gives you one interface for all your platforms, and will schedule your posts for you. See more about Rignite here and here.
WP Mobile Pro – We only use this for mobile websites. It’s so easy and quick to setup a pro mobile site! This also comes with a lot of bonuses like WordPress tutorials, redirect scripts, and a cool Google Maps plugin.
RoboForm – Saves all your passwords. Get this today, you will thank me later 🙂
WP Text Pro – We use this for clients that want to build text message lists. A WP Plugin that uses the Twilio platform to help you manage all your SMS clients under one location. Very easy to use!
WP Secure Pro – These 7 vulnerable weak points leave your WordPress blogs naked as a bluejay to hackers
WPManage – I use this valuable tool to update all of my plugins , themes on all of my WP sites in just a click. Saves hours and hours of time once you are managing 10+ sites.
Godaddy – Type in the month and date along with “Coupon Code” and you will always get a discount on domains
Freshbooks – Cheap way to get professional billing for your business
Free Clip Art – Some really good stuff for free use in any website or marketing
WP Video Commando – The only video player plugin you will ever need for WordPress. It’s great for everything, sales pages, squeeze pages, blog posts, and gives you great options to make your videos highly professional with just a mouse click.
Photoshop or Gimp – Necessary unless you plan on outsourcing ALL your graphics. I use Photoshop CS 5 myself, but Gimp is free and will work.
Dream Weaver – A very easy to use HTML editor. Even if you use just wordpress, you still need to insert HTML code from time to time. You can buy version 8 for less than the newer ones, and actually, I think that’s the best of them all, easier to use than the newer ones.
Magic Submitter – We use this for SEO, in the past, we have used SE Nuke, Linkvana, and quite a few others with some good success. However, this one is cheaper and works the same way as the others with just better support and more options.
Aweber, Constant Contact, Get Response – Email autoresponders are a needed staple, we have a lot of them. These are just are favorites. We use Constant Contact for our clients since they are easy to use for business owners and the others for standard email lists.
Jing – Free screen capture software great for short videos and consultations for prospecting.
Join.me – Easiest way to get prospects (or anyone) to a quick online meeting and its completely free!
Time Doctor – We use this to track the time of our outsourcers.
It’s safe to say that Twitter isn’t just for discussing what you had for lunch for marketing professionals, as 93% of marketers claim to use social media for business. Twitter now boasts 232 million active users who send out 500 million tweets per day. Twitter also celebrated a successful IPO this year, as well as the launch of its video tool, Vine.
Instagram also had a big year in 2013 with the introduction of video to the platform, as well as a supported paid advertising program. The rise of popularity of the picture and video-sending platform, Snapchat, indicates that pictures and videos offer an interesting future of marketing.
Taking in the lessons and trends of 2013, here are 3 areas marketing should consider focusing social efforts on in 2014:
1) Create a budget and strategy for social media advertising.
Social advertising is also on the rise with an estimated $10.24 Billion dollars spent in 2013. More and more companies are creating strategies for advertising on social media sites as well as larger portions of their budget. Twitter and Facebook are still the leading platforms for social advertising, but LinkedIn is becoming a more popular place to advertise as well. All three platforms have a wide range of options depending on your target audience and budget.
2) Customer Experience is the name of the game in 2014.
Social media has also created the need for customer service teams to get social. More and more consumers are taking to social media to air their grievances instead of calling customer support. In fact, 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. It’s also been reported, however, that 80% of customer service inquiries posted on social media go unanswered. Because of this, it’s becoming more important for companies to create an integrated social media strategy that includes all aspects of the business, from sales to customer service. With only 17% of companies saying their social strategy is mature, it’s clear that there’s still a significant learning curve for organizations.
3) Invest in technology.
“It can’t be measured” is a mantra that won’t fly in 2014. Traditionally social marketers have reported their number one complaint is not being able to effectively report on social media ROI. With the plethora of social media tools available today, including Oracle’s SRM solution, marketers can glean all kinds of analytics, from number of mentions, to sentiment, to top influencers interacting with your content. The most important thing is to have a dedicated strategy around what you’re trying to achieve with social media, and choose the best technology that can assist you therein.
I look forward to what 2014 bring for social media marketing.
2014 is almost here, so we’ve went back into our databases to come up with the ultimate list of resources that we’ve used in our own business for internet marketing. Most of these resources have been tried and tested by us, the rest are suggestions from comments over the past year.
We will continue to update this thread with more resources, so please share your favorite resources with us in the comments.
ARTICLE SPINNER TOOL
Product / Resource Name: TheBestSpinner
Description: The most powerful article spinner software
Web Address: http://thebestspinner.com/
Product / Resource Name: Article marketing Robot
Description: The ultimate article marketing, spinning & submission tool
Web Address: http://www.articlemarketingrobot.com/
AUTOMATED PASSWORD MANAGER
Product / Resource Name: RoboForm
Description: Password manager and web form filler that completely automates password entering and form filling.
Web Address: http://www.roboform.com/
Product / Resource Name: LastPasss
Description: Password manager, form filler, password management
Web Address: https://lastpass.com/
Product / Resource Name: Freshbooks
Description: The fastest way to invoice clients, track time & run your small business in the cloud.
Web Address: http://www.freshbooks.com/
Product / Resource Name: CurdBee
Description: One billing software for small business and freelancers to simplify your invoicing needs. Send professional invoices online and get paid.
Web Address: http://curdbee.com/
Product / Resource Name: XS Invoicing
Description: A simple yet extremely comprehensive Invoicing package
Web Address: http://www.development-x.com/xsinvoicing.html
Product / Resource Name: 2Checkout
Description: An online payment processing service that helps you accept all major credit cards, debit cards, Paypal and more.
Web Address: https://www.2checkout.com/
Product / Resource Name: Paypal
Description: Paypa is the faster, safer way to send money, make an online payment, receive money or set up a merchant account.
Web Address: https://www.paypal.com/ph/webapps/mpp/home
Product / Resource Name: GoDaddy
Description: The world’s largest domain name registrar
Web Address: http://www.godaddy.com/
Product / Resource Name: Aweber
Description: Email marketing software and email marketing services.
Web Address: http://www.aweber.com/
Product / Resource Name: Pro Follow
Description: Email autoresponder service based on the Aweber auto-responder system.
Web Address: http://www.intellispire.com/web/aweber/pro-follow.html
Product / Resource Name: Imnica Mail
Description: Manage every aspect of an email campaign, from building a list and creating personalized newsletters, to measuring campaign results and sending automated follow up emails.
Product / Resource Name: MailChimp
Description: Free email marketing services.
Web Address: http://mailchimp.com/?utm_expid=62800740-12
Product / Resource Name: Direct Mail List
Description: Direct mail printing and mailing list services
Web Address: http://www.directmailtools.com/
Product / Resource Name: Trumpia
Description: Al-in-one Messaging with Mobile Marketing including Text marketing, SMS Marketing, Email Marketing, Social Media, and much more.
Web Address: http://trumpia.com/
Product / Resource Name: Insightly
Description: The leading CRM application for small business
Web Address: http://insight.ly/
Product / Resource Name: GetResponse
Description: Email marketing software and autoresponder
Web Address: http://www.getresponse.com/
Product / Resource Name: iContact
Description: Email marketing services
Web Address: http://www.icontact.com/
IMAGE EDITING and COLOR PICKER TOOLS
Product / Resource Name: Color Scheme Designer 3
Description: A designer tool for creating color combinations that work together well.
Web Address: http://colorschemedesigner.com/
Product / Resource Name: Cool Text
Description: Image creation package that allows choice of subjects, colors, and lighting.
Web Address: http://cooltext.com/
Product / Resource Name: EclipsePallete
Description: A color palette and screen color capture program designed.
Web Address: http://www.greeneclipse.com/eclipsepalette.html
Product / Resource Name: ColorZilla
Description: Advanced eyedropper, color picker, page zoomer and other colorful goodies.
Web Address: http://www.colorzilla.com/
Product / Resource Name: Pixlr Grabber
Description: Grab images and screens to edit or share them in the pixlr services
Web Address: http://pixlr.com/grabber
Product / Resource Name: Kuler
Description: The web-hosted application for generating color themes that can inspire any project. No matter what you’re creating, with Kuler you can experiment quickly with color variations and browse thousands of themes.
Web Address: https://kuler.adobe.com/
Product / Resource Name: ColorPic
Description: The desktop colorpicker software
Web Address: http://www.iconico.com/colorpic/
Product / Resource Name: GIMP
Description: The GNU image manipulation program
Web Address: http://www.gimp.org/
Product / Resource Name: Paint.NET
Description: Free image and photo editing software for computers that run Windows.
Web Address: http://www.getpaint.net/
Product / Resource Name: Sumopaint
Description: Online image editor and drawing application
Web Address: http://www.sumopaint.com/www/
Product / Resource Name: Gimshop
Description: Free, world class photo and image editing software
Web Address: http://www.gimpshop.com/
Product / Resource Name: Splashup
Description: Full featured , free range, image editor online.
Web Address: http://www.splashup.com/
Product / Resource Name: Pixie
Description: Pixie is a utility made especially for webmasters and designers. It is a color picker with few extra goodies.
Web Address: http://www.nattyware.com/pixie.php
MARKETING BUSINESS PLAN
Product / Resource Name: The Marketing Spot
Description: Help business build marketing plans, develop brands and marketing strategy and trains business owners and marketing
Web Address: http://themarketingspot.com/
Product / Resource Name:SRDS
Description: Easily find, consider, and understand ad opportunities in any market, media type, or geography.
Web Address: http://next.srds.com/home
Product / Resource Name: Mind42
Description: Free, fast and simple online mind mapping application supporting collaborative editing with one or more users simultaneously.
Web Address: http://mind42.com/
Product / Resource Name: FreeMind
Description: A mind mapper, and at the same time an esy-to-operate hierarchical editor with strong emphasis on folding.
Web Address: http://sourceforge.net/projects/freemind/
Product / Resource Name: Thinking Space
Description: Useful android app for mind mapping
Web Address: http://www.thinkingspace.net/
ONLINE ECOMMUNICATION TOOL
Product / Resource Name: Yahoo Messenger
Description: Chat, Instant message, SMS, Video Call, PC Calls
Web Address: http://messenger.yahoo.com/
Product / Resource Name: Free Conference Calling
Description: Conference call services provider
Web Address: http://www.freeconferencecalling.com/
Product / Resource Name: Join.me
Description: Free, simple, fast online meetings. Share your screen instantly with anyone.
Web Address: https://join.me/
ONLINE PUBLISHING TOOLS
Product / Resource Name: Lulu
Description: Self publishing, book printing and publishing online
Web Address: http://www.lulu.com/
Product / Resource Name: CutePDF
Description: Convert to PDF for free, Free PDF utilities, save PDF forms, Edit PDF easily.
Web Address: http://www.cutepdf.com/
Product / Resource Name: SlidEBoom
Description: Upload and share rich powerpoint presentations online
Web Address: https://www.slideboom.com/
Product / Resource Name: SlideShare
Description: Upload and share powerpoint presentations and documents
Web Address: http://www.slideshare.net/
Product / Resource Name: Scribd
Description: A digital documents library that allows users to publish, discover an discuss original writings and documents in various languages.
Web Address: http://www.scribd.com/
Product / Resource Name: Upload PDF Documents
Description: A free pdf file sharing.
Web Address: http://pdfcast.org/
Product / Resource Name: eSnips
Description: eSnips is a social content-sharing site, where you can publish and share any media type.
Web Address: http://www.esnips.com/
Product / Resource Name: Issuu
Description: Explore a world of publications by people and publishers alike. Collect, share and publish in a format designed to make your documents look like very best.
Web Address: http://www.issuu.com/
Product / Resource Name: YUDO
Description: Publish digital magazines and more online for free
Web Address: http://free.yudu.com/
Product / Resource Name: Myplick
Description: Myplick is an easy way to share your presentations and slideshows online
Web Address: http://www.myplick.com/
Product / Resource Name: Slidehare
Description: Offers users the ability to upload and share publicly or privately PowerPoint presentations, Word documents and Adobe PDF Portfolios.
Web Address: http://www.slideshare.net/
Product / Resource Name: authorSTREAM
Description: Enables presenters to upload and share PowerPoint presentations online and embed slideshows in blogs, convert to video and share on.
Web Address: http://www.authorstream.com/
Product / Resource Name: SlideBoom
Description: Upload and share PowerPoint presentations with you family, colleagues, clients and the world.
Web Address: http://www.slideboom.com/
Product / Resource Name: SlideRocket
Description: Online presentation tools
Web Address: http://www.sliderocket.com/
Product / Resource Name: TubeMogul
Description: Video advertising built for branding
Web Address: http://www.tubemogul.com/
ONLINE WORKPLACE / OUTSOURCING
Product / Resource Name: oDesk
Description: The world’s largest online workplace, where savvy business hire, manage, and pay a talented workforce of on-demand professionals.
Web Address: https://www.odesk.com/
Product / Resource Name: Fiverr
Description: Place for people to share things they’re willing to do for $5.
Web Address: http://fiverr.com/
Product / Resource Name: Total Organizer
Description: Organizer software for windows, calendar, contact manager, todos, divided into categories.
Web Address: http://www.konradp.com/products/organizer/
Product / Resource Name: Mindjet
Description: Collaborative tools and work management software
Web Address: http://www.mindjet.com/
Product / Resource Name: Basecamp
Description: Leading web-based project management and collaboration tool. To-dos, files, messages, schedules, and milestone.
Web Address: http://basecamp.com/
Product / Resource Name: OutVeo
Description: Project management software for entrepreneurs who outsource
Web Address: http://outveo.com/
Product / Resource Name: ZOHO Project
Description: Project management software| Free online planning
Web Address: http://www.zoho.com/projects
Product / Resource Name: BizPad
Description: Online project management software and collaboration tool
Web Address: http://www.bizpad.com/
REMOTE SUPPORT SOFTWARE
Product / Resource Name: TeamViewer
Description: Software for Remote Support, Remote access, Remote Administration, Home Office and Online Meetings.
Web Address: http://www.teamviewer.com/en/index.aspx
Product / Resource Name: Instant Position
Description: SEO doc mini test| Free SEO tool. Tools to improve your marketing
Web Address: http://www.instantposition.com/seotest.php
Product / Resource Name: Traffic Travis
Description: Best free SEO software for all your SEO & PPC Management needs. Use Traffic Travis for both on and off page analysis as well as spying on your competitors.
Web Address: http://www.traffictravis.com/
Product / Resource Name: Firefox Rank Checker
Description: Help you to check for your search engine ranking.
Web Address: http://seo-tools.seocompany.ca/firefox-rank-checker/
Product / Resource Name: SEO Suite
Description; Apex SEO Suite incorporating 25+ SEO software tools for SEO marketing & management.
Web Address: http://www.seosuite.com/
Product / Resource Name: Screaming Frog SEO Spider
Description: Small desktop program which crawls website links, images, CSS, script and apps from an SEO perspective.
Web Address: http://www.screamingfrog.co.uk/seo-spider/
Product / Resource Name: SEOmoz
Description: Most popular provider of SEO software.
Web Address: http://www.seomoz.org/
Product / Resource Name: SEMrush
Description: Professional software for search and marketing professionals
Web Address: http://www.semrush.com/
Product / Resource Name: RankBuilder
Description: Search Engine Optimization software for search engine marketing
Web Address: http://rankbuilder.com/
Product / Resource Name: XGenSEO
Description: SEO software tool for SEO marketing online to boost your web ranking to the top of Google, Yahoo & Bing.
Web Address: http://www.myxgenseo.com/
Product / Resource Name: SE Cockpit
Description: Keyword research tool & SEO management software
Web Address: http://swissmademarketing.com/secockpit/
Product / Resource Name: TrafficSwarm
Description: The #1 traffic exchange network.
Web Address: http://www.trafficswarm.com/
Product / Resource Name: Place Page Tour
Description: Place for business help
Web Address: http://support.google.com/places/bin/answer.py?hl=en&answer=180120
Product / Resource Name: SEOquake
Description: Seo toolbar, plugin, seo extension for Mozilla Firefox, Google Chrome and Opera
Web Address: http://www.seoquake.com/
Product / Resource Name: SEO for Firefox Extension
Description: Free Firefox extension which adds many search engine optimization data points into Google’s SERP’s and Yahoo!’s SERPs on the fly.
Web Address: http://tools.seobook.com/firefox/seo-for-firefox.html
Product / Resource Name: Magic Submitter
Description : Program that builds your backlinks via social bookmarking, web directories, press releases, and much more.
Web Address: http://www.magicsubmitter.com SOCIAL MEDIA MARKETING TOOL
Product / Resource Name: HootSuite
Description: Enhance your social media management with HootSuite, the leading social media dashboard.
Web Address: http://hootsuite.com/
Product / Resource Name: AddThis
Description: The largest sharing and social data platform
Web Address: http://www.addthis.com/
Product / Resource Name: Nimble
Description: The only solution to offer small businesses the best features of high-end CRM systems combined with the power of social media.
Web Address: http://www.nimble.com/
Product / Resource Name: OnlyWire
Description: OnlyWire is the leading social media platform that automates submissions to the top social networks.
Web Address: https://www.onlywire.com/ Product / Resource Name: Mention
Description: Mention was developed as a user-friendly replacement for Google Alerts. Web Address: https://en.mention.net/ Product / Resource Name: Addvocate Description: Addvocate solves a very common problem in social media, which is the need to decentralize your messengers. Almost always, the employees in your company have more social connections (combined) than the company does for its official social media outposts. Web Address: https://addvocate.com/ Product / Resource Name: Swayy Description: The best new tool I’ve seen in many months is called Swayy. It’s a platform that drops interesting content into a dashboard where you can scan or read the most interesting articles. Web Address: http://www.swayy.co/ Product / Resource Name: eGrabber’s Account-Researcher Description: One of the reasons LinkedIn works so well is that it tells us exactly how we’re related to the people in our network and the best ways of communicating with them (messages, invitations, introductions and InMails, in that order). Web Address: http://www.egrabber.com/accountresearcher/ Product / Resource Name: Compfight Description: Compfight searches Flickr’s photos that have the appropriate Creative Commons license for Commercial Use. Web Address: http://compfight.com/ Product / Resource Name: Tagboard Description: Tagboard is my new cool social media tool. To describe it simply, Tagboard is a way to monitor keywords (a.k.a. hashtags) across multiple social media channels. Web Address: https://tagboard.com/
Product / Resource Name: ManageFlitter Description: ManageFlitter integrates with your Twitter account to help you effectively: Web Address: http://www.manageflitter.com/
Product / Resource Name: Socialbakers Description: The simple interface allows you to input a social media channel and gain insights into engagement rates and channel growth, and understand which contributors from your social communities are most active, providing an opportunity to build relationships and enable continued advocacy. Web Address: http://www.socialbakers.com
Product / Resource Name: Post Planner Description: Post Planner is a content management tool that runs as an application within Facebook. Web Address: http://www.postplanner.com/ Product / Resource Name: Komfo Description: Komfo provides analysis with additional handholding to help you analyze your Facebook content based on the following types of analytics: Web Address: http://komfo.com/products/
Product / Resource Name: Rignite Description: Rignite An interesting tool I recently discovered is Rignite, which helps monitor several social media platforms—including Facebook, Twitter and YouTube—from one place Web Address: http://www.rignite.com/ Product / Resource Name: SocialOomph Description: SocialOomph (professional edition, which costs about $25 a month) allows you to not only load and schedule tweets, you can also make them recurring, saving you the onerous and time-consuming task of ongoing scheduling. Web Address: https://www.socialoomph.com/ Product / Resource Name: Zapier Description: Zapier has changed the social media marketing game for me in the most dramatic of ways. This service connects systems in ways once only possible with a massive programming budget. Web Address: https://zapier.com/ Product / Resource Name: FixYourFunnel and Description: An Infusionsoft-specific tool Web Address: http://fixyourfunnel.com/blog/ Product / Resource Name: Mobivity Description: Smart mobile marketing tool you can integrate into your sales process. Web Address: http://mobivity.com/ Product / Resource Name: Smush.it Description: Smush.it is an image compression tool that’s “lossless.” Web Address: http://www.smushit.com/ysmush.it/