How to Host a Facebook Contest Without Like-Gating

While there are a lot of reasons and ways that businesses and Pages host contests on Facebook, one fact remains consistent: there is a lot you can gain by doing so, especially when you’ve got the right tools in place.

For a long time Facebook contests were used predominantly to get likes on a Page, but that’s been forced to change since Facebook put a ban on like-gating.

One thing a lot of Page owners don’t realize is that while likes are great, you can get a lot more out of a Facebook contest than just followers on your Page. You can actually get real contact information for new leads, boosts in engagement, and more.

Despite what some users have said, Facebook contests aren’t out just because like-gating is; you just have to know how to host them.

Ban On Like-Gating and What It Means for Contests

Like-gating is the practice of offering users incentives to like a Page, and this includes hosting a contest where users have to “like” the Page in order to have a chance at winning the grand prize.

Facebook banned like-gating last year, and while it is overall a very good thing, it has proven to inconvenience a lot of marketers when they’re trying to increase the likes on their Pages quickly.

When you’re hosting a contest, you can no longer ask users just to like your Page to qualify, meaning that gaining likes is no longer the main reason to host a Facebook contest. While this seems like a hinderence, it’s really not all that big of a deal—everything else you can gain from a Facebook contest is actually a lot more valuable than likes, especially since likes can still happen even when you aren’t focusing on them.

What You Can Gain Other than Likes

Likes are great, but at the end of the day, getting engagement, shares, and even real contact information of interested users can be a much bigger gain than likes would have been. And even though like-gating is out, Facebook contests can still bring you all of these things. Here’s how:

Engagement: Any contest can increase the engagement on your Page, whether engagement is the sole goal or not.

how to host a Facebook contest

Whenever you host a contest, no matter how you host it (we talk more about this in the next section), you should always promote it by posting about it on your newsfeed. This can create massive boosts in engagement while people react to it and talk about it. And engagement is always good.

Shares: People love to share good news! This is particularly true when they have to share your posts to have a chance at winning a prize. Shares are social media gold, just like engagement—the more people who see your Page, the better off you are.

Contact information: Things like likes and engagement are great for your Facebook marketing and overall marketing, but you have the information to get users’ actual contact information, wouldn’t you take it?

how to host a Facebook contest

Having the ability to get even a user’s e-mail address to add to your weekly newsletter can help push them along the buying process much faster. There are a lot of great apps that can help you collect this information, and we talk about some of the best ones a little later on.

Keep in mind that while you’re focusing on increasing engagement or valuable data like users’ contact information, you can still gain likes, too. They’re just more of a bonus while you get even more valuable information.

Methods You can Use to Host a Facebook Contest

When you’re hosting a contest on Facebook, there are several ways you can go about it.

The first is that you can post it directly on your Timeline, and host the contest off one particular post. For example, you could ask users to share that post talking about the contest, or comment on said post. Social media collaboration software like Rignite makes this easier than ever and will select winners and automate the process for you.

The second way you could run a Facebook contest is by using an app designed purely for the purpose. There are some really great apps that set up an entire tab on your Page, and this is how you can get contact information that is otherwise elusive on social media. E-mail addresses are always a given for a safe request; you can also require phone numbers or addresses, though users may decide that this is asking too much and you may get less participation.

No matter how you choose to run your contest, you should promote it heavily. You can do this on your Page just with regular posts, you can run Facebook Ads to promote it more heavily, and you can also promote it off-site (such as on Twitter or your website).

Best Apps to Host a Facebook Contest

Hosting a contest that gets personal information needs you’ll need a landing page to get this information in a secure way that doesn’t risk a user’s security. That’s where apps come in, and not all Facebook contest apps are made equal. These are the ones we recommend:

Wishpond: Wishpond is a big name here, being used by other big names like NPR and Avon. They offer a wide range of templates for different types of contests, including photo contests, vote contests, essay contests, and more. Their features include real time reporting and being mobile friendly.how to host a Facebook contest

Heyo: Heyo’s contest pages are beautiful, which is always a big plus when you’re looking to appeal to people. They offer group deals (get enough people to sign up and everyone gets a deal), which is something not a lot of other contest apps offer. Heyo is particularly perfect for Page admins and business owners that aren’t too involved with social media and don’t want to be; it’s an easy-to-use platform.

host a Facebook contest

Shortstack: Like wishpond, shortstack offers a ton of different types of contests, with their focus on “action-gating” (offering incentives for actions) instead of like-gating, and they’re known to be successful doing so. Managing contests on shortstack is really easy thanks to their features, which include setting restrictions to reduce voting fraud, and having the option to automatically select a winner.

host a Facebook contest

Final Thoughts

Whether you use apps to host a Facebook Contest or you make do it quickly through a few posts, you have the opportunity to gain a lot of great information and engagement in a fun, exciting way that makes users excited to see what you’ll be posting next. Contests can be a lot of work, but if you put in the effort, they’re definitely worth it.

No matter what, you always want to make sure the prize is relevant and exciting to your audience—a prize worth their information and time.

 

What do you think about Facebook Contests? How have you gotten the most out of them?

To see more about other ways to promote your Page, you can see our blog post here.

Put Your FanPages on Autopilot with FB Auto Post Pro

There is a lot of money that can be made with Facebook marketing on your Fan Pages. Like all other money-making endeavors, however, marketing on Facebook requires a lot of time, creativity, hard work, and often money to go into creating and scheduling high quality, monetized content that will lead to profits.

Fortunately, marketers have started to find a way to make the process less time consuming, much easier, and much cheaper. Incredible new software FB Auto Post Pro was created to improve and speed up this process, and we’re excited to say that it does.

What is FB Auto Post Pro?

FB Auto Post Pro is powerful new software that automates the content on your Facebook Page for you. It does automates the process of Facebook marketing in several ways.

The first is that it allows you to schedule when you want your content to be posted. You can create multiple lists of content and set them to a schedule all at once. This keeps you from having to remember to post a few times a day, and makes sure nothing slips between the cracks.

As for the content, you have a few options. You can generate and create the content yourself, as most advertisers currently do. You can also import content from your computer, say if someone else created it for you. You can also have FB Auto Post Pro utilize one of its best features, and have it find unique, monetized, viral, and relevant content for you to post.

fb auto post pro review

With FB Auto Post Pro’s incredible search engine, you can search for content that you can use to post to your Page. It just takes a few quick clicks, and you’ve got high value, monetized content that you can set to post on a schedule. The whole process of content creation, scheduling, and posting happens in the blink of an eye.

fb auto post pro

It takes ten minutes to set up the software, link it to your Facebook Page, and find content to post.

Why This Software Matters

We all know that there is a lot of potential for money to be made through Facebook marketing. This isn’t even counting Facebook Ads; we’re talking about the money-making potential of content you’re posting for free on your Fan Pages.

Successful Facebook marketing is all about that monetized, relevant, high quality content. FB Auto Post Pro now locates that content for you, so you have a system making money almost entirely on autopilot without needing you to put effort into it.

fb auto post pro

This is good for all businesses. Any time you’re crossing a task (especially a time consuming and potentially expensive one) off your list, that frees up more time for you to focus on the parts of your business that you really love (or more time with the family), and you can devote your efforts to making more money elsewhere.

Especially if you take part in any kind of affiliate marketing, this software can change your marketing approach. Can you imagine running multiple fanpages easily and without added effort, while still making a profit on each of them? Now you can.

How It Saves You Money

This statement is true for everyone: what saves you time saves you money. FB Auto Post Pro can save you both.

If you’re currently creating content yourself, you’re undoubtably spending a lot of time doing so. If you’re paying someone else to do it, that’s a lot of time and money. Paying someone to manage your Pages can cost anywhere from a few hundred dollars a month to a few thousand.

FB Auto Post Pro costs only a $47 one-time-fee. It saves you money while making you money. Win-win.

How You Can Sign Up

FB Auto Post Pro is compatible with both PCs and Macs, and works on most major internet browsers. It will be launching on April 6th, right around the corner.

In the future, FB Auto Post Pro will cost a monthly fee of $97 per month. Right now, as a pre-launch and opening special, there’s only monthly of $47, so you want to make sure you secure your place in our launch pricing quickly.

In addition to this low, one-time price, the purchase of FB Auto Post Pro also comes free with FB Pixel Pro (priced at $47) and Social Redirect Pro (priced at $67), both of which will only improve your Facebook marketing campaigns even further. You can also pay to upgrade to FB Auto Connect Pro.

If you’re not 100% satisfied with FB Auto Post Pro, you can get a hassle-free, no-questions-asked, full refund within 60 days of purchase.

To learn more and sign up for FB Auto Post Pro, you can get more information here.

 

How Facebook’s Relevance Scores Can Improve Your Campaigns

Facebook recently started providing advertisers with yet another amazing tool: relevance scores for Facebook Ads.

Facebook has always taken relevancy into consideration as a factor when determining how they deliver their ads, and to whom. Now, they’re allowing advertisers running Facebook Ads to see these scores and to evaluate their own success.

This is another change designed to make their ads system even better and more accessible to advertisers, and it’s an exciting one.

Where To Find Relevance Scores for Facebook Ads

To access your relevance scores for Facebook Ads campaigns you run, you can view them in any of the ads reporting or monitoring tools. You can access them through ads API if you have access to this as well.

The easiest place, though, to access your relevance score, is through the Ads Manager.

From the Ads Manager, you can access a tab just for your relevance scores. There, Facebook will give you all the information you need.

How They Work

Facebook has been evaluating how relevant an ad is to the audience it’s shown to. It’s how they work to make sure users are seeing the content most relevant to them, and thus those users will be on Facebook more. They’re now giving it a number and allowing advertisers to access this information.

The relevance score for each ad will be a number 1 through 10, with 10 being the most relevant. This score is continually updated as people see, interact with, and provide feedback on the ad through engagement. You will be able to see how relevant your ad is to those being shown to it.

Facebook's relevance scores; drive down cost of Facebook Ads

These ads will have a bigger impact on those seeking conversions of some sort (CPC) instead of those paid for reach (CPM) due to the nature of those bidding systems. This is because ads with “guaranteed delivery” (CPM) are not impacted since they are more about reaching people than driving actions like installs, sign ups, or sales.

How to Use Facebook’s Relevance Scores to Improve Your Ads

These relevance scores offer direct feedback, and this always offers a chance to improve your campaigns. While even Facebook has said these scores shouldn’t be used as the primary indicator of an ad’s success (that depends on a large number of factors as you can see here), it’s a great factor to be able to take into consideration.

Are you targeting the right people? If you aren’t, your relevance score will probably be pretty low.

If you are targeting the right people, is something about your ad (what you’re offering or how you’re offering it) keeping them from clicking?

Relevance scores, along with other tracking and measuring tools like the conversion tracker and even the reporting tools available in Facebook’s Ad manager, will make split testing even more effective. If you run two campaigns, you can see which performs better—which has more conversions, which has conversions for a lower or higher cost, and which gets more engagement.

How They Can Lower The Cost of Your Campaigns

As Facebook claims, “the higher an ad’s relevance score is, the less it will cost to be delivered. This is because [their] ad delivery system is designed to show the right content to the right people, and a high relevance score is seen by the system as a positive signal.”

While a high relevance score won’t compensate entirely for a really low bid, it will help lower the cost of your campaigns. And hey, every little bit helps, especially long term.

As time goes on, we’re going to test this out to see how effective these scores are as a metric to help us actually lower our campaign costs. Keep an eye out for those findings.

 

To learn more about how to best connect with the right audience and create successful ads, you can learn more with our FB Ads Formula.

FB Ads Formula
Our FB Ads Formula has helped businesses and entrepreneurs go so far as to quadruple their ROIs.

 

What do you think of the new changes with Facebook’s relevance scores? Will you be taking the relevance scores into account? Leave us a comment and let us know!

How to Get Your Own Personal Facebook Ads Rep

Get a Personal Facebook Ads Rep with Facebook Go

Haven’t you ever wished that you could get real help from people who know the ins and outs of Facebook Ads better than anyone—the Facebook team themselves?

Now you actually can.

Facebook Go is a brand-spankin’-new resource that provides help to advertisers new to the Facebook Ads system. It’s more than just a tool or a walkthrough guide—you will get advice, help and training from an actual Facebook Ads specialist, trained to help you find success with your Ad campaigns.

Facebook Go

Interested?

Keep reading (and/or watch our video overview) to see how to get your own personal Facebook Ads rep—one trained by Facebook.

What Facebook Go’s Specialist Will Help You With

When I say you’ll get personal help, that’s exactly what I mean. You will work one-on-one with a dedicated specialist. They will help you with every aspect of your ad campaigns, including helping you with:

  • Developing a unique strategy, customized for you and your business, to maximize your marketing potential on Facebook Ads
  • Understanding and correctly using the best targeting options for your campaigns and your audience
  • Measuring and evaluating your performance, as well as using this information to optimize all future posts.

Particularly for new advertisers—the users this service was designed for—Facebook Go can be an invaluable investment. Facebook Ads can be an incredibly difficult system to find success on, let alone to master, and having a knowledgeable expert to guide you through the process can make all the difference in the world, saving you money and time.

All of this is designed to help you grow your business on Facebook, an affect you’ll feel off-Facebook too.

How To Qualify for your Own Personal Facebook Ads Rep

In order to qualify to get a Facebook Ads rep to work with you directly through Facebook Go, you need to spend at least $25 a day for at least 30 days on your Facebook Ads campaigns. Then, all you have to do is fill out a quick form about you and your Page on their site.

Facebook Go

To find out more and see if you qualify, you can sign up here on Facebook Go’s site.

Who Should Use Facebook Go

While everyone could benefit with some direct consultation from one of Facebook’s trained team members and specialists, this program is ideal for those new to Facebook Ads. That is, after all, who it was designed for.

The system is complex, and trying to figure out the best strategies, the best targeting options, and the best ways to evaluate your ads is challenging at best. Having someone guide you through the process can save you so much money on failed campaigns.

After all, understanding something in theory is great– that’s what some of these posts can help you with. Having a specialist sit down with you and actually pin point exact things you can do for your exact, unique business can increase your chances of success when you hit the ground running.

 

Will you be using Facebook Go? Leave a comment and let us know what you think.

4 Important and Underused Tools on Facebook Ads

It’s no secret that Facebook Ads is a complex system. All those options and all that depth is part of what makes it so great—you can hone your audience and targeting to find the exact audience you want.

All the options can get confusing, and some marketers never really find success with Facebook Ads. Part of the reason this happens is because marketers either don’t know about all the tools they can use, or they aren’t sure which ones they should use and they choose the wrong ones.

There are 4 important tools that are consistently underused on Facebook Ads. This is particularly unfortunate since they can all increase success in your ads campaigns, whether by helping you get that laser sharp targeting or by helping you increase or measure the success of your campaigns.

1. Targeting by Connections

This is a feature that a lot of experienced marketers use when they run Facebook Ads campaigns, but it’s one that still has a tendency to go underused.

Connections are a targeting feature on Facebook Ads that can help eliminate or zone in on very definitive sections of your audience.

When you’re choosing your targeting criteria for each Facebook Ads campaign, you can choose whether you want to target those connected (who have liked) your page, or to target those who haven’t. You can also target those with friends who are or are not connected to you.

underused tools on Facebook Ads

Connections are a major part of Facebook’s targeting system that can help make sure that your ads are reaching the people who will be most receptive to your message. There’s no point in running a campaign to reach new users only to end up showing the ad mostly to users who have already liked your Page.

Similarly, you can target users who have already liked your Page through connections for retargeting. You can give them an extra push to buy or take some other action, and these ads often result in high conversions since you know they’re interested in your business and they’re familiar with.

No matter how you use connections (using connections of your competitors is great for a lot of reasons, too!), using them is smart, period, and can make a huge difference in your targeting efforts. It’s one of the most straightforward parts of targeting on Facebook Ads—make good use of it.

2. Call to Action Button

A surprising number of pages that advertise with Facebook Ads don’t realize they can even add a call to action button to their campaigns. That’s partly because it’s easy to miss and off to the side when creating the ad.

call to action button Facebook Ads

Placing a call to action button on your ad can be that extra push that users need to fully motivate them to take action on what they’re seeing. Sometimes, after all, users just need to have a very clear, concise call to action. Putting it on an easy-to-see and easier-to-click button can make sure they take that action. After all, anything that can help increase conversions is worth a shot, right?underused tools on Facebook Ads; important tools and features

To see how to add a call to action button to your ad (and your Page), you can see our blog post and video walkthrough here.

3. Custom Audiences from a Website

In case you’ve never used it, it’s actually possible to target users who have visited your website without them leaving their e-mail address or having purchased anything from you.

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You can do this by creating a custom audience from a website. You can install a tracking pixel on your website (including key pages on your website) and then run ad campaigns that are shown only to those users who visited your site.

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Like connections, this gives you the chance to deliver highly targeted messages to an audience that is already familiar and interested in your product.

While not all Facebook Ad campaigns should be run as retargeting or run to connect with users you’re already connected to (Facebook Ads is good for discovery, too), using custom audiences from a website can boost conversions big time and remind users that you are there and that they should purchase from you and connect with you on Facebook if they haven’t already.

To see more about custom audiences from a website and how to make them, you can read our blog post here.

While you’re at it, lookalike audiences are often underused as well, and they have their own place and value in ads targeting.

4. Conversion Tracking Pixel

We’ve talked a lot about conversion tracking pixels in past blog posts, but this tool still largely goes underused by the majority of businesses using Facebook Ads.

The conversion tracking pixel is one of the most valuable tools you can use on Facebook in general. You install it on your website and connect it to your Facebook Ads, and it will tell you how many conversions each ad is getting. The analysis will also tell you how much you’re ending up paying for each conversion.

The conversion tracking pixel is the best tool out there for measuring ROI. It is the best tool to help you decide the monetary value of your ads, and to help you determine whether what you’re paying for the ads is justified by the sales, leads, or other conversions they’re bringing in.

You can see how to install and use the conversion tracking pixel here, and more about how important tracking ROI is here.

 

What important tools do you think go underused on Facebook Ads? Do you use any of these tools? Leave a comment and let us know!

 

Social Media Platforms All Businesses Should Start With

We’re long past the days of having a only few sites to register on; you now have Facebook and Twitter; Google + and Instagram; Reddit, Tumblr, Pintrest, LinkedIn, YouTube, and so many more.

See if that doesn’t make your head spin.

social media platforms to get started with

What often ends up happening is new businesses—or businesses new to Facebook—try to sign up on every social media platform known to man, not wanting to miss out, only to be spread so thin that none of their pages on any of the networks take off.

Even just getting likes on only your Facebook Page takes a lot of time and effort; imagine trying to replicate this same effort on eight or more social media sites. For this reason it’s best to start with just a few of the most necessary and helpful sites. Once you’re established on those you can work your way up to becoming a social media marketing maverick.

As time goes on, and as you become established on each site, you can start to add more to the mix, but starting with just a few sites will help you to get the hang of social media marketing, build your audience, and give each platform the attention it needs while you’re cultivating your page, audience, and content.

What social media sites you want to get started on can vary—while some, like Facebook, are good for everyone, some can depend based on your field of work.

1. Facebook—Everyone

This goes without saying. If you have a business, it is as good as mandatory that you have to have a Facebook Page to go with it. Facebook is the most popular social media platform, is used by all age groups and almost all demographics, and is perhaps the most frequently used social media site (though this can change month to month).

social media platforms for business

Did you know that more and more people are using Facebook’s search engine to look up businesses instead of using search engines like Google? While the majority of internet traffic is still dictated by search engines, a lot of Facebook users try to look up businesses on Facebook. Users love the “inside look” and transparency Facebook at least gives the illusion of offering.

You can use Facebook as an easy, free way to connect with your audience and build a rapport with them. You don’t have to pay any marketing expenses (unless you’re using Facebook Ads), and your name and whatever you want to share with your target audience—who has chosen to like your Page—will appear on their Newsfeed in the same place they get updates from their friends.

You can promote products, sales, and your brand name on Facebook. Every business should have a Facebook Page, regardless of what field of work you’re in. To see how to create the ultimate Facebook Page you can see our post here.

Bonus: once you’re on Facebook with a Page, you can start running Facebook Ads, which can be an extremely profitable and effective method of marketing. You can learn how to navigate Facebook Ads in our FB Ads Formula.

No matter what, start with Facebook and link all other social media sites back to it.

2. Twitter—Everyone

Twitter is a good place to put out a lot of information quickly, and like Facebook, everyone and their mothers have a Twitter. Twitter has the potential to help your content get a lot of shares and retweets, giving Twitter at a top spot as the place to go when you want to go viral.

social media platforms for businesses

Again, so many people have Twitter, and it’s a great way to stay up to date with what’s going on in your industry just like it’s a great way to promote your individual business. You can connect with peers and customers alike, all for free.

A Twitter profile for your business should be the second thing you tackle—right after Facebook—when getting started on social media.

3. Pinterest—Those with Products

Pinterest can help people interested in your products (which can include informative-based or free products like blog posts) find them easily. When you pin something, it appears in the designated category, with the focus on the product and not on who pinned it. This makes it easier to promote your products, and if people choose to follow you, great, but if not, a relevant audience is seeing your product either way.

social media platforms to get started with
I know, the food again. But I’ve started following multiple blogs thanks to discovering them on Pinterest.

 

Pinterest is ideal as it promotes and focuses on social sharing. That’s the whole idea behind the site—users sharing things relevant to them, where users can save anything relevant to them no matter who posted it.

Pinterest can be a great tool, and is emerging as a marketing tool that’s being used more and more. If you have a use for it, once you tackle Facebook and Twitter, get on and start pinning.

4. LinkedIn—Those Connecting with Industry Peers

Needing a LinkedIn is particularly true for “white-collar” industries, though it’s applicable to almost all fields of work. LinkedIn helps to connect you with like-minded peers in your industry. Depending on your business, you can sometimes seek out new employees or contractors.

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Most importantly, you can connect and even promote your business through LinkedIn’s groups. If you’ve got any kind of blog, LinkedIn is a great way to promote it. We’ve recently started using LinkedIn to share blog posts as part of our marketing strategy with good results.

I don’t think there needs to be any real rush to sign up on LinkedIn; this should happen after you’ve built a following on Facebook and Twitter, and can be used to send traffic back to both of sites.

What Sites Have Worked Best for You? 

While Facebook and Twitter are the most important social media sites all businesses should get started on, Pinterest and LinkedIn are the most common best steps to take next. These do, however, vary depending on your industry—YouTube is also important (we use it more than Pinterest), and some businesses thrive thanks to marketing efforts on Reddit (which doesn’t make this list just because it can take so long build up).

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What social media platforms have been most important for your business? Which sites do you think it’s most important for businesses to get started on? Leave a comment and share your wealth of knowledge!

Facebook Etiquette Everyone Should Follow

More and more time is being spent on Facebook, and more and more people are joining the sites and setting up profiles. Almost everyone in our lives have Facebook accounts, even our grandmothers who haven’t figured out texting or DVR yet (this includes my own).facebook étiquette

As a large part of our lives is now goes onto social media—and is affected by it—there’s a certain standard of behavior and etiquette most feel that the community should adhere to. Facebook doesn’t set these rules, as they do with their rules on nudity/violence, but there is an unspoken (and thus often broken) code of etiquette expected to be upheld on Facebook.

To help your relationships positive and your interactions on social media healthy, make sure you follow these rules to Facebook etiquette.

No Airing Dirty Laundry

Alright, everyone, this is one of my biggest Facebook etiquette pet peeves. Facebook isn’t the best place to go and air your dirty laundry or start confrontations, whether you do so directly or passive aggressively.

“I wish I wasn’t so nice because people who are supposed to be my friends just take advantage of me, you know who you are.”

“If only SOME people could get their crap together I wouldn’t be here right now.”

“I’m so upset with someone who hurt me today I don’t even want to talk about it.”

Facebook is a place for sharing, that is absolutely true, but it was not designed to be a place for people to have passive-aggressive “confrontations” with those who have committed some grievance against them. It’s also not a place to try to bully someone by not naming them directly while still shaming them (a new low for bully cowardice, everyone). After all, a lot of your friends will know the story, and may even chime in, and they definitely know you’re talking about them.

Drama is best handled privately and off-Facebook. After all, you can never take back what you post online—even if you delete it, once it’s out there, it’s out there, and screen shots may have already been taken.

Share Big News Off-Site First

Oh, your sister just got engaged and you found out through Facebook? Your uncle is in the hospital, and you found out because of your cousin’s picture of “hospital coffee” with a sad face as a status update?

I’ve seen both of these things happen to people I know well. It was jarring and upsetting for my friends in both cases.

Whether it’s good news or bad, big news should be told to the important people in your life off-Facebook first, either in person or via phone call. Facebook is great to keep in touch, but it shouldn’t be used as a complete substitute for interaction with those we love most.

Avoid Commenting on Every Post

Having a presence on Facebook is good; interacting with your friends, posting on their walls, and commenting on their status updates are all good things… in moderation.

Once you comment on every single status update on your friends’ walls, you’ve hit lurker status, and we’ve all been there. Especially if you’re a family member (and particularly if you’re from another generation), being a constant part of another user’s page can get old quick. Family members in another generation (aunts, uncles, and parents) should try to be particularly mindful and respectful of some space.

As someone who spends a large portion of their work day on Facebook or monitoring Facebook for work, I can honestly say it’s a bit alarming how much time some people spend on Facebook every day when they’re supposed to be working. You can always detect them because they post on everything they seem to see for four hours straight.

Resist the Temptation to Over Share

This can range from over sharing unwanted medical information to sharing every mundane detail of your life to sharing information that compromises your safety.

Some things just don’t need to go on Facebook. You don’t need to announce that your big house is going to be empty while you go on vacation for a week (post the pictures afterwards). The world doesn’t need to know about how you had to have a toe nail removed due to fungus (and please, no pictures). We also don’t need to know that you drank a soda today.

Keep your posts appropriate (both in number and in content) and you’ll be good to go.

Don’t Trash Your Family

Most people have some family on Facebook, even if it’s just a sibling (I’ve refused to add aunts, parents, and uncles to seek my Facebook more private) as a friend on Facebook. Even if you don’t, and no matter what they’ve done, trashing your family on Facebook is at the top of our what-you-shouldn’t-do-list.

Facebook étiquette
Everyone is connected on the social media family tree.

Family matters should be kept off Facebook, and even if they’ve really wronged you, advertising it on social media makes you look in the wrong, not them.

Don’t Trash Your Job

When you post something on Facebook, even if you have your settings established so only your friends can see your Timeline, the reach of what you post goes far beyond your wall. Whether co-workers see the comments your friends leave on your post (which can show up in their Newsfeeds) or people just talk off Facebook, you could land yourself in a world of hurt.

Especially in today’s economy, you can and will be replaced quickly. People have lost jobs over what they post on Facebook; don’t make the same mistake.

Be Mindful of Tagging Friends

Whether it’s in a post or a picture, think twice before you tag your friends. If your friend played hookie from work to go to the beach with you and you post that picture and tag them in it, you run the risk one their boss could see it and fire them.

This rule is perhaps never more true than in the case of the undesirable photographs. Whether they’re so drunk they think they’re on another planet or they are just making an unattractive face, you should never post pictures of your friends (and definitely never tag your friends in them) when there’s even a thought that they wouldn’t want those images out there. If you’re ever in doubt, ask.

Don’t Instigate Arguments

So someone posted a mildly offensive picture. Or your friend has political or religious views you strongly disagree with.

Arguments do not have to ensue. While it can be tempting to post your own snarky reply or stand up for what you believe in, sometimes it really is just best to let it go. We’ve all seen those Facebook explosions—they may be entertaining from the outside, but you sure don’t make yourself look good.

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Something about disagreeing with someone online gives some people the rage of the hulk.

If you really need to say something, it can be said in a private message or off of Facebook entirely. That way they don’t feel publicly attacked; you never know, they may not have meant their post how it came across, or they didn’t realize they’d offend someone.

Hide the post, maybe unfollow that friend, or even take them off your friends list. All of these are acceptable—and preferable—alternatives.

 

What Facebook etiquette do you think everyone should follow? Do you have anything to add to the list? Add to it by leaving us a comment!

5 Foolproof Methods to Promote Your Facebook Page

Reliable On- and Off-Site Methods to Get More Likes on Facebook

So you’ve created a great Facebook Page. You’ve filled out all the information, uploaded great images to draw attention, and flooded your Page with interesting, original content and posts. You’ve even got a few likes.

But then there’s the dreaded stagnant feeling. You’re stuck, and you can’t seem to connect with new users.

So how do you promote your Facebook Page?

There’s a variety of methods you can actually use to promote your Facebook Page that are all Facebook-approved and won’t result in getting your Page shut down. Some you do have to pay money for, but most of them cost absolutely nothing except a bit of time.

To help you get more likes on your Facebook Page, we decided to share our 5 easy, reliable, foolproof methods to promote your Page on Facebook.

1. Promote It Everywhere

Your Twitter, your Instagram, your website, your own profile page. Post the link to your Facebook everywhere. The more places it’s listed, the more people who see it, and the more who will click.

Got business cards? Put the address to your Facebook fan page there, too.

Do you have an e-mail list? Send out an e-mail announcing your Facebook Page and inviting them to share it. These are users already interested in you, who have a rapport with you. Make it easy by putting a link for them to click, and watch your likes go up.

Anywhere you have a presence and would advertise your business, advertise your Facebook Page.

2. Make It Easy to Access and Share To and From

Don’t just share a link to your Facebook on your site; make it a prominent part of what users see. This can boost engagement in addition to likes.

On your site, if applicable, install a Facebook widget that allows a glimpse of your Newsfeed to show up on your main site.

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We feature a small snipped of our Newsfeed– and prompt you to like our Page– next to all blog posts.

 

 

Also make sure—again, if applicable—that you have those handy Facebook buttons at the top of your Page or in a prominent place that say “like or share on Facebook.” While this will likely send traffic to your site, your name is still getting exposure, and that can help promote your Page, too.

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We have “share” and “like” buttons at the top and bottom of every blog post for easy access.

 

3. Facebook Ads

It’s not free, and it’s really not cheap, but it’s one of the most effective ways to guarantee that your Page is going to have a lot of eyes on it.

You can choose to run campaigns on Facebook Ads just for the sole purpose of getting likes on your Page, though I personally prefer to advertise Pages by using the promoted posts objective under Facebook Ads. Pick some of your strongest content and see how well it does through Facebook Ads.

Yes, we’re all tired of hearing it, but organic reach is declining. It can be harder to reach even the users you’re already connected with.

If you’re new to Facebook Ads, make sure you take a look at our Beginner’s Guide to see how best to promote your post, and don’t forget to sign up for a trial of our FB Ads Formula.

4. Share Content from Well-Known Pages… and Tag Them

This is content sharing that is mutually beneficial, in addition to—ok yes— maybe having an agenda.

No matter what industry you’re in, it’s pretty much guaranteed that there are a couple big Pages in it that have huge, well-established audiences.

get more likes on Facebook; promote your Facebook page

If you share their content, this gives you a reason to tag them in your posts, and while there’s no guarantee, there may be some fans (who you already know are interested in your field) who see your post and click, bringing them right to your Page.

5. Get Your Fans to Promote It For You

This can be one of the most powerful tools in your arsenal when you’re trying to promote your Facebook Page.

When I was buying my new car last year, every single car salesmen I talked to promised that they alone could get me the car of my dreams for the best price out there, even though only one of them actually worked to get me just that (for all of you around Orlando, Fernanda at AutoNation was incredible). I didn’t believe any of them; after all, are you going to believe the person who just wants to sell you something?

A few months later, one of my coworkers was buying a new car, and she wanted a Honda like I’d bought. I referred her to Fernanda, and she went right there and bought a car from her without question. You know why? Because I wasn’t trying to sell her something, and she knew me, and she trusted me. I had nothing to gain from helping her.

It’s the same idea (at slightly lower stakes than a $20,000 car purchase, admittedly) when you get your fans to promote your Page for you. Of course you’re going to say how awesome and incredible it is; it goes a lot further when a user says the same to their friends.

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I shared one of our posts on my own Timeline and it got a ton of clicks and some new likes for our Page.

 

The best part is that they don’t necessarily have to go out of their way to promote your Page. They can do that just by interacting on your page by leaving a comment on a post, because it will show up in their friends’ Newsfeeds. You get a comment, and you have a vote of approval.

One of the best ways to get fans to promote your Page is if you give them content worth sharing. If you post images, content, or links that are interesting, informative, controversial, funny, or newsworthy enough, they’re likely to get a lot of engagement—most importantly, shares. And sometimes those shares on a link will get more clicks and engagement that your original post, exposing you to even more new users.

You can also host a Facebook contest to promote sharing. One of my favorite restaurants, Hawker’s Asian Street Fare in Orlando recently did this; if you shared their video of a new menu item, you could win one for you and a friend. They had hundreds of shares every day, and a ton of new likes on their Page as a result.

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No matter what you choose, just remember that Facebook is punishing like-gating, so motivating users towards likes on your Page without asking for them explicitly is the way to go.

 

 

How do you promote your Facebook Page? What’s worked for you? Share your strategies and success stories in the comments below!

6 Ways to Stay Safe on Facebook

Safety Guidelines of Social Media and

The Stories That Remind You the Danger is Real

This is a true story. Brace yourself, ‘cause it’s a doozy.

We utilize sites like Yahoo Answers to send traffic to our site; I’ll answer questions about social media or internet marketing and provide a relevant link to one our blog posts with more detailed information. It helps a relevant audience find us, particularly when we can help them most, and it sends traffic to our site. It’s a win-win for all parties involved.

Unfortunately, to find questions relevant to what we do, this means going through dozens upon dozens of questions that often resemble “help, my mom won’t let me use my Facebook” and “how do you know if your crush is looking at your Facebook page,” most of which are typed all in caps with some fairly extreme punctuation.

I recently stumbled upon a question from a sixteen year old who was asking people to log in to her account since her mom wouldn’t let her, to check a response from her fiancé, and to let her know what it says back on the very public Yahoo Answers. She actually posted her password on the site (it was real password, and a real account, I checked).

Of course someone “hacks” into her account, changes her picture, posts a bunch of horrible things (they took screen shots), and changed her password so she couldn’t access it again. They then changed the password to her e-mail address (it had the same one), and likely had access to a ton of even more private information through her e-mail. I watched all this go down over about ten minutes. After he’d entertained himself, he posted a new password for her. She immediately deleted the entire thread.

While this is a more extreme case, and the person in her account was most likely just playing a prank instead of actually being truly dangerous, it did raise some alarm bells about how much of our lives—and our safety—we sometimes put in social media sites like Facebook.

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“It’s scary to think about how much of your life strangers can see from the other side of the screen.”

Whether we give strangers access to our accounts via handing over passwords or, more likely, over-sharing or having lax privacy settings, there’s a lot of ways users are putting their safety at risk on the social media site, opening their door to crime online and in real life.

We’ve become so reliant on social media sites like Facebook we forget how dangerous they can be. You can easily and accidentally give strangers– sometimes danger ones– a look into your entire life. It’s scary to think about how much of your life strangers can see from the other side of the screen.

To protect yourself and your information on Facebook, make sure you follow these 6 rules (and remember the stories that come with them) to stay safe.

1. Share Only with Friends 

There are different levels of security and privacy settings on Facebook, but it’s always heavily recommended to only allow your friends access to what you show on your profile. This includes pictures, posts, and your personal information.

In order to adjust your security settings, go to the drop down menu at the top right, the same place where you would log out. Scroll down to settings.

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Once the settings page opens, go to privacy settings. From here, you can make sure that only your friends are seeing your information that you post.

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Added tip: you can choose custom groups among friends to see (or not see) certain posts. When navigating a Facebook filled with family, drinking buddies, and co-workers, this can come in handy.

 

2. Avoid Over-Friending

Screen Shot 2015-02-07 at 2.56.20 PMSometimes it’s hard to turn people down when they send you a friend request. Maybe you have mutual friends, or you kind-of-sort-of knew them once, or maybe they just look friendly. It doesn’t matter. If you don’t actually know them, don’t add them. If you have those types of friends on your profile now, go delete them.

All those security settings that you have set so that only your friends can see your information become null and void when you start adding strangers or vague acquaintances to your friends list. Keep your Facebook for people you actually know in real life to reduce any threats to your safety.

3. Don’t List Personal Information

A surprising number of people list extremely personal information like their addresses and phone numbers on their Facebook. Most of them argue that they’ve made sure only their friends can see this information.

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But is that guy who sits in the corner of your chemistry class that you talked to once so you friended on Facebook really someone you want to have your address? Would you give him either your home address or your phone number? Probably not, and though you may not think of it that way, he now has both.

Particularly when you combine listing personal information with anything other broken rules from this list, you’re setting yourself up for trouble. While a lot of people don’t realize how big of a deal it is, it can be a major security hazard, and keeping it to yourself is the way to go.

4. Keep Your Plans to Yourself

When you’ve got a vacation or a particularly exciting outing coming up, it’s understandable that you want to shout it out to the whole wide Facebook world. It’s better to resist the temptation.

About a year ago, my neighbor posted on Facebook how he was excited to leave for a weekend vacation the next day, but how much he’d miss playing his brand new expensive gaming console with the dozens of games he’d gotten for his birthday. Oh, and he’d miss the enormous, top of the line TV they just bought.

Guess what? The next night, my dog woke me up snarling at the front door. I looked outside and couldn’t see anything, but at about two AM and home alone I heard the distinctive rattle of someone trying to open my (thankfully locked) front door. My dog started jumping on the front door and barking, and by the time I got there, no one was to be seen and the cops couldn’t find anyone.

Low and behold, the next day someone realizes the neighbor’s back window was shattered. Cops were called, the neighbors vacation was ended abruptly, and they came home to find that every expensive electronic in the house had been taken and nothing else. Call me crazy but I don’t think it was a coincidence.

So, to recap: the neighbor posted when he was going to be gone in the same post describing all of his wonderful, expensive objects just sitting there waiting to be stolen like they were ripe for the picking. He got his house robbed, and he put the rest of our neighborhood at risk, too.

Whether you’re going to be gone for just a few hours or for a month, post about it afterwards—not before.

5. Keep Sensitive Information Off Facebook Entirely

I once had a friend who sent her husband her bank account number, password, and log in through Facebook’s private message system. It was only going to be seen between the two of them after all, right?

A few weeks later her Facebook got hacked and, you guessed it, some crazy things were happening in that bank account a few days later. Fortunately they were able to track the guy who hacked his way in and it all worked out ok, but you get the idea. There have also been reported problems of some naked photos sent via Facebook’s messenger appearing in other unwarranted places online.

Facebook is hardly Fort Knox, particularly when you consider that most users’ passwords are the same basic passwords (pets names, etc) that they use for everything else online. Sending any sensitive information through a Facebook message isn’t a good idea and can lead to security problems down the line.

6. Don’t List Your Full Birthday

When you call a doctors office to talk about a health concern or prescription refill, what do they ask for to confirm your identity? What about when you call your insurance company? Or just about any other institution that has secure, private information about you and your life?

They ask for your full name, and they ask for your birthday. Every now and then they’ll ask for a home address, but anyone with Google and some barely-developed search skills can figure out an address nine times out of ten.

If you want to have your month and date of your birthday listed, that’s fine. Just skip the year to help protect your information, and make sure that only your friends can see the month and date.

Check What Other Users See on Your Profile

If you want to double check that your security and privacy settings are functioning as you think they are, there’s a way to do that.

When you go to your profile, next to your cover photo you’ll see an ellipses next to the “View Activity Log” option. Click on the ellipses. It’ll give you the option to “view as.”

safety on Facebook; dangers of Facebook

You can view your profile as a specific friend, or you can view your profile as the public sees it. This way you can make sure that you aren’t accidentally sharing any information you don’t want to.

staying safe on Facebook
My public settings (adjusted for the example) show past work history, education, and my hometown, along with most recent profile pictures. Nothing else can be seen.

Facebook is a fantastic tool for entertainment, communication, networking, marketing, and even business purposes. We just have to remember to stay safe on Facebook while we’re using it.

 

Don’t forget to make sure you’ve logged out of your account when you use a public computer or a friend’s computer to access Facebook. Not only does leaving your profile open on a public computer put all of your information at risk, it puts your friends information at risk too, because a stranger now has access to everything they’re posting, too.

To check where you’re logged in, go to the security settings, and scroll down to “where you’re logged in.” Click on it.

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You can see every device you are currently logged into, and, if necessary, “end activity” and log out that device from this screen.

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You’ve now heard a few of my crazy Facebook stories. Do you have any to add to the list?

Leave us a comment and share your story!

Put Social Media Content on Auto Pilot: Rignite Review

New Update : Now after using Rignite since summer of 2014, we can share real results showing some nice growth in social media traffic in part by using this tool.

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You can clearly see some nice gains in part from Rignite automatically sending out social media updates to our fans & followers.

I’m big on automation and growth and I’m sure you are too.

Online, content, and social media marketing, as we all know, has a lot more to it than just running a basic ad and immediately seeing results. It’s a big task, one big enough that companies have started hiring staff members (sometimes multiple staff members) to be responsible for different aspects of managing campaigns.

What Is Rignite?

Rignite is a program offering cross-platform integration and evaluation. It is a subscription-based service  that allows you to manage and monitor social media marketing campaigns and activity across your social media sites in one place. They have a two ready-made plans, but can create a custom package to fit your needs.

What Rignite does:

  • Walks you through the steps of creating campaigns that can be run on Facebook and Twitter simultaneously.
  • Lets you automatically or manually schedule your posts, either individually or as a series.
  • Uploads your pre-set posts automatically to your separate social media sites.
  • Provides highly detailed analysis of your campaigns so you can monitor your success and results.
  • Lets you establish goals for campaigns (such as gaining 100 likes on a post) and informs you when you’ve reached them.
  • Makes your Facebook and Twitter contests utilizing engagement easier than ever to create and manage. Really. It’s incredible.
  • Monitor activity and engagement on your posts.
  • Work as a team more effortlessly. You can distribute individual cases for your team to manage, assigning different team members to respond to particular users on your social media sites.

Create and Schedule Campaigns

This is easily our most used feature on Rignite as of yet.

The site makes it easy to create campaigns, including time frames, scheduled posts, and alternative posts to be included in it.

In order to create a campaign, click on the plus sign next to the “My Campaigns” heading.

Rignite Review of Campaigns
You can find all your current campaigns (and their analysis) under the Campaigns tab. You can create a new one by clicking on the +.

After you do so, Rignite will prompt you to choose what type of campaign you want. You can choose between promoting an event, blog, or content; boosting engagement; and growing fans and followers. Each of these categories has a subcategory, as seen below.

What type of campaign will be best for you?
What type of campaign will be best for you?

Our most used choice is to schedule a series of posts in which we promote our individual blog posts.

Once you’ve made your choice, Rignite asks you to choose which networks you want to use for this individual campaign. You can choose to use multiple platforms or just one. Keep in mind that even during one campaign, you will get to make separate posts for each platform.

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In Step 2, you are asked to create a name and description for your campaign, as well as selecting a time frame. As noted in our post explaining our content marketing strategy, we run all of our blog posts twice a week for six months.

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You can then choose to add a link to your campaign; in this case, we provided the link to the blog post. You can also decide whether or not you want to enable Google Analytics URL tracking.

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Step 3 involves creating the actual posts that will be uploaded to Twitter and Facebook. You can create separate messages for Facebook and Twitter, or copy and paste so that they are the same.

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You can also add up to 3 different posts for each platform. We always do at least two. Not only does this keep Twitter from blocking a duplicate post (which it will do if they’re posted back to back), but it gives the same article separate descriptions that might appeal more to different people. Using more headlines gives you a chance to advertise your content in multiple exciting ways. Rignite will automatically rotate your messages when posting, giving you one more thing less to worry about.

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After creating the posts that will appear on your pages, you choose how often you want your post to appear. Again, we run our blog posts twice per week for six months. You choose this for both Facebook and Twitter separately.

When you hit next, Rignite automatically schedules your posts for you.

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If you’re unhappy with their suggested scheduling, you can manually reorder the timing of your posts, with posts appearing on Facebook and Twitter being separate from each other and able to be moved separately.

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After your campaign is scheduled just the way you want, you choose when you want to be notified. I always choose before both the start and end of campaign, but for some campaigns (like when we run a contest) I’ll choose to have a notification sent before each post to make sure it’s still relevant.

The notifications come to your e-mail, so if you ever forget to check in at Rignite, they won’t let you forget anything important no matter how hard you try.

Step 7 prompts you to review your campaign before you start it. It is easier to make overall changes at this stage, so review all the information and make sure everything is correct. Rignite reviews are concise and detailed, leaving no stone unturned.

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Rignite reviews your campaigns with you before they begin.

After you’re happy with how everything looks, press the green Kickoff button at the bottom.

Congratulations! That’s how easy it is to set up and schedule a six month, individual content marketing series of posts for your campaign. There’s no having to remind yourself to repost your content and keeping track of what gets posted where and when. You don’t have to think twice except to monitor its results.

Host a Contest

One option provided when you first start to create a campaign is to boost engagement. Under that category you’ve got fans engaging on social media to win a prize and fans entering a contest to win a prize.

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In another post we discussed how to successfully host a contest on Facebook. Rignite makes it easier than ever to set up a contest and to monitor it along the way.

In Step 1 of this type of campaign, you are asked to choose what platform the contest will actually be on. You must choose either Facebook or Twitter to host the contest on, though you can promote it cross-platform. We chose Facebook.

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Step two, as with the above campaign, asks you give a title, description, and timeline for this campaign. For this contest, we’re giving a span of two weeks—long enough to allow people to see it, but short enough that it stays in everyone’s mind and encourages people to post immediately.

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Step 3 asks you to select a prize, as well as to choose whether you want people to like your post or comment on it. You are required to choose how many people can win the prize, and your desired number of entries.

Rignite automatically creates a message that can be posted to advertise your contest, which you can edit to your heart’s desire. Having a preset template, whether you edit it or not, definitely keeps you from forgetting to add something important (like the date the contest ends).

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The next few steps takes you through setting a schedule, how many times you want your post to appear, notification options, and review before kickoff.

Once your contest is up and running, Rignite will notify you once your goal has been met. Once your contest is up, it will also show you the list of possible winners, allowing you to manually choose or randomly select a winner. See? I told you it was easier than ever.

While your contest is running, you can use cross-platform promotion (aided by Rignite) and promoted posts on Facebook to maximize visibility and increase user engagement.

Monitor Activity

After you’ve set up your campaigns, you can check detailed analysis on each individual campaign separately day after day.

You get to evaluate your campaign reach in a graph that shows you Twitter reach and Facebook impressions. This shows you how many people have actually seen the content Rignite has posted for you.

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You see engagement by day, including retweets, replies, comments, and shares.

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You can see my personal favorite, shortlink clicks by network. As a content writer, this really let’s me know which of my posts (and how I describe them) is most appealing to our followers and what they’d like to see more of. This kind of feedback is incredible and has already helped me focus in on what content our users want. Especially since we’re working hard on our content marketing strategy, I cannot overstate how helpful this has been.

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Finally, you can see engagement by post. This, again, can help you hone in on what content (and perhaps even what times or days) are most effective with helping you connect to your audience. Rignite reviews how much engagement comes with each post so you can see trends over time.

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If you set up more than one campaign at a time, you can see which are more successful. We’ve gotten an insight into what type of blog posts our followers are most interested in reading by evaluating engagement and clicks.

This is a great chance to evaluate how your target audience responds to different styles of messages as well. If you create different posts for the same campaign and one has vastly better results, you can evaluate why one individual post worked and the other didn’t when, at the end of the day, the link behind it was still the same.

You can see this clearly in the last graph above. As I only used two messages in that particular campaign, I can see that one message was more successful in getting likes compared to the other. This information makes our future campaigns much stronger.

This offers massive growth and learning opportunities that aren’t always as readily available with even the incredible data Facebook provides.

Assign Cases

This is a feature that makes working with a multi-person (and in a multi-location) team much easier. I am two time zones away from my closest team member and Rignite’s social collaboration software has made it much easier for our team to work on single campaigns together.

You can assign your staff members individual cases of specific interactions that happen on your social media sites. You can ask that one member follow up with someone who retweeted an article or shared it on Facebook, and they can respond under the name of your page.

You can assign cases as open cases, waiting for reply, or closed cases. As multiple members of your team are interacting with your fans and followers, you can see who’s responding to what and how, as well as making sure all your bases are covered.

Everything is all in one place, organized in a way that you can see what still needs to be done—and so can your team.

See Your Schedule

This a simple, self explanatory feature, but it’s a really nice one.

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We’re currently running several campaigns at once with that number currently going up. Having a ready made schedule makes it even easier to keep track of our campaigns, not just individually, but as a whole. We can view the overall scope of our entire campaign, seeing pieces as they fit into the puzzle.

Rignite Review Conclusion

In our last post, we discussed our content marketing strategy and we mentioned Rignite. Sharing our blog posts and videos across all platforms is an essential part of that strategy, and Rignite has helped us get the results we want. Since they offer a 14 day free trial, I would strongly advise everyone working with marketing on social media or content marketing in any way to see if you think it will be a tool that can help your business. It has definitely helped ours.

When we signed up, a member of Rignite’s team took us through each aspect of what the site can do, making sure we didn’t have any questions. They helped us make sure that Rignite was the right choice for us, and have continued to stay in contact with us and make sure our campaigns are going just the way we want.

And they are. Between Rignite’s great tools and their analysis, we’ve been able to improve our content going out to better fit our fans’ needs as well as making sure it’s getting seen by—and engaged with— as many of our fans as possible. That is, after all, the goal with both social media marketing and content marketing.

Rignite has made a monumental difference in our campaign. We’re getting more clicks on our links, and our engagement on our posts is increasing. It is the tool we needed to take our content marketing strategy to the next level, and it has already started to do so. Check it out for yourself today.