Blog

Our thoughts on the latest digital marketing strategies.

Make Purchases Directly on Pinterest with New Buyable Pins

Some exciting news has recently been announced for online businesses, or businesses who do any amount of ecommerce work. Pinners will soon be able to purchase directly from Pinterest, not even needing to go off-site. Pinterest—a popular social media platform resembling an online scrapbook for wishlists, recipes, and a variety of other assorted interests— is Read more about Make Purchases Directly on Pinterest with New Buyable Pins[…]

Increase Site Traffic with a Website Card on Twitter

We don’t always talk about Twitter much on this blog, particularly since we focus on Facebook Ads, but Twitter itself is an important social media platform (one we recommend all businesses have) that increases exposure and potentially traffic to your site. Twitter as a marketing platform offers a great deal of value. The very nature Read more about Increase Site Traffic with a Website Card on Twitter[…]

7 Common Mistakes Bloggers Make That Kill Their Blog

Setting up, maintaining, and running a popular blog isn’t as easy as it sounds. In addition to doing everything right, you have to make sure you don’t do anything wrong. There are 7 common mistakes bloggers make, most of which end up killing their blog—sometimes before it ever even really gets started. 1. You Don’t Read more about 7 Common Mistakes Bloggers Make That Kill Their Blog[…]

Take Facebook Ads Off of Facebook with Audience Network Ads

Facebook Ads have proven to be highly effective as an ad platform—once you’ve gotten the hang of it. Some marketers greatly prefer Facebook Ads even to other highly popular platforms like Google Adwords. Until recently, the only true limitation of Facebook Ads (aside from not always being beginner-friendly) is that these ads only stay on Read more about Take Facebook Ads Off of Facebook with Audience Network Ads[…]

6 Tricks To Increase Click-Through Rates on Facebook Ads

Part of running a successful campaign is being able to increase click-through rates on Facebook Ads. This means that users are engaging with your ad, clicking away to a potential landing page (or wherever else your ad sends them), and are much more likely to convert. Unfortunately, it can often be difficult to achieve high Read more about 6 Tricks To Increase Click-Through Rates on Facebook Ads[…]

How to Get a Free Coupon for Facebook Ads

Facebook Ads can get expensive pretty quickly. There’s no secret about that. And with organic reach continuing to decline with the most recent algorithm update to the Newsfeed, there’s a good chance that that bidding prices may increase as more marketers start using the system. Even though Facebook Ads is expensive, there are plenty of Read more about How to Get a Free Coupon for Facebook Ads[…]

Protect Your Page: How to Remove Fake Fans

It’s no secret that having fake fans on Facebook is bad for a lot of reasons, and that Facebook is penalizing and targeting fake likes. Unfortunately, not everyone knew that fake fans could hurt their Page when they first signed up and purchased the now-notorious fake likes. Some think that it’s a legitimate marketing strategy, Read more about Protect Your Page: How to Remove Fake Fans[…]

Get Rid of Unwanted Facebook Notifications For Good

Tired of annoying, unwanted notifications on Facebook constantly popping up? Whether it’s from that group from college you don’t follow anymore or a status you regret commenting on, a lot of times we end up getting pinged with notifications about things we don’t really care to be notified for. Especially with how much time and Read more about Get Rid of Unwanted Facebook Notifications For Good[…]

Everything You Need to Know about Facebook’s Topic Data

Continuing with their consistent updates, Facebook has announced another great feature to help marketers and advertisers better understand and connect with their audiences (which is good for everyone, the audiences included). This new feature is called topic data, and it was announced in March. The goal behind this new feature is to make marketing content Read more about Everything You Need to Know about Facebook’s Topic Data[…]

How to Host a Facebook Contest Without Like-Gating

While there are a lot of reasons and ways that businesses and Pages host contests on Facebook, one fact remains consistent: there is a lot you can gain by doing so, especially when you’ve got the right tools in place. For a long time Facebook contests were used predominantly to get likes on a Page, Read more about How to Host a Facebook Contest Without Like-Gating[…]