6 social media tools for any size businesses

Social media has become an essential part of the online marketing platform because of its large user base, unique user experience, and ability to interact with existing and potential customers. It is more essential now than ever to use tools that give you insight into your visitors, collect data that helps you improve your social media efforts, and make your marketing efforts more time efficient. We’ve assembled a list of 6 great social media tools that will make this job easier.

Tool #1- FollowerWonk

This tool lets you search Twitter bios, compare individual users, analyze followers, track followers and sort followers. It has an analytics part that lets you identify your followers, know where they are located, and know when they tweet.

The “compare users” lets you see what followers the comparison group has in common and tells you how many of their followers are unique to only them. It also displays a summary of the user’s Twitter profile including followers, days on Twitter, percentage of retweet, percentage of @tweets, and percent of URL tweets. When you compare Twitter accounts it will tell you what accounts follow both users and which ones are unique to a user. This way you can find similarities and target newly discovered Twitter users. All of this information is very useful when comparing your twitter presence to that of your competition’s.

The Track Followers displays an interactive graph that tells you how many new followers and lost followers you got in a day by just moving your mouse over it. It also gives you a plus or minus net follower gain or loss. A bar graph breaks down your follower gain and loss based on the days the event happened.

Another great feature that you can use the analyze tool to segment your followers by most influential, how active a user is, followers that tweeted most recently, account age of followers, and the default language of your followers.

Use this If your social media strategy relies heavily on Twitter. Twitter is an incredible tool and every social media strategy should include a comprehensive Twitter plan.

Tool #2- Hootsuite

Hootsuite is one of the most popular social media management systems out there. You can manage every single social media account while posting material for each account or at the same time. Use the analytics part of the platform to determine which type of social messages drive the most traffic on each social media outlet.

With Hootsuite you can target Facebook audience based on age, country, gender, interests, and relationship status, education level. With your social media platform specific news feed, you can customize the three columns to display something. For example, in my Facebook news feed I made it to show the wall posts, events, and status updates. You can even assign certain team members to be in charge of one stream.

Hootsuite targeting options
With a click of a button you can select different targeting options depending on your target audience. This should improve your click through rates.

 

You will be able to schedule your posts and use the analytical information that Hootsuite provides to determine when the best time to post is for each social network. It allows you to filter according to your location. You can search for keywords and phrases which makes working in a group or as a team much easier

Can assign certain team members to be in charge of a specific stream. You can create teams and departments very easily, give people certain permission levels, require approval before publishing certain content, and receive notifications when a member of your team responds to messages. This last feature is especially useful in avoiding sending duplicates and allows you to focus on the issues that matter and are occurring at the moment.

Works with your smartphone through a mobile app. You can keep track of your social media campaign and engage with users at all times without needing a laptop or desktop. You can start using Hootsuite for free but you can only integrate 5 profiles and you will not be able to use the Team Member option. Hootsuite is also compatible with other software such as SalesForce, Zendesk, and Marketo.

Tool #3- Tribber

Tribber is a social blogging community that uses other social media outlets. You can search for a keyword and in the stream part will show you the latest posts that match your search. If you find something interesting or want others to know about it, you have the option of following the user and sharing the post. You can follow tribes that interest you called tribes. When you join a tribe you are just an observer and not an active participant. When you follow a tribe, that tribe’s members posts will automatically show up in your stream. You can share other people’s posts, engage with the tribe’s members, and comment on the posts. The Chief of the tribe can promote you to a full-fledged tribe member. This means that all of your posts will appear in full-fledged member’s stream and observer members as well. Those individual members will then have the option to share your posts with their followers, and this is where the true power of Triberr is shown. By creating and joining groups you can greatly increase your social media presence and reach.

For example, lets say you and your friends decide to make a tribe. All 5 of you have different amounts of Twitter followers but it averages out to about 175 Twitter followers each. The total amount of followers for the group would be 875 Twitter followers. This means that each of your posts could have a potential reach of 875 Twitter followers.

Another great feature that Triberr has is what it calls “Bonfires”. A Bonfire is basically a community forum where members can interact with other people outside of their tribe. You can ask questions, get the latest news about Triberr, and organize meetups.

If you are a successful or popular blogger, Triberr gives you another way to monetize that. You can participate in an “influencer marketing campaign”. Influence marketing is when companies or brands hire bloggers to promote their brand, product, or service. A familiar example of this is when brands hire celebrities to endorse their product. After the Beijing Olympics, Michael Phelps was in what seemed almost every commercial. Brands where using his popularity and reach to influence a larger quantity of people than they normally could. As a brand ambassador you will be working with a campaign tribe and company for at least 4 weeks, expected to write 3-4 posts per month, and be compensated around $300/month. What makes Triberr unique and very effective is that every time you share a post, every member in your campaign tribe is forced to share it on Twitter, Facebook, Pinterest etc. Triberr is great for increasing traffic to your traffic, monetizing your blog, gaining social proof, and did I mention its FREE.

Tool #4- Bit.ly

Bit.ly was established in 2008 and became popular very quickly on Twitter after it became the default URL shortening service used. Bit.ly shortens over one billion links per month.

With Bit.ly you can also shorten branded domain names. This ensures that any sharing will include your branded domain name and promote your brand simultaneously. When your brand or company tweets a link of their latest news or product, you can brand that link.

Another feature is the ability to customize the second half of the link and optimize them for higher click through rates. You can educate your audience about the information they will get when they click on the link by customizing it. This way a user can decide if they are interested in your link or not based on the name. The more relevant the customized part of the link is to the information that the user thinks he will be getting, the higher the click through rate.

It has a real time media map ranks the most popular news sources in each state and displays real-time shares from those 40 publications on the map. You can select from 4 different media types including newspapers, TV and radio, magazines or online only. You can also select a specific state and see what news outlet is most popular in that state.

With all of this potential data that Bit.ly could potentially provide, the reporting and analytics makes everything easy to understand.

bit.ly analytics
This is an example of what the analytic dashboard looks like.

 

It tells you the total amount of clicks, tells you which links have the most clicks on them and provides you with two additional graphs. The first is a Trend graph, which displays the number of links you have posted over the past 6 days, and also shows the amount of clicks corresponding to those 6 days. The other graph displays the Organic link activity for the past 6 days.

Another great feature that makes Bit.ly attractive for Internet marketers is its ability to integrate with other popular software and website content platform. This includes SalesForce, Hubspot and Sprout Social to name a few.

Tool #5- Feedly

Feedly is one of the best tools to keep track of your favorite blogs all in one place. You can search for sites and add them to your Feedly reading list. It will then display all of those sites recent blogs posts. You can click on the individual posts and in one click it will take you to the original website. This is especially useful is you are constantly reading the same blogs such as different marketing blogs. By posting useful and informative comments on other people’s blog, you can generate awareness to your own blog. Following the end of Google Reader, Feedly gained about 500,000 new followers in 48 hours.

Feedly lets you comment on different posts and interact with different communities. Its minimalistic design makes Feedly very aesthetically pleasing, which makes the overall experience that much better. You can organize your news feed in a text-only list or in a more visual way. You can choose the presentation style on your homepage by just clicking on the gear icon towards to top of the page. You can select text only, which looks similar to you typical email layout. You can also select a magazine presentation, which displays the default image set with the blog, and has a medium sized blurb under the image. You can also set it to card presentation, and it will display it like a card. It looks very similar to the magazine presentation option, except that the blurb is much more condensed.

Feedly is ideal for people who read the same blogs daily or are looking for a more organized blog reading experience.

Tool #6- Buffer

This social media tool that allows you to preset scheduling times. You can either post things in real time, or buffer them and have the application automatically post it at the next preset scheduled time. You can easily schedule what times and days your posts will go out. You don’t have to pick the days or times for each post, which allows you to focus on being more engaged with your social media audience. This also prevents having “bad posts” because you felt like you needed to post something. If you find something interesting you can add it to your buffer queue and avoid “bad posts”.

Buffer scheduled post
Making scheduled posts is easy with Buffer. This is from my recently created Buffer account.

Buffer also has this very unique feature that allows you to post by sending an email to a user unique specific address. You add the text you want posted in the subject line and then add any links in the message body.

They have also added a new feature that allows you to add tweets to your Buffer while using Twitter. It will also allow you to retweet the old way where you have the username and tweet in quotes. You can tweet the old school retweet right away or Buffer it. This will allow you to share things while giving credit to the original user who posted it, and will allow you to share other people’s viewpoints.

You can connect the following accounts with Buffer:

  • Facebook Pages
  • Facebook Profiles
  • Facebook Groups
  • Twitter
  • LinkedIn Profiles
  • LinkedIn Groups
  • LinkedIn Company Pages
  • App.net Profiles
  • Google+ Pages

The plans vary according to the number of different profiles you want, how many posts can be “buffered” at once, and the different analytical features you get. You can also combine Buffer with your bit.ly account and have your links automatically shorten and become trackable. Ideal for generating traffic through its unique scheduled posting capabilities.

What is a custom audience?

Ever wonder what is a custom audience on Facebook and how to use it?

customaudiencecover

This is what Custom Audience looks like:

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To create a custom audience, go to https://www.facebook.com/ads/manage/powereditor/

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•      Data File Custom Audience

This is an option where you can upload user ID’s.
We are using a software called Social Lead Freak to extract user ID’s from Facebook groups and pages.

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Take a close look on the image above. What if you have a FB Ads training course product? 8,712 Potential customers.  This can generate a very high percentage ROI. Imagine if you have different products like Baseball, Photography, Dog or Cat accessories. There are hundreds of groups for your products or service. All you have to do is choose a product to market. This is where Affiliate Marketing comes in.

The image below shows an example of extracted FB user ID’s.

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•      Create Custom Audience From MailChimp

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For Mailchimp custom audience you can upload the email addresses from your MailChimp email marketing tool. This can be very useful for re-targeting customers. Once you earned the trust of your customers, there’s a big chance for to sell your other products specially affiliated products. Once you have the email list, you can integrate it from Facebook to MailChimp.

What is MailChimp?

MailChimp is an email marketing service provider, founded in 2001. It has 3.5 million users that collectively send over 4 billion emails a month through the service.

•      Custom Audience from your Mobile App

Custom Audiences offer a powerful way to reach your users with our mobile app ads. You can reach mobile users that have taken specific actions within your app, those that haven’t taken a specific action, both, or even percentages of users taking actions with just a few steps.

For more information about Custom Audience from your Mobile App, see this link: https://developers.facebook.com/docs/ads-for-apps/mobile-app-custom-audiences/

 

•      Custom Audience from your Website

FB marketers mostly name it as WCA. This feature allows you to target Facebook users who previously visited your site. It collects unique Facebook user ID’s and from your website then use it when ever you want.

Take a closer look on this screenshot:

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23,3005 Potential customers who visited your website for the past 30 days. These FB users are your potential customers to your products or services and this can be very useful for re-targeting. Let’s say you have a new affiliate promotion and you want to re-target your previous customers who visited for your site. This can generate a high percentage of ROI.

It’s one more way to reach an incredibly relevant audience. You can target fans organically. You can target your email list or other offline customers through Custom Audiences. And now you can reach people who may not be either an offline customer or a Facebook fan, but who visited your website.

Another very cool benefit is that you can isolate specific visitors within these Website Custom Audiences. So you can focus only on those who visited a specific page or section of your site, or those who visited pages that included a particular keyword in the URL.

For more information about Website Custom Audience, see this link: https://developers.facebook.com/docs/reference/ads-api/custom-audience-website/

So how are you using custom audiences?  Are you getting 300-400% ROI using custom audience just like us?

How much does Facebook Ads cost?

Facebook ads is affordable. In most cases running around 10 cents and other ads cost 75 cents per click. In real word of marketing, what’s more important is how much you’re earning for every time you get a click. We call it EPC.

adcost

What is EPC (Earnings Per Click)

Earnings per Click (EPC) is a mathematical formula used to determine the commissions earned per click in online advertising. It can be calculated by taking your commissions and dividing it by the total number of clicks. The formula to determine EPC is as follows:

Commissions Earned / Total Clicks = EPC

It is important to understand your EPC, because it not only indicates how well an offer will convert; it also shows the real worth of a click. This is a good way to determine which offer will perform the best when comparing similar offers with different payouts.

How to Evaluate Earnings per Click

To help you understand how to evaluate EPC, consider the following example:

You are about to promote two offers. Offer A pays $25 per sale and Offer B pays $50 per sale. Offer A received a total of 10,000 clicks. Offer B received a total of 15,000 clicks. At the end of the month, Offer A has a total of 40 sales and Offer B has 25 sales.

Which offer performed better?

Offer A

EPC: $25 * 40 sales = $1000 commissions

EPC = Commissions Earned ÷ Total Clicks = $1000/10,000 clicks = .10 EPC or Earnings per Click

Offer B

EPC: $50 * 25 sales = $1250 commissions

EPC = Commissions Earned ÷ Total Clicks = $1250/15,000 clicks = .08 EPC or Earnings per Click

As you can see, Offer A performed the best. The highest payout does not always perform the best.

Looks complicated? Don’t worry. I’ll show you what is the real meaning of Earnings Per Click.

Here’s a few examples about EPC:

Example A.)

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Facebook Pay Per Click = $0.50
Earnings Per Click = $1.00
Return of Investment = 200%
Lifetime Value = n/a

Example B.)

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Getting more clicks. The same Facebook Ad with better targeting such as custom audience, interest, age ranges and more.

Facebook Pay Per Click = $0.50
Earnings Per Click = $2.00
Return of Investment = 400%
Lifetime Value = n/a

Example C.)

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What if you have existing  customers that trust you? Or maybe you have a product that they really love and you provide good customer service with hassle free? What if you have all of those trust and have more than two or three products?

What would be the expected ROI?

This is the power of auto-responder softwares (email, apps etc.). Follow-ups to your existing customer is very critical when it comes to Internet Marketing.

Facebook Pay Per Click = $0.50
Earnings Per Click = $2.00
Return of Investment = 400%
Lifetime Value = 4,000% ROI (TRUST) with you Upsells, Cross Sells, Affiliate Offers, Follow-up through email or Phone.

The video and images will explain to you step by step about FB ads cost and other Marketing Terminology. Each terminology will help you explaining for each confusing words about Facebook ads and online marketing. Click the image below for more information about Facebook Ads Terminology

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Now that we know now how Facebook ads work, we would like to know what it looks like for pricing, bidding and Facebook ads currency.

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First you choose a currency for your account (depending on your billing preferences) and an Account Time and Zone that are necessary for the system to understand when the campaign starts and when it will end.

Choose a name for your campaign and set a Daily Budget or a Lifetime Budget if you prefer. You decide how much you are going to spend for running Ads on Facebook and how to manage your campaign budget.

If you choose to set a Daily Budget your ads will stop showing once the limit is reached.  Similarly, if you set a Lifetime Budget, once your budget is met, the ads will stop showing.

You can decide when your ads will run by scheduling the campaign’s starting day and time, and decide whether to set an ending day and time for it, or let it run continuously (to do that you just have to flag the checkbox next to  ‘Run my campaign continuously starting today’, below the ‘Campaign Schedule’ selection boxes).

Facebook itself suggests how much you should bid per click, but you can set a different bid if you want, just click on the ‘Set a Different Bid (Advanced Mode)’ on the bottom and discover Facebook’s Pricing options!

Facebook Ads Pricing

facebook-ad-pricing-selection

Which one is better? CPC or CPM?

CPC pricing can be safer, at least you are paying only when users click, and if you know your conversion rate, you can set a maximum bid that will guarantee profitable results.

CPM pricing is ideal when your ads are compelling and have high click through rate. You can also notice that certain ads perform better at night, or during the day: In this case pausing campaigns when they aren’t profitable and only waste impressions would be wise. The problem is that Facebook doesn’t allow day parting, and you have to pause and resume campaigns manually.

So would you prefer CPC rather than CPM? Let us know your thoughts about Facebook Ads pricing.

 

8 Landing Page Tips that Convert

Before we talk about the optimization tips, we have to know what we are using the landing pages for and where they fit into our marketing plan. A landing page is any page that gets traffic from other places other than your site. This can be from a company Facebook post about a seasonal promotion or a tweet about your latest blog post. Landing pages are essential as many marketers lose a large amount of their traffic because they lack a landing page or haven’t made the correct one.

Landing pages allow you to segment a specific audience based on an the source of traffic or the make up of the audience, segment the traffic based on an offer, and create anticipation from a product launch.

A landing page has to match what the user thinks he is clicking on, this also known as its relevancy. If you tweet a promotion concerning new analytical software, your landing page should be about the software. The following 8 landing page tips should be applied to the landing page strategies of almost all products, and professional services.

Tip #1- Make sure that all of the important information is above the fold.

The most crucial real estate on your website is the above the fold region. Its importance is comes from the fact that the area above the fold is the fist part a visitor is going to see. Users typically take anywhere from 7-20 seconds to decide if they like the page and leave, so its essential that all of the information that you utilize the area correctly.

Tip #2- Improve your call to action buttons

Call to action buttons are widgets that are meant to get the user to make a certain action (free trail, submit their email, or share the post, etc). All call to action buttons should stand out from your website as you want a user to be able to be drawn to it and find it if they want to take that action. I would recommend using bright colors such as bright green, orange, or yellow but you can use any color and shade as long as the contrast with the rest of your website occurs.

Example of a good CTA
This is an example of a good call to action button. It tells you exactly what you are getting and the button color makes it stand out.

The other component of a call to action button is the text. You should make it descriptive and not too sales-copy. If you are offering a free landing page template then make the button say “Get your FREE template” instead of something like “submit” or “go”.

Tip #3- Use good social proof and trust signals throughout your landing page

Using social proof is one of the best ways to convince buyers that are on the edge. Displaying social proof is not hard, the challenging part is getting the engagement and feedback. If you have a large user base you could say something about how many clients your company has. If you have won any awards or have been featured in any magazines you should mention it. You can also include testimonials from different clients and even have some statistics to compliment the written portion. Another great example is having multiple case studies. These are very effective especially when they are very detailed and clearly spell out why that company has benefitted from your product. All of these methods are useless if the user doesn’t believe they are legitimate. Why would a user think this? Because the way you present them makes them appear fake (but they are not because that would be unethical). To make the social proof seem more legitimate you should include a first name and last name if not at least initial, state location, company and position they work for (if any), and a colored photograph.

Another popular form of a trust signal is including a list of companies that already use your product. You should also include certain badges such as Truste and Hacker Safe badges to show that your website is secure when making purchases. Not everyone can brag about their clientele especially is you are a small business or recent startup, by implementing these trust signals in your landing page and throughout your whole sales funnel you will increase conversions.

Tip #4- Make sure the headlines are appealing and the text is organized well

When a visitor lands on your page they are eventually going to read the text to make sure they are in the right place or to see if anything sparks their curiosity. As already mentioned it is important that the text matches what your visitor thinks he is going to read.

Your text should also be organized in a way that is pleasing to the eye. You want to avoid large chunks of blocks as many users shy away from reading those blocks. Instead, you can use bullet points, or images with explanatory text to help make your point. You also need to try to use certain keywords

Tip #5- Include an explainer video

People are visual learners, so including a 1-3 minute explainer video can greatly help your business. This works especially well if you are not good at writing copy. You can outsource the whole video creation to a company such as X, but it could be expensive.

The key for making a successful video is the script. You can tell a story with the script and have a hypothetical customer and show how they would benefit from using your product. People are not concerned so much with the features of your product or services, so that’s why you should focus on the benefits that a person will see.

Explainer video
This is an example of an explainer video. We have it at the homepage and it does a great job explaining the information to the visitor.

What good is a killer script when you can barely understand it? There is nothing that ruins a video faster than poor quality audio. Also, making sure the voice used is appropriate is very important. The voice has to deliver the message professionally and the tone should not be annoying.

A good explainer video should focus on 4 things:

  • Address the problem that your target customers are having
  • Introduce your product as a solution or answer to the problem
  • Explain how your product works to solve the problem or how to get started with your product.
  • As part of your conclusion you should have a call to action. It can be anything from filling out a form to get a free demo, or something more direct as actually purchasing the product

Tip #6- Never stop testing

Not all landing page templates or designs are going to work best for every situation. As a marketer, I believe that one should always try to improve the landing page. The only way to find the best converting design is to test it with different designs. Some traffic converts better with a short landing page and other types of traffic converts better with a longer landing page. A short landing page works well with products physical products, while a longer landing page works well with a more sophisticated product such as analytical software.

The first step in creating a test is coming up with a hypothesis on what you are going to change. If the landing pages conversion rate drops, you need to verify that the total amount of conversions at the end of the funnel also drop when compared to the control-landing page. Oftentimes the conversion rate will drop on the landing page, but because of the high quality traffic that is being converted the overall conversion amount will actually increase.

You can either A/B test in which you can a control and the comparison page in which usually only one thing is changed. Or you can use multivariate testing which is obviously when multiple variables are being used. The best part of testing is that you will gather lots of relevant data. With all of the data that you have collected, you can make more educated hypothesis and therefore make better tests.

Tip #7- Implement different types of software

CrazyEgg is the first software that you should try if you haven’t. CrazyEgg analytics is the creation of Neil Patel, a successful entrepreneur and one of the biggest names Internet marketing. CrazyEgg tracks a visitors mouse movements and then shows you a “heat map” which color codes the areas where a visitors mouse is. The location of the mouse has been associated with what a user is reading. Visitors will oftentimes use a mouse to use as a guide to see what they are going to read next.

CrazyEgg Heatmap
CrazyEgg Heatmap
Source: Crazyegg.com

CrazyEgg will also show you the places where visitors are clicking. This feature can tell you if the visitors are looking at the areas that you want them to pay attention to. It goes a step further than Google Anlaytics as it is showing the behavior of your visitors.

The next type of software that you should use is a landing page builder. One of the most well-known landing page software is Unbounce. It provides you with templates to get you started and lets you test as many pages as you want. Unbounce lets you build landing pages very quickly so your marketing experiments go smoothly and lets you find new marketing channels. Finding these channels are the key for continuous growth. Unbounce also integrates with other popular software including AWeber, Mail Chimp, and SalesForce. Packages start at $49 and range up to $199 depending on your unique monthly visitors and additional features included.

The last type of software you should invest in is a landing page testing software. For beginners and small companies Optimizely is a great fit. It allows you to easily conduct A/B testing campaigns and lets you conduct unlimited number of tests regardless of the package you bought. It also lets you test your landing pages for mobile phones. For people that know coding, Optimizely lets you insert your own coding and provides you with a fully functional HTML, CSS, Javascript, and jQuery editor.

Tip #8- Make forms as short as possible

One of the most common aspects of a landing page is filling out a form. You can offer something for free and make visitors fill out the form in order to get that item. You have to make sure the item that you are providing is going to be of value to the user and is going to include everything you said it would.

short form
This form has the only must have information- the email.

Companies can go crazy with the length of the form, following the idea that the more information that they have on a client, the better. For the most part that is true, but many visitors don’t like filling out long forms, or find it uncomfortable to provide so much personal information.

The least amount of information that you should ask should include their name and email. With this you can personalize communication and have a way to reach them. Depending on your product or service it might be important to ask one or two more questions. When you ask these, I suggest giving the visitor a list of possible options and have them select it. By cutting down the information that you are asking on the form, you are also making the form smaller and creating more space on your website where you can add other material.

Bonus tip: you should use over-sized buttons and use directional cues to draw attention to the form. Over-sized buttons will grab the visitor’s attention and directional cues such as arrows will promote visitors filling out your form.

Facebook is Cleaning Up News Feed Spam

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The goal of News Feed is to deliver the right content to the right people at the right time so they don’t miss the stories that are important and relevant to them.Erich Owens Software Engineer at Facebook and Chris Turitzin Product Manager at Facebook.

What is Like-baiting?

“Like-baiting” is when a post explicitly asks News Feed readers to like, comment or share the post in order to get additional distribution beyond what the post would normally receive.

Over time, these stories lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about.” from Facebook Team News Room.

Frequently circulated content

Facebook said users often complain about Pages that regularly re-run photos and videos that have been popular on the network. Early testing of the News Feed changes, Facebook said, has caused “people to hide 10% fewer stories from Pages overall.”

Spam Links and Redirects

Forcing Facebook users to share a webpage before they can access its content or video.

Making a user share a page as a pre-requisite to unlock the content of the page helps a webpage go viral across Facebook, because a user doesn’t realize they’ve been duped until it’s too late and they have already shared the page with their social networking friends.

A popular variant of this online trickery came in the form of an alleged video with the title“97 Percent of People Can’t Watch This for More than 10 Seconds”, which, depending on what variant you saw, included a thumbnail of either a man with a giant spot on his neck or a crocodile with a man’s hand in its mouth. (see image below)

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Some stories in News Feed use inaccurate language or formatting to try and trick people into clicking through to a website that contains only ads or a combination of frequently circulated content and ads. For instance, often these stories claim to link to a photo album but instead take the viewer to a website with just ads.

Impact to Facebook Page owners:

The vast majority of publishers on Facebook are not posting feed spam so they should not be negatively impacted by these changes, and, if anything, may see a very small increase in News Feed distribution.

A smaller set of publishers who are frequently and intentionally creating feed spam will see their distribution decrease over the next few months.  We’re making these changes to ensure that feed spam content does not drown out the content that people really want to see on Facebook from the friends and Pages they care about.

By measuring how frequently people on Facebook who visit a link choose to like the original post or share that post with their friends, Facebook has been able to better detect spammy links. The update they are making today improves News Feed to reduce cases of these spammy links, and in their early testing they’ve seen a 5% increase in people on Facebook clicking on links that take them off of Facebook – this is a big increase in the context of News Feed and is a good sign that people are finding the remaining content in their News Feed more relevant and trustworthy.

Other marketers on are making dollars using spammy links for their left-right ads. But I guess Facebook is now their anti-virus. Facebook are trying everything to make a Facebook user happy and comfortable on their time line.

Honestly, I do agree and will support this cleaning up system. I would like my timeline to be clean, get updates from important people and get better engagement.

What if 70% are spammy links and post and your timeline only hows 30% important feeds from your family or friends that you need the most?

So what do you think about this Facebook cleaning up system update? Do you think it will affect your Facebook Page?

 

 

 

Using TeeSpring Successfully with Facebook

teespring on facebook

Selling T-shirt designs over the internet has been popular for several years now. There are lots of marketers selling t-shirt designs who have been successful using Facebook.

I’m going to show you how to make $$$ using TeeSpring, Facebook Ads, and Social Lead Freak with a few simple steps and strategies.

I’ll demonstrate how to use Social Lead Freak on Facebook Ads with my Teespring campaign “Bulldog.”

So let’s get started.

What is Teespring?

Teespring allows you to create & sell custom apparel with ZERO Hassle, ZERO upfront costs, and ZERO risk.

Teespring is the best way to design and sell custom apparel online. You design a product and sell it, simple as that. The money made when customers purchase pays for the production of your design, and the costs it takes to ship the apparel to your buyers (which they do for you).

When you use Teespring, you don’t have to pay a dollar upfront, guess how many shirts you’ll need, or have to chase anyone down for cash.

It only takes a small portion of time and some creativity to launch a campaign and start selling  merchandise on Teespring. It costs you nothing.

To see for yourself about the “2 minutes” launching your Teespring campaign, visit their website here for more information.

WHAT IS SOCIAL LEAD FREAK ?

This Adobe AIR desktop software runs on both Windows and Mac.

Social Lead Freak is the ultimate tool to help you quickly generate leads from Facebook.

Search through FB groups, events, people, places, pages, posts and even G+ activities! Extract members from groups– and attendees of events– with one click and target these leads in your advertising campaigns.

Export the data after sorting and filtering to do further analysis in programs like Excel.

If social media is a marketer’s goldmine, Social Lead Freak is the tool you need to mine for gold, especially when using Teespring on Facebook.

teespring on Facebook

Real Deal for Teespring + Social Lead Freak

So I have a Bulldog Teespring design. Here are my steps how to become a successful Teespring marketer on Facebook. But you must see the screenshot to know what I’m talking about. Here it is:

Teespring on Facebook

  1. Get Social Lead Freak
  2. Search for Facebook pages or groups. (closed groups must be a member first, so just join and wait for confirmation)
  3. Extract user ID’s from Facebook pages and groups about “Bulldog”. Now I have 4,827 real target leads.
  4. Save the CSV file and upload to Facebook Ads Power Editor (custom Audience). See screenshot and steps about about Power Editor below:

Steps for Uploading the CSV file.

teespring on facebook

 

teespring on facebook

 

teespring on Facebook

  1. Go to Power Editor
  2. Click the drop down after “Ad Tools” on the upper right corner.
  3. Select “Audiences”
  4. Click the drop down “Create Audiences” and click “Custom Audiences”
  5. Select “Data File Custom Audience” , Enter name and description and upload your CSV file!
  6. Make sure to also use Custom Audience Lookalike.
  7. Run the Ads and start making $$$.

 

Social Lead Freak benefits:

  • Extract Member IDs From Facebook Groups and Events directly to your computer.
  • Extract FB Emails From Facebook Groups, Events and Pages .. Download Them Easily :-)
  • Pull up all Facebook pages for the keyword(s) you want and filter by how many likes the page has.
  • Search all posts on Facebook to find people who are in immediate need of you and what you sell.
  • Search all Google+ activities in one mouse click.
  • and many more.

 

Watch The Video Version of Using TeeSpring on Facebook:

 

Facebook Ads Right Column – Size Increase

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Breaking News! Facebook will increase the size of Facebook Ads on the right side column.

Facebook for Business announced today! Here’s the link: https://www.facebook.com/business/ne…ht-Hand-Column

Changes according to Facebook:

  • Fewer Ads display on the right column
  • 3X more engagement
  • FB advertiser’s process will be simplified because they will be able to use the same image for News Feeds and Right Column.

 

Availability:

Later this April 2014

A better experience for people

The new look of the ads, along with their new distribution, is intended to offer a better ad experience on Facebook. In early tests we’ve seen increased engagement — up to 3X more — from people seeing the new design.

A simpler ad product

Because the updated ads mirror the overall shape of desktop News Feed ads, marketers will no longer have to choose separate images for News Feed and right-hand column placements. They can now use the same image for both.
So what do you think  FB marketers? Good news?Please comment your thoughts.

Recommendations

I wanted to build out some of the absolute best resources that we employ and our own business and highly recommend to anyone in web development, offline consulting, and mobile.

LeadPages – This will change your business in terms of lead generation. We have gotten over 10,000 subscribers to our e-mail list just from LeadPAges alone. To see more about LeadPages, you can read our blog post here.

Rignite: Since we’ve started using this social media collaboration software, our social media engagement has gone way up. It gives you one interface for all your platforms, and will schedule your posts for you. See more about Rignite here and here.

WP Mobile Pro – We only use this for mobile websites. It’s so easy and quick to setup a pro mobile site! This also comes with a lot of bonuses like WordPress tutorials, redirect scripts, and a cool Google Maps plugin.

RoboForm – Saves all your passwords. Get this today, you will thank me later 🙂

WP Text Pro – We use this for clients that want to build text message lists. A WP Plugin that uses the Twilio platform to help you manage all your SMS clients under one location. Very easy to use!

WP Secure Pro – These 7 vulnerable weak points leave your WordPress blogs naked as a bluejay to hackers

WPManage – I use this valuable tool to update all of my plugins , themes on all of my WP sites in just a click. Saves hours and hours of time once you are managing 10+ sites.

Godaddy – Type in the month and date along with “Coupon Code” and you will always get a discount on domains

Freshbooks – Cheap way to get professional billing for your business

Free Clip Art – Some really good stuff for free use in any website or marketing

WP Video Commando – The only video player plugin you will ever need for WordPress. It’s great for everything, sales pages, squeeze pages, blog posts, and gives you great options to make your videos highly professional with just a mouse click.

Photoshop or Gimp – Necessary unless you plan on outsourcing ALL your graphics. I use Photoshop CS 5 myself, but Gimp is free and will work.

Dream Weaver – A very easy to use HTML editor. Even if you use just wordpress, you still need to insert HTML code from time to time. You can buy version 8 for less than the newer ones, and actually, I think that’s the best of them all, easier to use than the newer ones.

Magic Submitter – We use this for SEO, in the past, we have used SE Nuke, Linkvana, and quite a few others with some good success. However, this one is cheaper and works the same way as the others with just better support and more options.

Aweber, Constant Contact, Get Response – Email autoresponders are a needed staple, we have a lot of them. These are just are favorites. We use Constant Contact for our clients since they are easy to use for business owners and the others for standard email lists.

Jing – Free screen capture software great for short videos and consultations for prospecting.

Join.me – Easiest way to get prospects (or anyone) to a quick online meeting and its completely free!

Time Doctor – We use this to track the time of our outsourcers.

Facebook Lookalike Audiences: Update 2014

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Facebook expands Lookalike Audiences in March 26, 2014 to let advertisers target people who use their sites, apps, or Pages.

If you haven’t heard about the previous FB Lookalike Audiences, see this link: https://www.facebook.com/help/164749007013531

This allows advertisers to target new users based on people who visit their websites, use their mobile apps, or are connected to their Facebook Pages. Until now, FB advertisers could only create “lookalikes” based on existing information like email addresses, phone numbers, and user IDs.

Lookalike Audiences was announces in March 19, 2013. This allows FB advertisers to target FB users who are similar to their customers away from Facebook.

FB advertisers could ask Facebook to search the top 1% (optimize for similarity) or 5% (optimize for greater reach) of Facebook users in a specific country who were similar to their customers. Example: 5% that lives in USA.

This is very useful for expanding the net since small customer lists of 2,000 people could often be turned into Lookalike Audience targeting capabilities can reach 2 Million users.

The new features are available today in Power Editor to all advertisers worldwide. To start using them, head to Power Editor, click the “Audiences” tab, and then hit “Create New Audience” → “Lookalike Audience.”

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Previous version of Lookalike Audiences

In the previous version, this was a two-step process:

  1. Create a Custom Audience
  2. Create a Lookalike Audience from that Custom Audience

FB advertisers were uploading an email list to create that Custom Audience. Facebook would match up those email addresses to actual FB users to allow advertisers to target them in ads.

Facebook advertisers could then turn around and ask Facebook to find users similar to those on that list. While email lists were most common, this could also be done with lists of phone numbers and UIDs.

Today’s version of Lookalike Audiences

Today’s update means advertisers can:

  • Find more people who “look like” their website visitors by using data from their Facebook pixels to reach people who are similar to those who previously made purchases on their website.

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This is great news on several levels.

1.) You can find users similar to any visitor to your website. If you don’t get much traffic, this will allow you to target relevant users while expanding the net from what was otherwise a very small group of people.

2.) You can find users similar to those who visited a specific page of your site. You could use the success page following a conversion, for example, as your basis for a Lookalike Audience. So Facebook would then find users similar to those who bought a particular product (though that will come up again shortly).

3.) You can find users similar to those who visited a specific section of your site. For this to work, the URL structure needs to include that category within it — or visitors need to be guided to specific landing pages when looking for product types.

Lookalikes for Mobile App Users

Find more people who “look like” their mobile app users by creating lookalike audiences based on people that have used their mobile app, such as people who’ve downloaded songs from their music app or have made purchases via their shopping app.

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Perhaps you’re an app developer that’s looking to find more people to purchase car rides in your rides-on-demand app.

You can now create lookalike audiences based on people who have previously purchased taxi rides in your app and reach those audiences with mobile app ads.

Mobile App Custom Audiences are relatively new (they came out along with Website Custom Audiences) and allow marketers to re-target those who make specific actions within their apps.

Lookalikes for Pages

Find more people who “look like” their Facebook fans by creating lookalike audiences based on their current fans.

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Advertisers can now generate a Lookalike Audience of pages within their control so that they can target users similar to their own fans.

NOTE: You CANNOT create Lookalike Audiences of pages that you don’t manage.

This will be very helpful for brands looking to grow, but lacking substantial traffic or an email list.

Facebook added that it doesn’t share any personal information from people targeted in lookalike audiences with advertisers. The new features roll out worldwide today through the Power Editor tool for managing multiple campaigns and ads on the site.

Today’s update to Lookalike Audiences represents a somewhat lengthy upgrade because it allows advertisers to identify, track and target people that have similar characteristics to the people who like their Page, visiting their websites and use their mobile apps.

It marks another effort by the social networking giant to further enable advertisers developers using Facebook’s virtual toolbox to craft more stringent, and hopefully, more effective ads.