How to Use Facebook Lead Ads

FB Lead Ads

It’s called Facebook Lead Ads.

Now, I’ve been known for a while for generating leads on Facebook. So naturally, I needed to dissect this new feature on the ads platform.

So, it was time to watch the video: (You can click the video image to be sent to their official page.)

Okay, great. So we can get data straight from Facebook users and have it for ourselves to market to.

It looks something like this process:

 

Real World Case Studies Using Lead Ads

“Initial tests on Facebook have shown costs as low as 1/3 of the website conversion objective campaigns. It’s a win-win situation: the user receives a better experience without having to leave the Facebook app, while you receive higher conversion rates with automatically populated fields.”

Michael McEuen, Adstage

“In early A/B testing, Facebook’s native lead ads outperformed link ads driving to the website to fill out a lead form in terms of total leads and conversion rate, while driving a 4x reduction in cost per lead compared to previous social lead generation tactics.”

Kim Kyaw, Manager Digital Marketing, Land Rover

“This ad product has taken our customer acquisition efforts on Facebook to the next level. Lead ads have driven robust volume while maintaining exceptionally low acquisition costs—up to 50% less than comparable ad platforms. We are incredibly excited to continue scaling with this product.”

René Fielder Marketing Director, Sona Med Spa

“Lead ads were a game-changer product for Properati. In the past, we had tested similar products from other channels but they didn’t work for us. Since testing lead ads, we have seen a 4x reduction in the cost per lead, with a more than 3x increase in the number of leads we normally generate in Brazil.”

Gabriel Gruber, CEO, Properati

Here’s Where Zuckerberg Messed Up With Marketers

Facebook has done a great job with creating Facebook Lead Ads which works now for both desktop and mobile users.

It’s capturing millions of leads per month for advertisers.

However, they really did make a huge mistake that has led to many marketers wondering if Facebook really is out of touch with your average online marketer.

Facebook has never bridged the gap from capturing the lead information on the form to marketing platforms that we as marketers use every day.

Does Mark Zuckerberg really expect us to login to our Facebook account daily and download a spreadsheet of raw lead data like this is still 1996 that looks like this:

 

That is why we just released a new software to connect Facebook with any autoresponder / CRM that you may use.

We are excited since now, you too, can get access to this brand new tool.

For members only, we just did a live training on how to use Facebook Lead Ads.

It’s simpler than traditional ads and you will get to see me setup an entire ad that gets leads LIVE during the video in just a couple minutes flat.

Check it Out:

Click Here to Get Facebook Lead Ads Pro

Leave a comment / question below on how I can help you further.

3 Common Facebook Ad Mistakes & How to Fix Them

I’ve been helping many marketers over the past couple years with their Facebook ads. I’ve gone through a number of accounts looking for what was done wrong and how to correct it.

You can say I have some personal experience to share with you on this subject. This just isn’t another cut and dry blog post out for SEO value. (Or at least I hope it won’t read like that!)

Here are the top three mistakes I see:

#1 – Targeting
#2 – Copy & Images
#3 – Funnel

Ok, so let’s tackle one at a time.

Mistake #1: Targeting

Know Who Will Buy What You are Selling.

Let me say that again.

Know Who Will Buy What You are Selling.

Create an Avatar. Become the buyer. Research, research, research.

We cover how to create an avatar in FB Ads Formula in more detail and I give you a handy template that you can swipe and use for yourself.

For times sake here, an avatar is simply a description of a mythical person who would buy your product or service. You can have multiple avatars, both men and women with different ages and different hobbies.

Quick Example: meRyan Shaw, M, 28, San Diego, United States. Interests & Hobbies : Online Marketing (Sub Niches of Video Marketing, Online Advertising, SaaS, SEO, etc), Online Gaming, Live Music, Tennis, Basketball

Likes : Mari Smith, Amy Porterfield, Tony Robbins, Ryan Deiss, Frank Kern, Jon Loomer, etc.

 

Use your existing data or industry data to find out what your target audience looks like, where they hang out, where they play.

Why?

Because you can use this data when deciding on targeting options within the Facebook Ads engine.

You could be selling a FB Ads course like ours and discover that your target audience also likes Tony Robbins and Reader’s Digest. It may be much cheaper to run an ad to an audience who likes Reader’s Digest than it is to Tony Robbins. Or perhaps, they like both… In this case, you would need a tool like Social Interest Freak to intersect those two separate audiences into one tight audience for targeting.

Mistake #2: Copy & Images

Most people are not professional copywriters. So it makes sense that many ads ran on Facebook just don’t catch the eye of the prospect which drops your CTR and increases your cost per click to a point where you can’t turn a profit.

Here’s some quick tips on how to improve your images and copy:

You can review the entire article mentioned in the video above here on Ads Espresso.

Mistake #3: Offers & Marketing Funnel

This is where the majority of the mistakes are made because its just not easy to create a great marketing funnel.

Here’s some of the elements needed to create a funnel that converts:

Free Offers to Entice the Prospects in:

These can include reports, giveaways, downloads, free trials, videos, a free consultation, and much more.

Main Offer that converts like crazy:

You must provide a ton of value, and that will provide an anchor for your business. (Example : Our main offer is FB Ads Formula but we have many other products and offers.)

Side Offers & Upsells:

You paid for traffic, so you need to monetize it completely. So, offer upsells to your main offers. Offer side offers that may not work as a direct upsell.

Partnership / Affiliate Offers:

You can always provide everything that your customers want to buy. Maybe you only sell information or coaching and you can partner with a software company. Or vice versa. Partnerships have led to me doubling my sales each month. Try it!

High Backend Program:

Offer high end programs for your paying customers. This can 4x your business. Think of Godaddy who has a ton of upsells. Think of Microsoft who gives away Windows 10 but offers high end services for businesses where they can make a crazy amount of recurring income each month. We offer a high end coaching program to help you create your online business for example that runs for $5k. That’s much more than our main product selling at $49.95 per month.

How to Find Information on Your Target Audience

There’s a few ways. I recommend getting as much info on your audience as possible. Do not skip this step!

Facebook Audience Insights
Twitter Insights
Google Trends
– Industry Data Companies
– Existing Customer List / Prospects

You can use data available to you online or use a company to find it for you. Better yet, do it within house and poll your existing customer list with Survey Monkey.

I use all the tools at my disposal and I already know my target audience. I suggest you do the same, especially in a niche that you may not be familiar with.

The Overall Winning Strategy of Targeting on Facebook

Okay, so here’s the only way to run Facebook Ads going forward that I found to give you a consistent result.

Step 1 : Identify your Audiences (Follow the advice above)

Step 2 : Setup as many split tests with those audiences (This could result in 100+ ads including different images, audiences, demographics, countries, etc. The possibility for testing can be huge. General rule of thumb is to test more options the bigger your budget and target audiences are.)

Step 3 : Funnel those audiences into a re-marketing list and give them a ton of value.

Step 4 : Have a re-marketing list for them to opt-out as well. (If they buy or unsubscribe)

Step 5 : Continue to grow your re-marketing list and customer list and use the power of your sales funnel to turn a profit.

Step 6 : Rinse and repeat.

Note: If you are not turning a positive ROI after following these steps, follow first on improving your sales funnel as this usually is the biggest key to success or failure. It’s actually not in running the ad at all.

Why?

It’s simply because if you have a GREAT product or service, people will flock to you whether or not your FB ads are great. Soon, you will have referral traffic and you won’t need to run ads. If your sales funnel and processes are bad, your customer service is bad, and your offers are bad… well, you can’t stand a chance.

How You Can 4x Your Sales Faster

Keep plugging away at improving your sales process each day and reap the benefits.

If you would like me to help you further, you have a few options available to you.

You can setup a time to consult with me on Skype and have a recording of our coaching call.

You can join our FB Ads Formula community for just $1 today and join our FB group to get access to the 1,200+ members in our community including myself and other FB ad professionals ready to assist in answering your questions.

You can do it completely on your own from here. (In this case, make sure to subscribe to our free content on Youtube and our blog here.)

I wish you the best success in the world.

I’d like to see this article hit 1000 shares. If we can hit 1,000 shares, I will release my next training program for free to all existing customers of FB Ads Formula!

Let’s light up the share button! (Leave a comment as well, I do respond fast.)

Increase Clicks with 3-D Image Carousel on Facebook Ads

Facebook Ads offers several unique features to help marketers increase their conversions, and their image carousel option for their ad system is a good one.

Facebook’s image carousel option for Facebook Ads allows businesses to advertise multiple products with just one ad. Users can scroll through different images that appear on just one ad.

     Screen Shot 2015-06-15 at 4.57.00 PM

Facebook’s option for image carousel ads have recently been opened up for mobile ads, too, so we figured now was a good time to go over why you want to use them, and how to create them.

Why You Want to Use The Image Carousel on Facebook Ads

The 3-D Image Carousel, which allows you to feature three to five different images and/or products on a singular Facebook Ad, offers some awesome benefits.

First, it automatically helps your ad to stand out against everything else on their Newsfeed. Sometimes it’s better for your ads to fade into the Newsfeed for a more seamless integration, but in the case of the multi-products ads, it helps your ad to stand out in the best way possible. The image carousel ads have seen increases of engagement and conversions compared to other types of Facebook Ads.

A second benefit is that each image can direct users to different locations on your website. If they click one image, for example, they can be taken to that exact product.

The third major benefit you get when using the image carousel option on Facebook Ads is that you get to feature three to five images on one Facebook Ad. This allows you to feature multiple products or images, helping to make sure that your one ad appeals to more people, and your chances of getting those clicks and conversions increase.

Screen Shot 2015-06-14 at 5.31.54 PM

Fun bonus: Facebook automatically optimizes your ad for you with what they call “creative optimization,” where they will put the best-performing images and links up front for each person who sees your ad. They do the work for you to put your highest converting images up front, taking some of the work off of you.

Fun bonus number two: Facebook doesn’t charge extra for carousel ads.

Facebook just recently made the image carousel option available for mobile ads, too, so no matter what type of ad you’re running, you can still utilize this feature. As we always mention, if you think this type of ad could benefit you, it’s at least worth split testing.

Recommended Dimensions

Facebook offers recommended dimensions of images and text for optimal performance when using their image carousel on Facebook Ads. These recommendations are:

  • Image Size: 600 x 600 pixels
  • Text: 90 characters (This is what will fit across small screens)
  • Headline: 25 characters
  • Link description: 30 characters

Keep in mind that, as always, your image cannot include more than 20% text on your image, and Faceboko now helps you determine how much text you have with their grid tool.

Facebook also offers a tip about how the recommend getting best results with the image carousel, recommending that you use specific product imagery when targeting returning or high-intent customers, but that you utilize lifestyle imagery with new customers.

How to Create Image Carousel Ads

To create image carousel ads, you’ll start by creating your ad as you normally would—you choose your objective, which in this case, must be either website conversions or clicks to a website.

You’ll fill out the targeting and budgeting information however you see fit, and on step 4: create your ad, you will choose “Multiple Images in one ad.”

Screen Shot 2015-06-19 at 1.02.05 PM

When you scroll down, you’ll see that they automatically have three slots for you to put in images, headlines, and links. You can increase these to five.

Screen Shot 2015-06-19 at 1.10.39 PM
After you enter in all the information, you can preview your ad, seeing how it will appear in all format.

Screen Shot 2015-06-19 at 1.02.35 PM

Recently released for mobile ads, you can now take advantage of the benefits of image carousel ads across multiple platforms and devices.

Final Thoughts

If you’ve got products that are visually striking (or even tangible products that you know would do well on Facebook), using the Image Carousel is a great way to promote multiple products at once while increasing the chance that more users will see the one that will actually get them to click.

To see more about increasing conversions on Facebook Ads, you can see our free Beginner’s Guide to Facebook Ads, as well as read more about our FB Ads Formula, which has quadrupled conversions for members in the past.

 

Have you used Facebook’s image carousel option? What results did you get? Have you used them on mobile? Share your experiences in a comment below!

The Best Times to Post on Facebook for Businesses

When is the best time to post on Facebook for businesses?

This is a question that we get asked all the time. While we’ve touched on it in past articles, with organic reach declining it’s more important than ever to know when your posts will best be seen, and even when users are most likely to engage with them.

So how can you find the best times to post on Facebook? When are those best times?

If you want a lot of eyes on your posts and content, you have to know what times work best for you, and see which of them works best your particular audience.

In this post, we’ll show you our personal data on what we’ve found to be the best times for businesses to post on Facebook, as well as showing you how to your specific best times and how to schedule posts to take advantage of them.

Best Times to Post on Weekdays

Weekdays tend to be among the most popular times to post, and that’s not only because business hours are continuous (so if you’ve got a 9-5 employee working on your social media, they may only post here), but also because social media has become part of our routine.

During the week, there are few times when there won’t be at least some of your users are online if you have a lot of them. The hard part is finding the most concentrated times.

As a general rule, we’ve found that for our audience, posts uploaded at 10am or later tend to perform well. Posting early gives you the edge to still have your post in the Newsfeed later. Activity and our audience’s usage stayed consistent from 10am to about 7 or 8pm on weekday evenings, with peak times occurring often between 3 and 4pm, sometimes with peaks happening in the afternoon. You can see this information in our chart below:

best times to post on Facebook for businesses

Out of all the weekdays, Fridays tended to have the least activity, but they still did ok for traffic, still beating out weekends. That being said, weekends shouldn’t be dismissed, and they have their own best times to post, and their own value. 

Best Times to Post on Weekends

It’s important to keep that in mind when you’re posting on the weekends, your audience’s best times may be drastically different than another Page’s. A college student’s weekend—and the times they’re even awake—are very different than a thirty-five year with a 9-5 job during the week. While our data can help you, you’ll want to check your Insights for your own current best times, which we’ll talk about later on in the blog post.

Come Saturdays, don’t even think about posting early. While our Page Views started getting some views around 8am, engagement didn’t increase until a little later on in the day. After about 9pm on a Saturday though, just about all activity dropped off entirely, so you’ll want to post a few hours before that to still get some hits on your post.

On Sundays activity on our Page didn’t start until 9am. We had slightly more concentrated blocks of activity around 10 am and 4pm. Posting just before these times on a Sunday will be your best bet.

It is important to note that for our data, the most concentrated times with highest levels of activity did not happen at all on either Saturday or Sunday—they happened all on weekdays. That doesn’t mean weekends should be ignored entirely, but it’s good to take note that a lot of your focus and your most important posts should go to busy times during the week.

Best Overall Times for Businesses to Post on Facebook

So, what have we found to be the absolute best times—on the absolute best days—for businesses to post on Facebook?

These times aren’t just good times—these are what we found to be the absolute best times to post on Facebook for businesses.

  • Mondays at 2pm and 4pm
  • Tuesdays at 11am, 1pm, and 3pm
  • Wednesdays at 3pm and 4pm
  • Thursdays at 3pm, 6pm, and 7pm

Fridays, Saturdays, and Sundays all got activity—but not necessarily a lot of it. Friday got the most (with engagement factored in, which our chart doesn’t show), then Sunday, and then Saturday had the least.

If you want to post on Fridays, Saturdays, and Sundays, the best times are:

  • Friday 10am-6pm
  • Saturday 9am-6pm
  • Sunday 10am and 4pm

Again, for reference, here’s what our data provided us with:

best times to post on Facebook for businesses

As mentioned though, these best times work as a great guide line and are fantastic for split testing, but it’s important to be able to tune into your audience and really see what times work best for you, and for them.

Here’s how to do that….

Finding Your Best Time

With the differences in how different users utilize Facebook, it’s up to you to figure out when your best time is to post. These are the times that work best for us, and they’re a great starting period.

Again, to find the best time for your exact page and your exact audience, the best thing you can do is to test out a few posts on each of the suggested times listed above (and a few others, if those don’t work for you).

Your Page’s Insights is the best way to see what’s working for you so far, and to help you find the best times your audience is already active. When you go to your Insights, go to the Posts tab and it will automatically show you when your fans are online.

best times to post on Facebook for businesses

Test a few similar posts at set times over the course of a few weeks and monitor their progress on your Insights post tabs. From here, you can—and should—evaluate for reach (how many people are seeing your post) and number of clicks, likes, shares, and comments on each post individually.

Scheduling Posts Ahead of Time

It’s not enough just to know the best times to post; you actually have to have great content to post in them, and you have to make sure you’re hitting those time slots. One of the easiest ways to do this—to post the right content at the right time—is to create great content ahead of time and schedule it to post later, especially if you’ve got that 9-5 social media marketing employee who doesn’t feel like working unnecessary overtime.

Facebook now allows you to schedule posts and run them at a later time.

To schedule a post on Facebook, you’ll start from your Page’s Timeline. Click on the box where you can upload a new status, and type in your post.
In the bottom corner, next to the Publish button, you’ll see a drop down arrow. When you click it, you’ll have the option to schedule a post.

how to schedule a post on Facebook

It brings you to a screen where you can choose the exact time and date you want your post to go live. After you schedule your post, hit schedule, and you’re all set.

best times to post on Facebook for businesses

I also highly recommend Rignite for scheduling posts and campaigns, especially if you want to repeat the post at a later time or want your posts to extend cross-platform. We use Rignite, and it’s been one of the best resources I’ve got in my toolbox. You can see our Rignite review here to see if it will work for you, too.

 

To see more about being successful with Facebook marketing and Facebook Ads, you can read more about our FB Ads Formula here. You can also see more about how to promote your Facebook Page (without paying to) in this post.

Have you found the best times to post on Facebook for your Page? What time works best for your audience? Leave us a comment and let us know!

 

Take Facebook Ads Off of Facebook with Audience Network Ads

Facebook Ads have proven to be highly effective as an ad platform—once you’ve gotten the hang of it. Some marketers greatly prefer Facebook Ads even to other highly popular platforms like Google Adwords.

Until recently, the only true limitation of Facebook Ads (aside from not always being beginner-friendly) is that these ads only stay on Facebook. While you could reach everyone in their extremely large audience, you could only show them ads on Facebook itself, and never to those who don’t have a Facebook.

Thanks to Facebook’s Audience Network Ads, this limitation no longer exists—you can actually take Facebook Ads off of Facebook entirely. Facebook’s audience network ads were announced and released about a year ago, but Facebook has recently released new tools for publishers to make it easier to create and run these ads.

What are Audience Network Ads?

The idea of Audience Network Ads is to allow Facebook advertisers to extend the reach for their ads. Audience Network Ads allow advertisers to place their ads in other mobile apps—mobile apps that aren’t Facebook. It allows for “the power of Facebook Ads, off Facebook.”

If you have a mobile app, you can advertise for your business with Facebook Ads on it, as well as advertising on other mobile apps.

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Facebook’s Audience Network Ads allows for the same featuring as their regular ads, including options like custom audiences. They started out with only featuring this type of ad when you’re seeking to drive installs or engagement on an app, but with the goal of expanding to more marketing objectives in the future.

In past tests, Audience Network Ads helped the US Navy increase their campaign reach by 33%, which is incredibly substantial when you think about what those numbers are. Rosetta stone digital marketing director TJ Hunter echoed this, noticing that these ads were highly successful in driving users to install their mobile app and reducing cost-per-impression by 40% while reaching users whose engagement and likelihood to purchase was 30% higher than “comparable” platforms.

 

The New Tools and Improvements of Audience Network Ads

For starters, a big improvement in the Audience Network Ads is that the participating apps have increased by 5x since October of 2014. That alone is a pretty massive increase.

Another improvement to audience network ads is the updates to the ads, how they look, and how they function. These updates and tools include:ss

  • Native Ad Templates: These ad templates focus on a natural, integrated placement for your ad that increases conversions, as Facebook’s research determined that banner ads at the top or bottom of screens are typically ignored entirely. These templates are best on native ad best practices. Within these templates, publishers can customize features like font, ad height, background color, and more that make the ad more integrated.

Facebook's Audience Network Ads

  • Native Ad Management Tools: Facebook is also introducing “a new way to manage multiple native ad requests to ensure that the highest performing ad is delivered at the right time to the right person.” The native ads manager will help you “pre-fetch” up to 10 ads at a time and deliver them in “the best order,” making it easier for you.
  • Horizontal Scroll: Facebook developers have found that building and optimizing a horizontal scroll (or “h-scroll”) increases ad engagement, and can increase the number of ads shown. Not surprisingly, they have created a horizontal scroll to fulfill these purposes.

How to Use Audience Network Ads

audience network ads Facebook

Audience Network Ads are like mobile ads—it is a placement option.

Audience network ads are available for all users, and don’t require any extra effort or advanced ad strategies.

To run Audience Network Ads, you simply select “Audience Network” as a placement option for your ad campaign. Like with all other ad placements, you can choose to only run an Audience Network placement campaign, or you can choose to run your ad on all placement options.

 

Final Thoughts

The opportunity to extend the reach of your Facebook ads and actually take your ad off of Facebook entirely is really exciting, especially given the case studies of success (higher engagement, conversions, and reach) that we discussed above.

What do you think about Audience Network Ads? Have you used them? Will you?

To learn more about techniques that can enhance your Audience Network Ads, read more about the importance of ad placement here, and about how to increase overall click-through rates on all of your ads here.

6 Tricks To Increase Click-Through Rates on Facebook Ads

Part of running a successful campaign is being able to increase click-through rates on Facebook Ads. This means that users are engaging with your ad, clicking away to a potential landing page (or wherever else your ad sends them), and are much more likely to convert.

Unfortunately, it can often be difficult to achieve high click-through rates on Facebook, but with these 6 easy tricks, you an increase click-through rates on Facebook Ads with some tweaking to your current campaigns or as soon as you start on your next one.

Here’s how:

1. Offer True Value Mixed with Urgency

This is one of the most important and effective ways that you will increase click-through rates on Facebook Ads. If you offer holds true value in your ad, you’re going to see a heck of a lot more clicks. It sounds obvious, but it’s still something a lot of marketers don’t do.

When a user first sees your ad, whether they realize it or not, their instinctual, unconscious thought is What’s in it for me. If there isn’t an obvious answer to this question, even if they don’t realize they’re thinking it, they won’t click on your ad.

You can offer value in a lot of ways, and one of the most common ones is by highlighting special features that come with your ad and product. A lot of times this can mean a sale. A sale is fantastic because it offers value while creating a sense of urgency, especially if you’ve got “two days left!” tacked on in the copy somewhere.

increase click-through rates Facebook Ads
This ad creates value by offering free items in addition to free shipping. It creates urgency by telling you they’re only offering this for a limited time.

That bit of urgency creates extra value in that your offer only stands for a certain amount of time. And that increases click-through rates.

2. Use Great Images

The image is what will initially capture the user’s attention and get them to read the text (and your offer). Because of this, the image you choose for your ad matters a great deal. To see our blog post on how to create or choose eye-catching images for Facebook Ads, click here. This post gives a great deal of insight on different types of images that work best for Facebook Ads.

While some advertisers go for the image that jumps out at users (and depending on your target audience, that may be the way to go), some marketers have found that choosing images that blend in with the rest of Facebook had higher conversions and click through rates.In this case, you’ll have to test out a few images for yourself to see what converts best and increases click-through rates the most with your specific audience.

3. Keep Text Concise but Interesting

If there’s too much text, it’s too much work for most users, and they’ll scroll away instead of clicking.

You only get so much text on your Facebook Ad, especially if it’s in the right hand side column. You need to make the most of it. You want your copy to be concise—short and sweet—but also interesting and descriptive. Hit the major points, and always make sure you have a call to action, like “Shop our 20% off sale, only 2 days left!”

increase click-through rates on Facebook Ads
You’ve got the call to action– Shop Boots– and can immediately see the benefits of a sale and free shipping, all in one quick glance.

As always, it’s crucial to make sure that your call to action is prevalent, and that you’re the text matches your offer, image, and landing page.

4. Use the right targeting

This one is pretty self-explanatory. If you want people to click on your ads, you need to be showing your ad to the right people. If you get your content in front of the right target audience, you’ll be a lot more likely to see higher click-through rates.

To learn more about targeting on Facebook Ads, click here.

5. Split test

When you split test your ads, you have a good chance of increasing click-through rates just by seeing what works best. Even changing one aspect at a time—whether it’s the image, the offer, the text, the placement, or the targeting—can help you determine what your audience best responds to, and even who they are.

Split testing is so important, and should never be ignored, no matter how high your current click-through rates are or how much profit you’re bringing in.

 

Ad that appears in the newsfeed.
This ad has a different picture and copy than the ad below.
click through rates for Facebook Ads
The ad above, in addition to different images, emphasizes “vintage engagement rings,” while this one focuses on “ethical engagement rings.”

Part of the reason split testing is so important is because even with a great campaign, you will, inevitably, need to change it up.

Which brings us to trick number six…

6. Change it Up

Even if you have a really successful campaign, you still want to change things up every now and then. It keeps things exciting and fresh, and having new campaigns that users haven’t seen before is important to keeping click-through rates high and even increasing them.

One of the easiest ways you can do this is just by changing the image—the image, again, is what initially catches a user’s attention, so if they’ve seen the same ad before again and again, it may have lost it’s allure. To increase click-through rates and get them to click, you need something new.

To monitor how many times people are seeing your ad, you can check the frequency score for each ad campaign. This tells you how many times the same users are seeing the same ad. The higher it gets, the less likely they are to click, decreasing your click-through rates. If you start having a high frequency, it’s time change or end that particular campaign.

If you’ve found your target audience, there’s no reason to change it (aside from some split testing).

New offers can also send click-through rates skyrocketing. Instead of a percentage off a certain product, you could offer a site-wide sale, new items, or “buy one get one half off.” Even if it’s really not all that different, changing it slightly can push users over the edge to click—and to purchase.

 

What do you do to help your click-through rates stay high? Which of these tricks do you think will help you the most? Share your knowledge and experience in the comments below!

 

To see more about how to increase conversions on your landing pages once you get those clicks, click here.

How to Get a Free Coupon for Facebook Ads

Facebook Ads can get expensive pretty quickly. There’s no secret about that. And with organic reach continuing to decline with the most recent algorithm update to the Newsfeed, there’s a good chance that that bidding prices may increase as more marketers start using the system.

Even though Facebook Ads is expensive, there are plenty of ways to decrease the overall cost. One if these methods is by focusing on the new relevance scores.  Another is by finding and taking advantage of coupons and credits for Facebook Ads.

How To Get a Free Coupon for Facebook Ads

Believe it or not, there are multiple ways you can get free coupons for Facebook Ads (and you can take advantage of them all!). You can get them by:

Purchasing a hosting package from GoDaddy: Technically this one isn’t really free, but it still comes at a discount. If you purchase a three month WordPress hosting package from GoDaddy (which costs $12), then you get a $50 Facebook coupon in return. Even if you don’t necessarily need the hosting site but you know that you’ll use Facebook Ads, you’re getting $50 of advertising for only $12. A worthwhile investment.

To find out more, you can click here, where they are also offering Google Adwords and Yahoo search credits. Depending on what promotion they’re offering (and it does change), they may only have Facebook Ads credits or Google Adwords credits or Yahoo search credits, but it’s always worth taking a look at.

Finding a reseller of coupons from a Fiverr promotion: The Fiverr promotion is now over, but there are still plenty of people selling their unused coupons that they don’t want. They’re often selling them for cheap, for around $5-$15. Just as there are coupons from Fiverr floating around, there are coupons from other promotions that may be out there, too. Just be careful where you get them from, but they’re worth looking for if you’re interested.

Signing up for Facebook Go: Facebook Go is a great new tool Facebook recently released that allows marketers who spend a certain amount to get personal help from a trained Facebook Ads expert.

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In addition to the benefits of taking advantage of this awesome opportunity (helping to get the most out of the money you do spend), when you go through the Facebook Go program, you’ll get a $50 ad coupon. You can sign up for Facebook Go here.

Getting credit from Bing/Yahoo!: This doesn’t get you a Facebook Ads credit but it gives you a Bing search engine credit, so I thought I’d throw it in our list and give it a mention for anyone interested. If you want to request your coupon to get started (which I’m guessing is largely there to get people to use Bing Ads instead of Adwords), you can click here.

While these are the current ways (that we know about) to get free credits and coupons for Facebook Ads, there are always new promotions cropping up—including those from Facebook itself. If you keep your eye out, they’re not hard to find, and often very easy to take advantage of.

Keep in mind that there are plenty of places that promise $50 or $100 in Facebook credits for only a small fee. A lot of these are spam, junk, and/or a rip-off. Just because you find something that seems like a great deal doesn’t mean that it is. It is the internet, after all, and we all know how that goes.

How To Get The Most Out of It

Some people look at free Facebook Ads credits as a chance to run campaigns that don’t have to be successful, since it is, after all, free money. But if you have $50 that you can use for free advertising, wouldn’t you rather get the absolute most out of it that you can? I know I would.

Getting the most out of your Ads campaigns can certainly be challenging, as the system is complex. That’s why we’ve got our Beginner’s Guide and our popular and highly-praised FB Ads Formula. If you haven’t gone through either program (and the beginner’s guide is completely free!), make sure you do, as both are great resources that help to increase ROI quickly.

If you really want to make the most out of every penny you spend on Facebook Ads (including the money you don’t get from free Facebook Ads coupons), you can sign up for FB Client Machine.

FB Client Machine, as mentioned above, not only comes with a free facebook ads coupon, but it teaches you how to get the most out of your money. It comes with the promise of teaching you how to get businesses calling you for only $5 spent on Facebook Ads. Multiply the amount spent by 20 and you’ll have your phone ringing off the hook. This is still a new product that hasn’t launched yet but it’s one Ryan is contributing to and working hard on. We’ll give you all the new information as soon as it’s available.

Have you redeemed or acquired your free coupon for Facebook Ads yet? Do you know of any other ways to get free coupons for Facebook Ads? Let us know!

To make the most out of the money you save on Facebook Ads, make sure you learn about maximizing ROI with our FB Ads Formula.

Protect Your Page: How to Remove Fake Fans

It’s no secret that having fake fans on Facebook is bad for a lot of reasons, and that Facebook is penalizing and targeting fake likes.

Unfortunately, not everyone knew that fake fans could hurt their Page when they first signed up and purchased the now-notorious fake likes. Some think that it’s a legitimate marketing strategy, and others think it’s worth the risk.

The good news is that if you’ve purchased fake fans and fake likes on Facebook, it’s not all over for you and your Page. It is possible to remove them. It can be kind of a pain, but you can do it.

If you have fake fans and likes on your Facebook Page (and it’s possible to have them even if you didn’t purchase them), then you’ll want to remove them immediately.

Why You Want to Remove Fake Fans on Facebook

Fake likes (and the “fans” behind them) on Facebook are tempting. I completely understand the allure—you spend $100, you get 10,000 likes, and your Page looks popular and exciting.

Unfortunately, this is hardly the reality of the situation. While you will see a big increase in the number of your fans, fake likes have a hugely detrimental effect overall.

We’ve talked a lot about why fake likes are bad in the past, particularly in this post here. For those who haven’t read about it yet and want a quick rundown, here’s the gist of why fake likes aren’t good:

Facebook uses an algorithm called EdgeRank to prioritize different Pages’ reach in users’ Newsfeeds. As we all know, organic reach is declining, and most users only see a small amount of what Pages post on their own timelines.

Part of how EdgeRank determines your priority and how much your posts get seen is by engagement, which is actually weighed pretty heavily. What this means is that if you have a large number of fans (say, perhaps due to fake likes) but relatively low engagement, your reach is going to decline even further, keeping your real fans from seeing the content you post—content they actually want to see.

One thing to always remember is that fake fans will almost never give you any kind of engagement. Most fake likes are just that—entirely fake, and are profiles created just to go through and like Pages, all available for purchasing.

One thing to take note of: just because you haven’t purchased fake likes and fake fans doesn’t mean that your Page doesn’t have any. Some of the more “high-quality” sites that sell fake likes will also like other Pages to help bolster up the profile to make it seem more real. Ultimately, with these profiles being fake, there’s no hiding it. Keeping an eye out for any profiles that flag your interest on your Page can help you detect them if they’re there.

How To Remove Fake Fans on Facebook

Particularly if you have a lot of fans but really low engagement and you know you have fake fans, you want to find them and remove them immediately. It does take some work, but in the long run, it’s exponentially worth it.

To remove fake fans and fake likes on Facebook, just follow these easy steps:

1. Find Them: It makes sense that this is the first step in deleting fake likes. You have to find them in order to remove fake fans.

In order to see a full list of your fans, you’ll start at your Page. On the right hand side, you’ll see a tool bar that says “This Week” and displays the number of new likes you’ve gotten, the post reach, and videos watched. This will help you quite literally find them on our friends list.

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Actually identifying them is a bit harder, and there’s no perfect way to 100% know for absolute certainty that you’re definitely looking at a fake fan. But there are some common characteristics to look for, and these are often highly reliable and very telling (not to mention relatively easy to spot). They include:

  • They have an extremely long list of likes—and we’re often talking thousands of likes. Sometimes they make sense (someone interested in football and Peyton Manning, for example) and sometimes they don’t (someone who has Pages likes for hunting next to eating vegan).
  • Their personal information seems off. Has someone liked your Page who is not anywhere near your audience? Does the information you can see on their Page seem a little fishy?
  • The “fan” is from a country where fake likes commonly hail from. While there are thousands and thousands of legitimate users coming from these countries, most fake likes tend to come from Brazil, Chile, India, Indonesia, Bangladesh, and the Philippines.

Because most fake likes tend to come from the countries listed above, in order to start flagging fake likes quickly, you can search your fans with geography targeting (using Facebook’s Graph search) to see if you have any likes from them quickly.

2. Report Them: Once you’ve found them, you want to report them. This is really more recommended than an actual step. It helps Facebook to flag down fake accounts and get rid of them, and in the long run it can help other marketers, too (especially the ones who never paid for the fake likes and ended up getting them and then getting affected by them in collateral damage).

When you’re looking at their profile, if you scroll over to the right side of the cover photo, you’ll see an option for a drop down menu. Here you can report or block the user. If you can tell it’s a fake profile, hit report, and proceed to the next step.

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3. Remove/Block Them: You’ve reported them, and now it’s time to get them off your Page.

Go back to their listing as a fan on your Page, and choose remove. This takes them off the list of your fans. By going back to the list, you’re making sure that you’re removing them from your Page, and not blocking them from the standpoint of your personal profile.

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This is often effective enough to get rid of fake likes and Screen Shot 2015-04-29 at 4.01.52 PMScreen Shot 2015-04-29 at 4.01.52 PMfake fans; since they’re fake, they often won’t notice you’ve deleted them and won’t be back. If you’d rather be safe than sorry, however, you can see how to block or ban them completely here.

Final Thoughts

If you have fake fans on Facebook, it’s definitely time to remove them if you haven’t already. If you don’t, you risk decreasing your reach further and having a lower priority given by Facebook.

Even if it means you’re losing out on fake fans you purchased, it’s a larger investment to remove them before it backfires on you. Facebook is removing fake likes on their own—it’s best to get rid of them yourself so you don’t get penalized if you’re losing them either way.

Don’t forget, fake fans and fake likes can still affect you directly even if you haven’t purchased any. It never hurts to check your Page’s list for them every so often.

 

Have you ever purchased fake fans on Facebook? Have you made sure to remove fake fans from your Page? Let us know what you think.

 

For more information about why fake likes are far from ideal here and more about how Facebook is killing the likes on their own here.

 

Get Rid of Unwanted Facebook Notifications For Good

Tired of annoying, unwanted notifications on Facebook constantly popping up? Whether it’s from that group from college you don’t follow anymore or a status you regret commenting on, a lot of times we end up getting pinged with notifications about things we don’t really care to be notified for. Especially with how much time and effort we put into social media, this gets old really fast.

Fortunately, it’s a lot easier than you think to get rid of unwanted notifications on Facebook—it just takes a few clicks, and there’s a few ways of going about it, depending on what you want to filter out. They’re also flexible, so you can go back and change your mind to enable the notifications at any time if you want.

Ready to never be annoyed with unwanted Facebook notifications ever again? Let’s get started.

Unwanted Group Notifications

This one is something that, for a while, drove me a little crazy. I joined a few professional groups on Facebook to help me network and learn. I was really excited about this, and more than happy to see the content in my Newsfeeds. I was less than happy to get a notification (and an e-mail) every time someone posted in the group.

It’s easy to disable these notifications, and there’s two ways to do it.

The first method to go about disabling these notifications is the same way you can disable all types of notifications (events, game invitations, etc)—you wait for a notification from the group to pop up.

When you’re viewing the notification, if you hover over it, you’ll see an “X” and a small dot. If you click on the dot, it will just mark the notification as read. If you click on the X, you’ll get the option to disable notifications or to see fewer notifications from that group (and only that group, not all groups).

unwanted notifications on Facebook

The second way to disable unwanted group notifications is to go to the actual group. At the top of the page, on the right hand side of the cover photo, you’ll see some options where you’ll notice that you’ve “joined” the group, and you’ll see a clickable button for notifications.

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If you click on it, you’ll see that you can choose what notifications you want to get from this group. You can choose to get notifications for all posts, the highlights (most popular/important), just posts from your friends, or no posts at all.

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Unwanted Game/App Invites

How many invitations have you gotten this week to play Candy Crush? Remember the good ole’ days of Farmville? Yep. You and me both.

The best way to turn off these notifications is to wait to get invited, get the notification, and click the reliable “x” that keeps you from being invited again.

As for really annoying app invites, if you want to get rid of them entirely (and not just get rid of the notifications) you can block out entire apps.

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To do this, you’ll go to “blocking” under the settings page. You can scroll down to “block apps” and block whatever apps you never want to be invited to participate in again.

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Turning Off E-mail Notifications

Not only do we get hit constantly with unwanted Facebook notifications, we get hit with the unwanted notifications through our e-mail addresses, too.

To disable e-mail notifications, you’ll have to go to the drop down menu in the top right hand corner and go to your settings.

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Once you’re in your settings, go to the left side navigation bar and click on “notifications.”

You’ll see an option for e-mail notifications. Click on it.

You can then choose to disable or enable whatever e-mail notifications you’d like.

Unwanted Status Notifications on Specific Statuses

There are some really big events that we see happen on Facebook all the time—people graduate, get new jobs, get engaged and married, have a child (or adopt an insanely cute puppy), or even just post a really crazy picture. You comment on this picture, followed by all of that person’s two thousand friends. You get notifications each time someone comments, and you kind of regret commenting in the first place.

Sound familiar? Yep. We’ve all been there.

Fortunately, it’s really easy to turn off notifications for a status you commented on.

When you get a notification for the status, hover over that always-reliable “x” and choose the option to turn off notifications for that status.

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Disabling Unwanted Facebook Notifications For Mobile Devices

Now that Facebook and Facebook Messenger are two apps on most people’s phones, it’s important to know how to disable mobile notifications for each if you decide you don’t want your phone to light up every time someone sends you a message or likes your status.

While this partially depends on the type of phone and device you have, it’s easy to do no matter what.

For disabling notifications on Androids, apple devices, and windows devices, click here.

 

Easier than you thought, right? It sounds silly, but making sure you’re only getting the notifications you want can be important and time-saving, and it really matters when you’re doing business on Facebook, too.

 

Do you have any notifications disabled on Facebook? Do you get notifications on your mobile devices? Leave a comment and let us know!

Everything You Need to Know about Facebook’s Topic Data

Continuing with their consistent updates, Facebook has announced another great feature to help marketers and advertisers better understand and connect with their audiences (which is good for everyone, the audiences included). This new feature is called topic data, and it was announced in March.

The goal behind this new feature is to make marketing content more relevant for users and more effective for marketers.

What Is Facebook’s Topic Data?

Topic data is going to compile information for marketers about what audiences are saying about all kinds of topics. Marketers will be able to really see what audiences are saying on Facebook about events, brands, subjects, activities, and more. They will get this insight all while users’ personal information is kept private.

The examples Facebook provided regarding topic data include:

  • A business selling a hair de-frizzing product can see demographics on the people talking about humidity’s effects on their hair to better understand their target audience.
  • A fashion retailer can see the clothing items its target audience is talking about to decide which products to stock.
  • A brand can see how people are talking about their brand or industry to measure brand sentiment.

To do this, Facebook is partnering with DataSift, with the focus of turning “data into insights.”

What This Means

In creating topic data, Facebook is focusing on taking data that was previously only available in case studies and sample sizes (often too small to be truly accurate), and applying the idea to gather data from all of Facebook’s content. That’s a much larger (and often accurate) sample.

Facebook's topic data
Image from Facebook.com

 

This data was only available before from third parties, and it was often expensive for marketers to get their hands on. This isn’t the case anymore (or at least it won’t be soon).

As marketers, we will be able to utilize this information to hopefully create high-value, relevant content for our audiences, both on our Pages and on our Ads.

This information will be useful not only for marketing on Facebook, but for marketing off-Facebook as well. You’ll be able to take this information and apply it to other social media platforms as well as your entire marketing strategy overall.

Our Predictions

As of right now, Facebook’s topic data is only available to select Facebook marketers, like most of new features are when they first get rolled out. We don’t have any set time frame that the majority of Facebook marketers could expect to get access to it, only that Facebook’s plan is to “iterate on topic data thoughtfully and deliberately, and [is looking] to expand it and its availability at a later date.” Because of this, we only really have predictions about the affect it could have.

Until topic data is more fleshed out and developed (and, yes, available to us), we won’t know for sure, but I’m guessing it’s going to be a massive deal and it will be a heck of a lot of help to a lot of marketers.

While this won’t make up your entire targeting strategy for you, it can help you redefine or perfect it, and it will be able to help you create content for your ad that is most relevant to your target audience. Both of these things will only be good.

 

We’re excited to get our hands on topic data, but what do you think? How do you think it will affect both our content marketing and our Facebook Ads?

To see more about how to improve your ad content and strategies, you can find out more about our FB Ads Formula here.

FB Ads Formula
Our FB Ads Formula has helped businesses and entrepreneurs go so far as to quadruple their ROIs.