7 Easy Ways to Promote Your Business on Pinterest

Pinterest is one of our most-recommended social media sites to get started with for all businesses, so knowing how to use it is important. Thanks to Pinterest’s continually growing user base and activity levels, it’s getting more and more important to promote your business on Pinterest.

Especially now, with the exciting new buyable pins coming out, Pinterest has proven to be an up-and-coming juggernaut in the world of marketing. To make sure you make the most of Pinterest as it’s available now, we’ve got 7 easy tips and tricks to promote your business on Pinterest so you can boost your exposure, client list, and profits.

1. Make Your Pins About More than Just Your Products

You have to think about your target audience on Pinterest and how to reach them. You need to make pins about more than just your products—they need to be completely audience focused, in a way that I think you could argue is more prevalent than other social media sites, including Facebook.

I’ve mentioned in the past that I love Pinterest, both professionally and personally (especially when it comes to the personal use!). If I’m going to spend my downtime on a social media site, it’s probably going to be Pinterest, and I’m not alone.

When you catch people in their leisure and they’re actively browsing in their categories of interest, it’s not necessarily difficult to catch their attention—if your pins are focused on them.

Some products are difficult to make appealing to Pinterest’s audience, so you have to find a way to make your products seem appealing to them. Lowes has done a fantastic job; understanding the large target audience of Pinterest, instead of posting pictures of their paint or floor tiles, they focus on how their products can improve your life and fit into your lifestyle. The offer organizational tips, all which link back to their DYI projects and their own products.

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Similarly, few people will click on a Pin (or save a pin) of just an image of some of Publix’s products (for those who don’t know Publix, it’s a great grocery store in the South). Publix has taken care of this by pinning recipes, which takes you to their recipes online, which encourages you to add all the ingredients to a shopping list, which you can then upload to their app.

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The pin from Publix…
promote your business on Pinterest
And the site it takes you to.

How can your business successfully target the interests of the audience on Pinterest? How creative can you get? The more audience focused you are, the better—that’s what will get you the results here.

2. Pin in the Right Category

Not pinning your pin in the best category for it will do nothing but have your marketing efforts come up short. There are a lot of categories, so it can be hard to choose, but it’s pretty important.

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I’ve seen Etsy sellers who advertise products like custom made Harry Potter lamps in the “home section,” when really they would be better placed (and ultimately find much more success) in the “books” category, where avid Harry Potter readers are more likely to stumble upon it.

Again, as we talked about in the section above, it’s not necessarily just about the category you think your product fits in—it’s the categories your target audience will be most likely to be participating in. If you can find a way to portray your business and product in a way that suits your audience and their category, you’ll be a lot better off.

3. Promote Your Pinterest on Your Website

promote my business on Pinterest
At the bottom of the image, you can see the PinIt button that will allow Pinners to pin the image directly onto Pinterest.

While the idea of this post is to promote your business on Pinterest, promoting your Pinterest on your website can actually help serve this purpose.

 

Putting a button enabling users to pin your product or page directly to pinterest is a great way to encourage them to do so. And the more people pinning (and leaving their own comments and descriptions), the more exposure you get. Sometimes it’s even better when it’s a pinner spreading the word of mouth instead of you promoting your own products, and these pins can carry more weight.

Have a link to your main Pinterest profile, but also feature Pinterest buttons on each product so that users can easily share it and save it. Who knows, they may even come back later to buy again, along with the other pinners who see their pin.

4. Don’t Forget About your “About Me” Section

Any time you can promote your website, you want to take advantage of that. Not only does this mean having a link to your website not just in the individual pins, but also on your public profile in a place that’s easy to see and easy to click.

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You can also write a quick bio of yourself and/or your business, and you can choose a profile picture. This is a great place to show the personality of your brand and your business. Keep in mind that while some people will know how you are when they find and follow you on Pinterest, some likely will not—this is where you can tell them.

5. Make Your Boards Interesting and Creative

You want to have more just interesting pins. Just like Facebook, it’s not just about the individual pins and posts, but about the entire profile overall and the impression it leaves.

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Your individual boards need to be exciting for people coming to your profile. For each board’s main picture, you should choose a pin that represents it well but that has a particularly appealing image. Each board should also have a great description, in the voice of your business, explaining what it’s about.

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Even if these are just small details, they add up quickly—it makes your profile appear more full, and it’s all about the small things to make your profile and your business stand out.

6. Keep it Relevant

While some pins will circulate for years on end (almost every time I’m on Pinterest I see the same Lemon Chicken Orzo Soup recipe, which yes, is delicious), when you first pin them, you’ve got a better chance of them being received well (and shared) if it’s relevant.

Seasonal pins work incredibly well, no matter what you’re pinning. Even if only the description is seasonal, it can work wonders.

For example, I saw a pin from Lowes showing how to build organized closets just in time for “spring cleaning.” Another example is the pin below, promoted by Fage, which is a recipe perfect for summer that features their yogurt, and is more appealing to pinners than just an image of the yogurt would be.

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The more relevant your pin is to what’s going on right now, the more likely it is to get more responses, repins, and engagement at that time.

7. Use Promoted Pins

PScreen Shot 2015-05-12 at 12.00.30 AMromoted Pins are a great tool and, like Twitter, have a seamless integration with the rest of the site’s pins so that yours doesn’t stand out—but this is a good thing! You want your pins to stand out because of the great images and content, not because it stands out as an ad.

 

Promoted Pins help make sure that a lot of relevant users are seeing your pin, and it’s Pinterest’s paid advertising platform.

We’ve got another coming out soon explaining Promoted Pins and how to best use them, so keep an eye out for it!

Final Thoughts

Having great images and some catchy descriptions are a great way to get your pins noticed, but those factors alone aren’t quite enough to pull the weight of successfully promoting your business on Pinterest.

Like all social media platforms, when you’re marketing on Pinterest, a lot of thought has to go into how you’re going to connect with your audience, how to make your content truly stand out (and what the best way to deliver it is), and how to promote your business without it all seemingly like a cheap ad.

Pinterest is a great tool—if you don’t have it, we recommend all small and medium sized businesses get one. If you do have it, take a look at using it more. With buyable pins coming, Pinterest is making a big dent in the online marketing world and it’s here to stay.

 

Do you use Pinterest for your business? How do you use it? Have you tried Promoted Pins yet?

Make Purchases Directly on Pinterest with New Buyable Pins

Some exciting news has recently been announced for online businesses, or businesses who do any amount of ecommerce work. Pinners will soon be able to purchase directly from Pinterest, not even needing to go off-site.

buyable pins; make purchases directly on Pinterest
Image courtesy of Pinterest.com

Pinterest—a popular social media platform resembling an online scrapbook for wishlists, recipes, and a variety of other assorted interests— is a relatively new platform, but a frequently used one. Its ad platform is also climbing the ranks, first with their Promoted Pins, and now with buyable pins.

So far, it looks like buyable pins are going to break into the platform only on iPhone and iPad users at first. There’s no word if or when buyable pins will be available for Android and desktop users, but my guess is that once they hammer out any issues and are ready to expand, it will eventually become available to all platforms.

How Buyable Pins Work

Screen Shot 2015-06-03 at 6.29.57 PMBuyable pins is a massive breakthrough for Pinterest, and will likely have a huge affect on marketers and pinners. Some exciting news: there is no added fee for either merchants or users to purchase directly from Pinterest. My guess is that this may change once the feature has really taken off, with Pinterest potentially charging merchants an extra fee once it’s been proven how valuable and profitable buyable pins can be—which I really believe they will be.

When the feature launches, Pinterest plans to have around 2 million items ready for users to purchase.

Starting at the end of this month, pinners with mobile apple devices will be able to purchase items directly off the pins themselves, without ever leaving Pinterest. Pinterest’s servers will never actually touch or be able to access customers’ card or payment information (options for which currently include Apple Pay or credit cards), keeping their information secure, but they still only need to enter their card information into the app once.

Pinners will be able to identify “buyable pins” by a blue tag on the pins themselves. Buyable pins will appear in every part of Pinterest, including search results, recommendations, and in the feeds. If using the search options, users will be able to place a price limit and prevent higher priced items from showing up in their feeds.

buyable pins on Pinterest
Image courtesy of Pinterest.com

The pins will still appear alongside regular pins, including those pinned by users and not marketers. This will give them a seamless integration that has worked particularly well for platforms like Twitter, and has so far kept Pinterest a favorite marketing tool.

What This Means

As an avid pinner myself (I use Pinterest as a marketing tool professionally, and a virtual cookbook with thousands of recipes saved on my personal account), I can only imagine how profitable the new buyable pins will be, both for Pinterest (once they inevitably start charging) and businesses alike.

Pinterest will now not only expose potential customers to new products and companies, it can lead to major increases in impulse purchases.

Before, if customers fell in love with something, they had to leave the site to purchase, potentially going through several more screens and/or transactions to do so. Now, it will be simple, and with purchases made easy, I’d be shocked if they didn’t increase.

Pinterest has been doing a lot of work to improve their value to marketers and businesses, recently refining targeting features for their already-launched Promoted Pins platform.

Pinterest CEO Ben Silbermann stated that 80% of people purchasing from Pinterest were doing this from their mobile devices, hence their choice to start releasing the feature to mobile devices first.

Final Thoughts

While Pinterest’s Promoted Pins already seems to be fairing well for them, buyable pins could propel Pinterest into a top spot in the social media advertising ranks. Businesses could see big jumps in revenue, which I’m guessing will happen, leading to more and more businesses will using buyable pins.

 

What do you think about buyable pins? Would you create buyable pins for your business to sell products once it’s available?

 

Social Media Platforms All Businesses Should Start With

We’re long past the days of having a only few sites to register on; you now have Facebook and Twitter; Google + and Instagram; Reddit, Tumblr, Pintrest, LinkedIn, YouTube, and so many more.

See if that doesn’t make your head spin.

social media platforms to get started with

What often ends up happening is new businesses—or businesses new to Facebook—try to sign up on every social media platform known to man, not wanting to miss out, only to be spread so thin that none of their pages on any of the networks take off.

Even just getting likes on only your Facebook Page takes a lot of time and effort; imagine trying to replicate this same effort on eight or more social media sites. For this reason it’s best to start with just a few of the most necessary and helpful sites. Once you’re established on those you can work your way up to becoming a social media marketing maverick.

As time goes on, and as you become established on each site, you can start to add more to the mix, but starting with just a few sites will help you to get the hang of social media marketing, build your audience, and give each platform the attention it needs while you’re cultivating your page, audience, and content.

What social media sites you want to get started on can vary—while some, like Facebook, are good for everyone, some can depend based on your field of work.

1. Facebook—Everyone

This goes without saying. If you have a business, it is as good as mandatory that you have to have a Facebook Page to go with it. Facebook is the most popular social media platform, is used by all age groups and almost all demographics, and is perhaps the most frequently used social media site (though this can change month to month).

social media platforms for business

Did you know that more and more people are using Facebook’s search engine to look up businesses instead of using search engines like Google? While the majority of internet traffic is still dictated by search engines, a lot of Facebook users try to look up businesses on Facebook. Users love the “inside look” and transparency Facebook at least gives the illusion of offering.

You can use Facebook as an easy, free way to connect with your audience and build a rapport with them. You don’t have to pay any marketing expenses (unless you’re using Facebook Ads), and your name and whatever you want to share with your target audience—who has chosen to like your Page—will appear on their Newsfeed in the same place they get updates from their friends.

You can promote products, sales, and your brand name on Facebook. Every business should have a Facebook Page, regardless of what field of work you’re in. To see how to create the ultimate Facebook Page you can see our post here.

Bonus: once you’re on Facebook with a Page, you can start running Facebook Ads, which can be an extremely profitable and effective method of marketing. You can learn how to navigate Facebook Ads in our FB Ads Formula.

No matter what, start with Facebook and link all other social media sites back to it.

2. Twitter—Everyone

Twitter is a good place to put out a lot of information quickly, and like Facebook, everyone and their mothers have a Twitter. Twitter has the potential to help your content get a lot of shares and retweets, giving Twitter at a top spot as the place to go when you want to go viral.

social media platforms for businesses

Again, so many people have Twitter, and it’s a great way to stay up to date with what’s going on in your industry just like it’s a great way to promote your individual business. You can connect with peers and customers alike, all for free.

A Twitter profile for your business should be the second thing you tackle—right after Facebook—when getting started on social media.

3. Pinterest—Those with Products

Pinterest can help people interested in your products (which can include informative-based or free products like blog posts) find them easily. When you pin something, it appears in the designated category, with the focus on the product and not on who pinned it. This makes it easier to promote your products, and if people choose to follow you, great, but if not, a relevant audience is seeing your product either way.

social media platforms to get started with
I know, the food again. But I’ve started following multiple blogs thanks to discovering them on Pinterest.

 

Pinterest is ideal as it promotes and focuses on social sharing. That’s the whole idea behind the site—users sharing things relevant to them, where users can save anything relevant to them no matter who posted it.

Pinterest can be a great tool, and is emerging as a marketing tool that’s being used more and more. If you have a use for it, once you tackle Facebook and Twitter, get on and start pinning.

4. LinkedIn—Those Connecting with Industry Peers

Needing a LinkedIn is particularly true for “white-collar” industries, though it’s applicable to almost all fields of work. LinkedIn helps to connect you with like-minded peers in your industry. Depending on your business, you can sometimes seek out new employees or contractors.

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Most importantly, you can connect and even promote your business through LinkedIn’s groups. If you’ve got any kind of blog, LinkedIn is a great way to promote it. We’ve recently started using LinkedIn to share blog posts as part of our marketing strategy with good results.

I don’t think there needs to be any real rush to sign up on LinkedIn; this should happen after you’ve built a following on Facebook and Twitter, and can be used to send traffic back to both of sites.

What Sites Have Worked Best for You? 

While Facebook and Twitter are the most important social media sites all businesses should get started on, Pinterest and LinkedIn are the most common best steps to take next. These do, however, vary depending on your industry—YouTube is also important (we use it more than Pinterest), and some businesses thrive thanks to marketing efforts on Reddit (which doesn’t make this list just because it can take so long build up).

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What social media platforms have been most important for your business? Which sites do you think it’s most important for businesses to get started on? Leave a comment and share your wealth of knowledge!