How to Use Facebook Lead Ads

How to Use Facebook Lead Ads

It's called Facebook Lead Ads. Now, I've been known for a while for generating leads on Facebook. So naturally, I needed to dissect this new feature on the ads platform. So, it was time to watch the video: (You can click the video image to be sent to their official page.) Okay, great. So we can get data straight from Facebook users and have it for ourselves to market to. It looks something like this process:   Real World Case Studies Using Lead Ads “Initial tests on ... READ MORE

5 Ways to Generate Leads on Instagram

Do I Really Need Instagram? Before we jump head first into generating leads on Instagram, let's first talk about why Instagram matters. "There's already a ton of social media networks, why do we need one more?" - I hear this quite frequently. I'm sure you do as well or maybe have even said it. Heck, I may have said it a couple of times myself. As someone who is approaching 30, I just don't see the point in certain social media networks younger people are using like Snapchat. I used to ... READ MORE

3 Common Facebook Ad Mistakes & How to Fix Them

I've been helping many marketers over the past couple years with their Facebook ads. I've gone through a number of accounts looking for what was done wrong and how to correct it. You can say I have some personal experience to share with you on this subject. This just isn't another cut and dry blog post out for SEO value. (Or at least I hope it won't read like that!) Here are the top three mistakes I see: #1 - Targeting #2 - Copy & Images #3 - Funnel Ok, so let's tackle one at a ... READ MORE

7 Tips to Market Your Brand on Instagram

Instagram, like Pinterest, is relatively new to the social media world, but it’s proven itself to be a great resource for marketers. Instagram even surpassed Twitter in the number of active users, despite the fact that Twitter is significantly older. Considering Instagram is owned by Facebook, this probably won’t come as much as a surprise. Since it’s also owned by Facebook, Instagram is powerful not only on it’s own, but when used in conjunction with Facebook, too. That being said, this ... READ MORE

What You Can Learn from Twitter’s Audience Insights

Twitter has taken another note from Facebook, mimicking Facebook’s Audience Insights and releasing their own. Twitter’s Audience Insights is just as valuable as Facebook’s, and provides a lot of great information about how makes up your audience and how to best connect with them. At the moment, we don’t really recommend Twitter Ads in general (depending on your specific audience and niche, this can be different for you) due to high costs. That being said, using Twitter itself as a free ... READ MORE

Increase Clicks with 3-D Image Carousel on Facebook Ads

Facebook Ads offers several unique features to help marketers increase their conversions, and their image carousel option for their ad system is a good one. Facebook’s image carousel option for Facebook Ads allows businesses to advertise multiple products with just one ad. Users can scroll through different images that appear on just one ad.      Facebook’s option for image carousel ads have recently been opened up for mobile ads, too, so we figured now was a good time to go over why you ... READ MORE

Facebook’s Place Tips: A Valuable New Tool for Local Businesses

With the whole world going mobile, Facebook is making sure to keep up. Facebook has recently announced and started releasing Place Tips as a way for local businesses to better connect with their target audiences. Place Tips can be a huge asset for local businesses looking to promote themselves, especially to nearby users. Place Tips are still in the early process of rolling out, only available to businesses with a Bluetooth Beacon and users with the latest version of an iPhone app, but it’s ... READ MORE

7 Easy Ways to Promote Your Business on Pinterest

Pinterest is one of our most-recommended social media sites to get started with for all businesses, so knowing how to use it is important. Thanks to Pinterest’s continually growing user base and activity levels, it’s getting more and more important to promote your business on Pinterest. Especially now, with the exciting new buyable pins coming out, Pinterest has proven to be an up-and-coming juggernaut in the world of marketing. To make sure you make the most of Pinterest as it’s available ... READ MORE

The Best Times to Post on Facebook for Businesses

When is the best time to post on Facebook for businesses? This is a question that we get asked all the time. While we’ve touched on it in past articles, with organic reach declining it’s more important than ever to know when your posts will best be seen, and even when users are most likely to engage with them. So how can you find the best times to post on Facebook? When are those best times? If you want a lot of eyes on your posts and content, you have to know what times work best for ... READ MORE

Make Purchases Directly on Pinterest with New Buyable Pins

Some exciting news has recently been announced for online businesses, or businesses who do any amount of ecommerce work. Pinners will soon be able to purchase directly from Pinterest, not even needing to go off-site. Pinterest—a popular social media platform resembling an online scrapbook for wishlists, recipes, and a variety of other assorted interests— is a relatively new platform, but a frequently used one. Its ad platform is also climbing the ranks, first with their Promoted Pins, and ... READ MORE